Guillaume ROGGERO

Ad operations Specialist at TF1 Publicité
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Contact Information
us****@****om
(386) 825-5501
Location
Niort, Nouvelle-Aquitaine, France, FR
Languages
  • English Full professional proficiency
  • French Native or bilingual proficiency
  • Spanish Elementary proficiency

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Arnaud CHAMBONNIERE

J’ai eu le plaisir de travailler avec Guillaume et d’être aussi son manager. Guillaume a su faire preuve d’adaptation à la fois dans les différentes missions qui lui ont été confiées ainsi que dans sa capacité à monter en compétence et responsabilité suite au départ du responsable Trafficking non remplacé. Il a en effet su gérer les différentes problématiques techniques nouvelles auxquelles il a été confronté en cherchant en permanence les solutions et à apporter des améliorations. L’intégration et la connexion de nouveaux partenaires étaient aussi essentielles dans sa mission. Il a ensuite endossé le rôle de responsable du Traffic en assumant pleinement et brillamment ses nouvelles responsabilités. Guillaume est aussi un collaborateur très agréable à côtoyer avec une bonne humeur permanente. C’est enfin, un élément consciencieux, travailleur et de confiance.

André ANDRITIANA

Guillaume travaillait au sein de zanox lorsque j’y occupais la fonction de chargé des ressources humaines. Implication, passion et loyauté, voilà les maîtres mots qui définiraient Guillaume en tant que salarié. Au niveau opérationnel, c’est un professionnel apprécié cherchant constamment à délivrer la meilleure qualité possible de service à ses clients internes et externes. En tant que collaborateur de l’entreprise, impliqué dans la vie de la société, il reste sensible à apporter toujours le meilleur à l’ambiance et au climat de travail de ses collègues

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Credentials

  • Certification Google Analytics - Individual Qualification
    Google
    Jul, 2019
    - Oct, 2024
  • Formation Référencement, E-Marketing, Réseaux sociaux, et E-Mailing
    Dawan
    Oct, 2017
    - Oct, 2024
  • Web Analytics via Google Analytics
    Training center "Show me your data" certified Google Analytics
    May, 2013
    - Oct, 2024

Experience

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Ad operations Specialist
      • Jan 2020 - Present

      Operational Management · Integration in the video programmatic position (Guaranteed + Private Deal) · Broadcasting of radio digital ad-campaigns Operational Management · Integration in the video programmatic position (Guaranteed + Private Deal) · Broadcasting of radio digital ad-campaigns

    • Traffic Manager
      • Jun 2015 - Jan 2020

      Operational Management • Publicity broadcasting on the 1st TV Streaming Replay platform in France - Over 80M commercials/month • Premium advertisers portfolio : Colgate-Palmolive, LVMH, Unilever, Danone, Chanel, Ford, Volkswagen... • Ad-campaigns programming spread to digital content of 4 TV channels : TF1/TMC/NT1/HD1 • Integration of new innovative ad-formats : Mastheads, video interstitials, player skins Customer Relations/Project Management • Monitoring/Optimization/Troubleshooting of programmatic campaigns on connected TV (IPTV) • Running of 1st party/3rd party DMP targeted ad-campaigns • Certification/Benchmarking of ad-serving/ad-viewability partners : MOAT/IAS/Celtra • Processes Creation/Team training : Programming on YouTube channels (Finder Studios MCN) Show less

    • Traffic Manager
      • Oct 2013 - May 2015

      Operational Management • Set up of in-stream video/tracking on advertising campaigns (TV Streaming Replay) • Broadcasting/Fixation of technical issues on 4 screens : Desktop/Mobile/Tablet/IPTV • Management of campaigns assessments/statistics reports/forecast inventory/Invoicing follow-up • Daily Monitoring/Analysis/Optimization of campaigns broadcast Customer Relations/Project Management • Technical/Audience recommendations and support to sales representatives/media sales agencies • Feasibility study with providers on ad-formats integrations: Skins, Rich-media, Out-stream video Show less

