Guillaume Philippe Citerne
LECTURER - TEACHER - AUTHOR - CONSULTANT at New Horizon Consulting- Claim this Profile
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Bio
Frederic Cuny
I first worked with Guillaume as my colleague at Accenture in a multinational retail environment and we kept a steady contact based on regular exchange about profesional views and ideas. I enjoy having Guillaume as a regular sparring partner to exchange views on the development of e-commerce and internet, of consumer behaviour and luxury markets, on politics... Guillaume is a briliantly cultivated individual and a quick learner. He can manage complex operations projects and at the same time think out of the box.
Damien Roullot
I had the privilege of working with Guillaume at Cartier and it’s been a real pleasure working together. He is an innovative & achievement oriented team player. He's got a big background and experience in luxury industry, but he's also very knowledgeable with the arts, pop culture, and places anywhere in the world. He always has a positive outlook and he’s good at bringing people together. I would recommend him without any hesitation.
Celine CARLE-FAYE
Non seulement Guillaume a crée entièrement le site ecommerce de Dior Couture mais il l'a fait énormément évoluer, à l'aide de son équipe qu'il a petit à petit formée et fait monter en compétences sur tous les sujets digitaux. Guillaume a réellement été mon 'mentor' lors de mon arrivée chez Dior et m'a appris, avec beaucoup de pédagogie, tous les aspects de la gestion d'une boutique en ligne : de la construction du P&L aux sujets logistiques... Il sait parfaitement déléguer et responsabiliser ses équipes, tout en restant toujours à leur écoute pour les faire progresser.
Frederic Cuny
I first worked with Guillaume as my colleague at Accenture in a multinational retail environment and we kept a steady contact based on regular exchange about profesional views and ideas. I enjoy having Guillaume as a regular sparring partner to exchange views on the development of e-commerce and internet, of consumer behaviour and luxury markets, on politics... Guillaume is a briliantly cultivated individual and a quick learner. He can manage complex operations projects and at the same time think out of the box.
Damien Roullot
I had the privilege of working with Guillaume at Cartier and it’s been a real pleasure working together. He is an innovative & achievement oriented team player. He's got a big background and experience in luxury industry, but he's also very knowledgeable with the arts, pop culture, and places anywhere in the world. He always has a positive outlook and he’s good at bringing people together. I would recommend him without any hesitation.
Celine CARLE-FAYE
Non seulement Guillaume a crée entièrement le site ecommerce de Dior Couture mais il l'a fait énormément évoluer, à l'aide de son équipe qu'il a petit à petit formée et fait monter en compétences sur tous les sujets digitaux. Guillaume a réellement été mon 'mentor' lors de mon arrivée chez Dior et m'a appris, avec beaucoup de pédagogie, tous les aspects de la gestion d'une boutique en ligne : de la construction du P&L aux sujets logistiques... Il sait parfaitement déléguer et responsabiliser ses équipes, tout en restant toujours à leur écoute pour les faire progresser.
Frederic Cuny
I first worked with Guillaume as my colleague at Accenture in a multinational retail environment and we kept a steady contact based on regular exchange about profesional views and ideas. I enjoy having Guillaume as a regular sparring partner to exchange views on the development of e-commerce and internet, of consumer behaviour and luxury markets, on politics... Guillaume is a briliantly cultivated individual and a quick learner. He can manage complex operations projects and at the same time think out of the box.
Damien Roullot
I had the privilege of working with Guillaume at Cartier and it’s been a real pleasure working together. He is an innovative & achievement oriented team player. He's got a big background and experience in luxury industry, but he's also very knowledgeable with the arts, pop culture, and places anywhere in the world. He always has a positive outlook and he’s good at bringing people together. I would recommend him without any hesitation.
