guillaume rapp
Regional Business Director Europe - Manufactura (PCB Creation - Ponthier) at Manufactura- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Russe Professional working proficiency
-
Anglais, vieux (ca.450-1100) Native or bilingual proficiency
-
Allemand Limited working proficiency
Topline Score
Bio
Experience
-
Manufactura
-
Industrial Machinery Manufacturing
-
Regional Business Director Europe - Manufactura (PCB Creation - Ponthier)
-
Oct 2018 - Present
-
-
-
Chocolaterie de l'Opéra
-
France
-
Food and Beverage Manufacturing
-
Export Director
-
Sep 2014 - May 2017
- In charge of the definition and implementation of the export commercial strategy in order to deliver sustainable growth and increased market shares: - Annual sales and marketing plans - Sales forecasting, budgeting marketing expenses, monitoring margins and profitability- Define price structures and distribution strategies among different markets (mostly Europe, Asia, Middle East and North America)- Recruitment and management of 2 area sales managers + 2 back office. - Development of distribution channels (importators, distributors, direct sales, ...)- Targeting key accounts and opinions leaders - Organising promotional events with prestigious chefs (trainings, masterclasses, culinary events, ...)
-
-
Directeur export
-
Sep 2014 - May 2017
-
-
-
-
Area export sales manager
-
Feb 2009 - Aug 2014
- Implementing, structuring and developing distribution activities and strategies in Russia, Eastern Europe, Scandinavia and Benelux. - Budgeting sales and forecasts, marketing expenses, monitoring margins and profitability. - Conducting market analysis in premium and selective retail and horeca distribution channels- Sales development and negociations with key accounts (Swissotel, Hyatt, Azbuka Vkusa, ...)- Training of distribuors' sales teams- Event planning: organisation of culinary events, masterclasses, and trainings with international chefs - Attending international and local food fairs (SIAL, SIHRA, ISM, PIR, ...)
-
-
-
-
In charge of business development
-
Apr 2007 - Apr 2008
- Developed, animated and structured distribution networks for satellite TV sales of technical equipment and subscribing programs. - Increased sales and profits of local distributors. - Created and implemented commercial and marketing strategies with French headquarter.- Managed and trained sales and technical teams within 3 shops (20 people). - Prospected and developed collective businesses: horeca, oil and petrol companies… - Developed, animated and structured distribution networks for satellite TV sales of technical equipment and subscribing programs. - Increased sales and profits of local distributors. - Created and implemented commercial and marketing strategies with French headquarter.- Managed and trained sales and technical teams within 3 shops (20 people). - Prospected and developed collective businesses: horeca, oil and petrol companies…
-
-
-
Heineken France
-
France
-
Food and Beverage Manufacturing
-
700 & Above Employee
-
Sales Representative
-
Oct 2003 - Jan 2007
- Administrated and developed sales with a portfolio of 250 clients, including distributors, warehouses, bars, restaurants, hotels and nightclubs accross North East France (Alsace region) - Launched new products, controlled and monitored a marketing budget of 150 K€/year.- Merchandising, barchandising and distribution of promotional sales equipments.- Event planning: concerts, animations and promotions with barmen, Djs and professional dancers. •- Won contest on new product launching for premium restaurants: 100 new clients gained.
-
-
Education
-
Normandy Business School
Euro Bachelor’s Degrees in International Business, International Marketing and sales -
Macquarie University
BA Honours, International Business and Management -
Macquarie University
Bachelor of Business Administration - BBA