Experience

Propulse Lab

• Switzerland
• Technology, Information and Internet
• 1 - 100 Employee

• Responsable Acquisition Senior

  • Mar 2022 - 1 year 10 months

  Lausanne, Vaud, Switzerland



Ecole hôtelière de Lausanne

• Spectator Sports
• 1 - 100 Employee

• StammVater - Lausanne | VD

  • Dec 2021 - 2 years 1 month

  Lausanne, Vaud, Switzerland



BWS - Bertil Web Services

• Founder & Digital Consultant

  • Dec 2012 - 11 years 1 month

  Lausanne - Digital Strategy (SEO/SEM/SMM, Community Management, Data collection & analysis) - Website development (Design & Features) - Web tools development (CRM, Event management, Newsletter, etc.) - Audit & Consulting - Wordpress training sessions



GeneralMedia SA

• Switzerland
• Book and Periodical Publishing
• 1 - 100 Employee

• E-marketing Manager

  • Feb 2020 - Feb 2022

  Lausanne, Vaud, Switzerland - Managing the digital team (Community Manager, YouTubers, Digital Assistant, Bloggers) - Defining & implementing the digital marketing strategy for brands & products - Managing the digital campaigns internally (SEO, SEA, SMM, SMO, E-mailing) - Collecting & analysing datas through several platforms (GA/GTM, Heatmaps, A/B testing, BI tools), creating activity reports for brand managers - Digital audit & consulting for clients & partners - Global projects: DMP implementation, CRM… Show more - Managing the digital team (Community Manager, YouTubers, Digital Assistant, Bloggers) - Defining & implementing the digital marketing strategy for brands & products - Managing the digital campaigns internally (SEO, SEA, SMM, SMO, E-mailing) - Collecting & analysing datas through several platforms (GA/GTM, Heatmaps, A/B testing, BI tools), creating activity reports for brand managers - Digital audit & consulting for clients & partners - Global projects: DMP implementation, CRM Activation strategy, Automation, Growth Hacking strategy

• Digital Specialist | Growth Hacker

  • Feb 2019 - Feb 2020

  Lausanne Area, Switzerland - Defining & implementing the digital marketing strategy for brands & products - Managing the digital campaigns internally (SEO, SEM, SMM, E-mailing) - Collecting & analysing datas through several platforms (GA/GTM, Heatmaps, A/B testing, BI tools), creating activity reports for brand managers - Digital audit & consulting for clients & partners



Starling Hotels & Resorts

• Hospitality
• 1 - 100 Employee

• Digital specialist & Team leader

  • Jul 2015 - Jan 2019

  Lausanne Area, Switzerland As team leader of the digital & marketing hub, I am responsible for defining and implementing the global digital strategy for "Starling" branded hotels, and other independent hotels based in Switzerland and Spain. My main tasks are: - To manage the marketing team (Marketing coordinator & assistant, revenue analyst, web developer, marketing intern) - To define and implement the digital communication strategy (channel, tools, budgets, global mix) - To manage the digital campaigns… Show more As team leader of the digital & marketing hub, I am responsible for defining and implementing the global digital strategy for "Starling" branded hotels, and other independent hotels based in Switzerland and Spain. My main tasks are: - To manage the marketing team (Marketing coordinator & assistant, revenue analyst, web developer, marketing intern) - To define and implement the digital communication strategy (channel, tools, budgets, global mix) - To manage the digital campaigns (SEO, SEM, SMM, CRM, E-mailing, Inbound, Meta-search) - To implement internal & external tools (communication, reporting, project management) & processes - To coordinate projects with external agencies & partners - To conceptualize, deploy & improve the hotels websites - Analysis & reporting of every digital activities - Competitive intelligence Show less



Ecole-club Migros

• Switzerland
• E-Learning Providers

• Teacher

  • Feb 2016 - Feb 2018

  Switzerland Web development (CMS WordPress) - Installation and set up - Theme development and modification - Plugin creation - Performance optimization - Back-up and security - Maintenance & evolution



Nestlé Nespresso S.A.

• Switzerland
• Food and Beverage Manufacturing
• 1 - 100 Employee

• International Web Marketing Coordinator

  • Dec 2012 - Jun 2015

  Lausanne Area, Switzerland Key player in the HeadQuarters Digital Operations team, I’m in charge of the online marketing campaigns coordination (websites, emailing, and banners campaign). In relation with more than 50 markets / countries worldwide, internal departments and external agencies/partners; my main tasks are: - To brief the markets (Concepts, constraints, planning, limits, guidelines) - To coordinate and follow-up the digital campaigns with the stakeholders - To support and provide solutions in… Show more Key player in the HeadQuarters Digital Operations team, I’m in charge of the online marketing campaigns coordination (websites, emailing, and banners campaign). In relation with more than 50 markets / countries worldwide, internal departments and external agencies/partners; my main tasks are: - To brief the markets (Concepts, constraints, planning, limits, guidelines) - To coordinate and follow-up the digital campaigns with the stakeholders - To support and provide solutions in order to insure the expected results - To help the markets/country with their specific needs and issues - To develop and enhance Nespresso’s presence on the web Contact point between Digital Experience, CRM, Webmastering and Communication teams, I worked on the following campaigns: Linizio Lungo, Members Get Members & Spring Trade promotions, PIXIE Stainless Steel, Ultimate Coffee Creation, Permanent Variations 2013, Mobile services, AAA Soul of coffee, Festive promotions, GC's campaigns, Intense Coffee, U&Milk, Bukeela ka Ethiopia, Inissia, Lattissima Pro, Lattissima Touch, Decafeinato, Fortissio Lungo, Kitchen Aid, Touch Collection, Variations & Limited Edition campaigns, etc. Show less



Small companies and associations

• Madates in e-marketing, communication & webdevelopment

  • Jun 2011 - Dec 2012

  Lausanne - Needs / constraints / goals definition - Competitors benchmark - Online communication strategy definition - Communication tools creation and management (Newsletters, flers, Social networks, etc.) - Specific management tools implementation (CRM, Event management tool, etc.) - SEO and SEM campaign management - Project / Ressources / Process management - Websites' administration and improvement (features, design and content)



EcoFormation

• France
• E-Learning Providers

• Marketing & Fundraising

  • Jun 2012 - Sep 2012

  Geneva Area, Switzerland - Website development and improvement - Search Engine optimization - Marketing & E-Marketing strategy - Online and Offline communication - Fundraisng activities



imavox sa

• Project Manager / Marketing coordinator

  • Jul 2010 - Apr 2011

  Multimedia project management Web / social network admin and improvement Marketing activities Administratives tasks

• Sales & Marketing

  • Nov 2008 - Jul 2010

  Lausanne Area, Switzerland Customer acquisition (direct/indirect) Multimedia project management Web / social network admin and improvement Administratives tasks



planitswiss Sàrl

• Project Manager / Marketing coordinator

  • Jul 2010 - Apr 2011

  Lausanne Area, Switzerland Event project management Web / social network admin and improvement Marketing activities Administratives tasks



Edipresse

• Canada
• Book and Periodical Publishing

• Marketing Assistant - T&N

  • Jul 2006 - Feb 2007

  Customer acquisition Customer loyalty Satisfaction analysis Event coordination



Hôtel "Les Villas du Lagon" ****Resort

• Finance Assistant

  • Jul 2004 - Jan 2005

  Sales Statistics Inventory Supplier control