Celine CARLE-FAYE
Non seulement Guillaume a crée entièrement le site ecommerce de Dior Couture mais il l'a fait énormément évoluer, à l'aide de son équipe qu'il a petit à petit formée et fait monter en compétences sur tous les sujets digitaux. Guillaume a réellement été mon 'mentor' lors de mon arrivée chez Dior et m'a appris, avec beaucoup de pédagogie, tous les aspects de la gestion d'une boutique en ligne : de la construction du P&L aux sujets logistiques... Il sait parfaitement déléguer et responsabiliser ses équipes, tout en restant toujours à leur écoute pour les faire progresser.
Frederic Cuny
I first worked with Guillaume as my colleague at Accenture in a multinational retail environment and we kept a steady contact based on regular exchange about profesional views and ideas. I enjoy having Guillaume as a regular sparring partner to exchange views on the development of e-commerce and internet, of consumer behaviour and luxury markets, on politics... Guillaume is a briliantly cultivated individual and a quick learner. He can manage complex operations projects and at the same time think out of the box.
Damien Roullot
I had the privilege of working with Guillaume at Cartier and it’s been a real pleasure working together. He is an innovative & achievement oriented team player. He's got a big background and experience in luxury industry, but he's also very knowledgeable with the arts, pop culture, and places anywhere in the world. He always has a positive outlook and he’s good at bringing people together. I would recommend him without any hesitation.
Celine CARLE-FAYE
Non seulement Guillaume a crée entièrement le site ecommerce de Dior Couture mais il l'a fait énormément évoluer, à l'aide de son équipe qu'il a petit à petit formée et fait monter en compétences sur tous les sujets digitaux. Guillaume a réellement été mon 'mentor' lors de mon arrivée chez Dior et m'a appris, avec beaucoup de pédagogie, tous les aspects de la gestion d'une boutique en ligne : de la construction du P&L aux sujets logistiques... Il sait parfaitement déléguer et responsabiliser ses équipes, tout en restant toujours à leur écoute pour les faire progresser.
Experience
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New Horizon Consulting
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United States
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Airlines and Aviation
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1 - 100 Employee
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LECTURER - TEACHER - AUTHOR - CONSULTANT
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Sep 2017 - Present
Specializing in luxury / China / Digital - eCommerce / Sustainable Luxury. Courses / lectures given include: "Luxury in the age of China (China, Japan, South Korea, Hong Kong & Taiwan)", "Digital Luxury", "Web3 and luuxry", "The Chinese Digital Environment", "Moyens Moteur en Haute Horlogerie", "Run an e-commerce department", "Digital en mode start-up", "Sustainable Luxury" etc.ESMOD/ISEM, Moda Domani, Paris School of Luxury, Créa Genève, ISG-Genève Luxury, Dauphine, Sciences Po Paris.Currently writing a book about luxury in China: "Luxury in the age of China". Show less
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Project Manager
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Apr 2016 - Jul 2018
- Worked for several luxury brands to help them crack the Chinese market (Guerlain, Lancôme, Van Cleef & Arpels, Chow Tai Fook, Net-a-Porter)- Digital activations: ROPO, Global Shoppers management, WeChat / Weibo marketing
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Adone Conseil
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France
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Business Consulting and Services
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300 - 400 Employee
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Senior Manager Ecommerce
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Sep 2017 - Present
Adone Conseil is a consultancy specialising in Business Consulting and IT Management. We serve the luxury sector and help our clients meet their business objectives and succeed in their digital transformation. LVMH / PARFUMS CHRISTIAN DIOR (PCIS: Perfumes & Cosmetics Information Systems) - IT project director (portfolio of projects: 1,1 M€/yr, overseeing team of 30, including 6 digital project managers from Adone Conseil) - Implementation of Dior’s worldwide digital strategy (digital, e-commerce) - Reorganization of the Digital IT team, implementation of Agile methodologies - Implementation of a new e-commerce platform L'OREAL LUXE (LANCOME:, YSL, KIEHLS, HELENA RUBINSTEIN, ...) Tender for PIM / DAM tools for all brands of l'Oréal Luxe Show less
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Cartier
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Canada
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Advertising Services
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1 - 100 Employee
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ECOMMERCE DIRECTOR
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Jan 2012 - Dec 2015
