guillaume rapp

Regional Business Director Europe - Manufactura (PCB Creation - Ponthier) at Manufactura
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Contact Information
us****@****om
(386) 825-5501
Location
Bordeaux, Nouvelle-Aquitaine, France, FR
Languages
  • Russe Professional working proficiency
  • Anglais, vieux (ca.450-1100) Native or bilingual proficiency
  • Allemand Limited working proficiency

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Experience

    • Industrial Machinery Manufacturing
    • Regional Business Director Europe - Manufactura (PCB Creation - Ponthier)
      • Oct 2018 - Present

    • France
    • Food and Beverage Manufacturing
    • Export Director
      • Sep 2014 - May 2017

      - In charge of the definition and implementation of the export commercial strategy in order to deliver sustainable growth and increased market shares: - Annual sales and marketing plans - Sales forecasting, budgeting marketing expenses, monitoring margins and profitability- Define price structures and distribution strategies among different markets (mostly Europe, Asia, Middle East and North America)- Recruitment and management of 2 area sales managers + 2 back office. - Development of distribution channels (importators, distributors, direct sales, ...)- Targeting key accounts and opinions leaders - Organising promotional events with prestigious chefs (trainings, masterclasses, culinary events, ...)

    • Directeur export
      • Sep 2014 - May 2017

    • Area export sales manager
      • Feb 2009 - Aug 2014

      - Implementing, structuring and developing distribution activities and strategies in Russia, Eastern Europe, Scandinavia and Benelux. - Budgeting sales and forecasts, marketing expenses, monitoring margins and profitability. - Conducting market analysis in premium and selective retail and horeca distribution channels- Sales development and negociations with key accounts (Swissotel, Hyatt, Azbuka Vkusa, ...)- Training of distribuors' sales teams- Event planning: organisation of culinary events, masterclasses, and trainings with international chefs - Attending international and local food fairs (SIAL, SIHRA, ISM, PIR, ...)

    • In charge of business development
      • Apr 2007 - Apr 2008

      - Developed, animated and structured distribution networks for satellite TV sales of technical equipment and subscribing programs. - Increased sales and profits of local distributors. - Created and implemented commercial and marketing strategies with French headquarter.- Managed and trained sales and technical teams within 3 shops (20 people). - Prospected and developed collective businesses: horeca, oil and petrol companies… - Developed, animated and structured distribution networks for satellite TV sales of technical equipment and subscribing programs. - Increased sales and profits of local distributors. - Created and implemented commercial and marketing strategies with French headquarter.- Managed and trained sales and technical teams within 3 shops (20 people). - Prospected and developed collective businesses: horeca, oil and petrol companies…

    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Sales Representative
      • Oct 2003 - Jan 2007

      - Administrated and developed sales with a portfolio of 250 clients, including distributors, warehouses, bars, restaurants, hotels and nightclubs accross North East France (Alsace region) - Launched new products, controlled and monitored a marketing budget of 150 K€/year.- Merchandising, barchandising and distribution of promotional sales equipments.- Event planning: concerts, animations and promotions with barmen, Djs and professional dancers. •- Won contest on new product launching for premium restaurants: 100 new clients gained.

Education

  • Normandy Business School
    Euro Bachelor’s Degrees in International Business, International Marketing and sales
    1998 - 2002
  • Macquarie University
    BA Honours, International Business and Management
    2000 - 2001
  • Macquarie University
    Bachelor of Business Administration - BBA
    -

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