    • Software Development
    • 1 - 100 Employee
    • Technical Consultant
      • Dec 2008 - Sep 2013

      Zanox is taking part of the main communication channels to enable e-commerce websites increasing their sales. Customer Relations • Consulting in internal tracking tools use (advertisers/publishers) • Technical support to sales representatives/account managers in the trading negotiation • Management of key accounts portfolio : Toysrus, Europcar, Orange, FDJeux, Rueducommerce,... Operational Management • Recommendation/Development/Validation of tracking systems on advertisers' websites (Fixed/Mobile devices) • Fixation of internal/third party tracking issues • Statistics analysis, multi-channels deduplication rules management • Set up of remunerations models/support of accounting department Project Management • Exchange project : Sharing of tracking knowledge with co-workers (Poland - 2 weeks) • Training on internal processes/tracking tools This position needs strictness and attention, with an environment under pressure. The main assigned tasks evoluate among requests which are initiated by key accounts customers, sales representatives/account managers, and publishers networks. A double skill in IT and web marketing in an international context (vocal & written exchanges regularly in English). Show less

    • Internship as Web Marketing assistant
      • Apr 2008 - Sep 2008

      Le20.fr is a website which is retailing fine french wines, that are mostly coming from the Burgundy area. The international orders of this company are mostly shipped into Great Britain and Germany. Main missions : - Audited website processes and made competitive/technological monitoring, maintained the website. - Created new product lines, advertising banners, coupons, English/French consumer newsletters, prospects product catalogue, and tools to facilitate sales. - Made international partnerships - enhanced brand visibility, led press relations. Show less

    • France
    • Travel Arrangements
    • 1 - 100 Employee
    • Internship as Web Marketing assistant
      • Jun 2007 - Sep 2007

      TravelHorizon is a Group of 4 travel websites that are sensibilising a specific market of consumers : Family, Young activities, Ski trips and Thalassaterapy. Main responsibilities : - Produced B to C actions by promoting special/classic offers on youth website. - Planned seasonal skiing components for SNCF (French National Railway Company) - Realized B to B web tools as communication kit, monitoring application in statistics. TravelHorizon is a Group of 4 travel websites that are sensibilising a specific market of consumers : Family, Young activities, Ski trips and Thalassaterapy. Main responsibilities : - Produced B to C actions by promoting special/classic offers on youth website. - Planned seasonal skiing components for SNCF (French National Railway Company) - Realized B to B web tools as communication kit, monitoring application in statistics.

    • Mechanical Or Industrial Engineering
    • 100 - 200 Employee
    • Internship as Programmer
      • Apr 2004 - Jun 2004

      AREVA TA proposes engineering solutions for complex systems, especially targeted for great naval projects: for example, AREVA TA designs, realizes and delivers nuclear reactors for naval propulsion, on-board of french navy nuclear submarines and aircraft carrier. Main mission : Produced a web application linked to a relational database for computer department. AREVA TA proposes engineering solutions for complex systems, especially targeted for great naval projects: for example, AREVA TA designs, realizes and delivers nuclear reactors for naval propulsion, on-board of french navy nuclear submarines and aircraft carrier. Main mission : Produced a web application linked to a relational database for computer department.

Education

  • EJCM - Ecole de journalisme et de communication de la Méditerranée
    Master 2ème Année, Nouvelles technologies et information stratégique
    2007 - 2008
  • Institut d'administration des Entreprises de Montpellier
    Master 1ère année, Marketing et technologies de l'information et de la communication
    2006 - 2007
  • Institut Universitaire Personnalisé (IUP) - Avignon
    Licence IUP, Génie informatique option réseaux et télécommunications
    2004 - 2006
  • IUT d'Aix-en-Provence
    DUT, Informatique
    2002 - 2004

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