- Management of the E-commerce activity: 5 websites, 14 countries - Turnover: 15 M€, CAGR: +40% - Online marketing (1 M€): referencing (SEO / SEM), newsletters, display, social media - Call-center management: 14 countries, 7 languages - Team of 30 - 2012 – 2013: project management – launch of the European e-commerce website of Cartier - Management of the E-commerce activity: 5 websites, 14 countries - Turnover: 15 M€, CAGR: +40% - Online marketing (1 M€): referencing (SEO / SEM), newsletters, display, social media - Call-center management: 14 countries, 7 languages - Team of 30 - 2012 – 2013: project management – launch of the European e-commerce website of Cartier
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l'Agence B2B
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France
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Internet Publishing
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1 - 100 Employee
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Associate Director
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Sep 2010 - Dec 2011
l'Agence B2B is a B2B digital agency. - Webmarketing, e-commerce, Social Media - Launch and management of the agency: market study, business plan, recruitment, communication and business development - GrDF (world leader in gas distribution): reorganization of the Internet Department - Nespresso, Sage, Orange Business Solutions, Afnor: B2B lead generation l'Agence B2B is a B2B digital agency. - Webmarketing, e-commerce, Social Media - Launch and management of the agency: market study, business plan, recruitment, communication and business development - GrDF (world leader in gas distribution): reorganization of the Internet Department - Nespresso, Sage, Orange Business Solutions, Afnor: B2B lead generation
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CHRISTIAN DIOR COUTURE
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France
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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ECOMMERCE DIRECTOR
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Jun 2004 - Jul 2009
•Launch of the first e-commerce activity for a Couture House: business-plan, project management, recruitment •Project management: IT agency Smile (team of 5 persons) •Management of the e-commerce activity for Europe and Japan: 6 websites •Turnover: 5 M€, CAGR: +35% •Online marketing (1 M€): referencing (SEO / SEM), newsletters, display, social media, database acquisition •Launch of a web-only campaign (website, display, social media, bloggers): the “Lady noire affair”, a short movie with Marion Cottillard (10 M€) •Team of 3 Show less
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ACCENTURE
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Ireland
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Business Consulting and Services
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700 & Above Employee
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SENIOR CONSULTANT
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Oct 2000 - Jun 2004
•Danone: impact study for the the roll-out of a R&D software: design of target processes •Givaudan (Flavors & Fragrances): design of 5-year IT master plan 2004 - 2009 •Carrefour (#3 largest retailer in the world): reorganization of Logistics activities (100+ stores, 30+ warehouses): project and change management •Team of 1-2 junior consultants Specialties: •Change management with emphasis on training (AXA) •Retail, consumer goods, luxury, banking & insurance •Danone: impact study for the the roll-out of a R&D software: design of target processes •Givaudan (Flavors & Fragrances): design of 5-year IT master plan 2004 - 2009 •Carrefour (#3 largest retailer in the world): reorganization of Logistics activities (100+ stores, 30+ warehouses): project and change management •Team of 1-2 junior consultants Specialties: •Change management with emphasis on training (AXA) •Retail, consumer goods, luxury, banking & insurance
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Université de Montréal
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Higher Education
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700 & Above Employee
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TEACHING ASSISTANT
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Sep 1998 - May 1999
- Classes of 30+ students - Development and maintenance of an Internet website dedicated to the courses (free access to courses, exercises with answers etc.) - Classes of 30+ students - Development and maintenance of an Internet website dedicated to the courses (free access to courses, exercises with answers etc.)
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École Polytechnique
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France
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Research Services
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700 & Above Employee
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Lieutenant
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Sep 1995 - Jul 1997
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Education
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1994 - 2000
Ecole Polytechnique (X)
Master of Engineering (MEng), Chemical Engineering -
1999 - 2000
Université de Montréal
na, Chinese Studies -
Université de Montréal - École Polytechnique de Montréal
Master's degree, Chemical Engineering
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