Experience

BIOADDICT Magazine
• France
• Technology, Information and Internet
• 1 - 100 Employee
• Directeur de la publication

  • Feb 2023 - Present

independant.io
• France
• Technology, Information and Internet
• 1 - 100 Employee
• Co-Fondateur

  • Sep 2018 - Present

Self-Employed Consultant (Online Marketing)
• Freelance

  • Jul 2017 - Dec 2022


Google

• United States
• Software Development
• 700 & Above Employee

• Senior Business Analyst - Google Analytics 360

  • Jan 2016 - Sep 2017

  - Business analysis and process automatisation- Product stickiness activation programs for top GA360 clients- Business planning and sales opportunities

• Senior Analytical Lead

  • Jan 2013 - Dec 2015

  Working in the top account sales team to helt Lead Generation advertisers (Finance, Local) to get the most out of online advertising through unique, actionable insights :- Leading and delivering data-driven recommendations - Multitouch attribution projects (Google Analytics)- Ergonomics & design analyses and first impressions to improve conversion funnel- Opportunity and market sizing

• Account Strategist - Finance Industry

  • Sep 2011 - Dec 2012

  Campaigns optimizations and strategic consulting (SEM, Display, Mobile, Analytics) for finance major accounts.

• KW Specialist

  • Mar 2011 - Sep 2011

  Pilot & Localization of Adwords Express - French SMB market



BetClic

• France
• Performing Arts

• BETCLIC, LONDON, UK - Poker data analyst - Intern

  • Jun 2010 - Dec 2010

  • Analyzed poker activity on a daily, weekly and monthly basis • Analyzed the effectiveness of the poker team’s promotional and marketing activities • Helped the team to migrate the players to the new software, following the opening of the French poker market • Studied and modelled player behaviour based on KPIs (revenue, profit/loss, game types...) and made recommendations on how to improve performance • Attention to details, quantitative skills, problem-solving skills • Analyzed poker activity on a daily, weekly and monthly basis • Analyzed the effectiveness of the poker team’s promotional and marketing activities • Helped the team to migrate the players to the new software, following the opening of the French poker market • Studied and modelled player behaviour based on KPIs (revenue, profit/loss, game types...) and made recommendations on how to improve performance • Attention to details, quantitative skills, problem-solving skills



Wasabi Analytics

• France
• IT Services and IT Consulting

• Consultant - Business Development

  • Jan 2010 - May 2010

  • Benchmarked consulting and web analytics companies to improve internal organization and the website • Helped finding new services, worked on sale presentations, and helped pricing the web analytics services offered. • Worked on the business plan (objective, budgets, recruitment plans...) • Initiative, creativity • Benchmarked consulting and web analytics companies to improve internal organization and the website • Helped finding new services, worked on sale presentations, and helped pricing the web analytics services offered. • Worked on the business plan (objective, budgets, recruitment plans...) • Initiative, creativity

• GOOGLE, PARIS, FRANCE - Sales Operations Analyst - Sales Ops team

  • Mar 2009 - Aug 2009

  • Audited existing processes, set up improvements or new processes for sales operations • Coordinated debt collection : weekly conference call with Dublin sales team and collectors, follow-up on suspension issues, re-definition of collection and suspension processes with collectors, and training of DSO sales teams • Coordinated and monitored the transition of 100 accounts from Direct to Online (Google Paris to Dublin), helped managers to respect the delays and processes • Improved the categorization tool and set up a methodology to add keywords in the tool • Autonomy and initiative, team work, analysis skills Show less



Ernst & Young

• China
• Accounting
• 700 & Above Employee

• ERNST & YOUNG, PARIS, FRANCE - Junior auditor - intern

  • Aug 2008 - Feb 2009

  • Financial Audit missions for Total Raffinage Marketing, Elyo Idf, Saur : controlled the compliance of financial statements, audited processes • Missions for the Department Environment and Sustainable Development • Rigour, analysis skills, team work and customer relationship • Financial Audit missions for Total Raffinage Marketing, Elyo Idf, Saur : controlled the compliance of financial statements, audited processes • Missions for the Department Environment and Sustainable Development • Rigour, analysis skills, team work and customer relationship



NGO Action pour le Bénin, Natitingou, Benin

• Volunteer

  • Jun 2007 - Aug 2007

  School project : After collecting funds during an entire year with the other members of this NGO, we finally went to Bénin during the summer, where we : - Helped at a 400-pupil school and taught (with courses) during summer classes - Helped conduct a micro-credit mission and AIDS prevention - Redefined the activities and found new local partners (local NGOs, co-workers...) - Built a new classroom for orphans School project : After collecting funds during an entire year with the other members of this NGO, we finally went to Bénin during the summer, where we : - Helped at a 400-pupil school and taught (with courses) during summer classes - Helped conduct a micro-credit mission and AIDS prevention - Redefined the activities and found new local partners (local NGOs, co-workers...) - Built a new classroom for orphans