Experience

Red Pimiento

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jul 2022 - Present

• Account Director

  • Apr 2019 - Jul 2022

  Red Pimiento is an international Creative & Trade Marketing agency. We create successful value added products, branded accessories, premium packaging, creative POS and merchandising line-up to increase our clients in store presence. From design to manufacturing, from kitting to delivery all over the world, we take care of it all! Clients that I'm managing: LOGITECH, LOGITECH G, ULTIMATE EARS, ASTRO, SCHNEIDER ELECTRIC, ARLO/VERISURE, SAMSUNG, HONOR, POLAROID, JBL, PHILIPS, NEAT, NIKON, ASUS, SENNHEISER, SPART Show less



Spotzer Digital

• Netherlands
• IT Services and IT Consulting
• 100 - 200 Employee

• Freelance Senior Copywriter

  • Nov 2018 - Apr 2019

  Spotzer is a fast paced, rapidly growing, global digital marketing business. Headquartered out of Amsterdam, Spotzer is serving tens of thousands small businesses across the world by building their websites, launching their paid search campaigns and creating power content. Spotzer is a fast paced, rapidly growing, global digital marketing business. Headquartered out of Amsterdam, Spotzer is serving tens of thousands small businesses across the world by building their websites, launching their paid search campaigns and creating power content.



Blasting News

• United Kingdom
• Online Audio and Video Media
• 200 - 300 Employee

• Freelance Journalist

  • Sep 2018 - Apr 2019

  Blasting News is the largest global publisher of social news. Launched mid-2013, Blasting News is now the 250th most visited website in the world (Alexa ranking). Blasting News is the largest global publisher of social news. Launched mid-2013, Blasting News is now the 250th most visited website in the world (Alexa ranking).



Hopscotch Sopexa

• France
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • Jun 2017 - Jun 2018

  International Marketing & Communication Agency specialized in Food, Drink & Lifestyle. Sopexa's 26 agencies develops bespoke marketing and communications strategies for products and brands throughout the world. Client : COGNAC (BNIC), PARMA HAM & GRANA PADANO, BOCUSE D’OR, WINE OF SOUTH AFRICA, SHANGHAI WINE & DINE FESTIVAL, ANIA, REUNION ISLAND >Setting up operations and operational support: • Managing the implementation of 360° communication and marketing campaigns for international clients in Mainland China and Asia pacific. • Supervising a team of local and foreign staff for the successful organisation of PR, trade and consumer events and the deployment of a digital marketing strategy on the local social medias. • Setting up and controlling the overall budget to ensure a good ROI for the clients and the agency. • Operational and financial detailed reports >Calls for tender: • Answering calls for tender from public bodies - many of them having EU-funded budgets – or private companies by proposing a strategic plan of actions based on deep market research. Show less



GROUPE RHINOS

• France
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Project Manager

  • Sep 2014 - Feb 2017

  Independent communication and digital marketing agency specialized in loyalty programs and sales incentive: customized websites (Front and Back Office), Mobile Apps, business performance reports, multi push communication, rewards.
  
  Clients : PORSCHE, LUXOTTICA, VOLKSWAGEN, AUDI, MAZDA, OPEL, RCi BANK & SERVICES (RENAULT GROUP), MAAF ASSURANCES, MMA ASSURANCES, AKZONOBEL PAINTING
  
  >Setting up operations :
  • Client meetings and briefs to support their sales promotion strategy, advice on performance levers
  • Conception of mechanical operation : drafting spec sheets of the website with Front/Back Office
  functionalities, reverse planning, project team management with developer and graphic designer
  
  >Operational support :
  • Developing and monitoring the marketing and communication actions plan (emailing, SMS, videos, e-learning, writing/publishing content), processing of requests from headquarters and participants
  • Piloting results based on objectives, communication to the network according to performance
  • Management of billing steps and budget, project profitability optimization through time devoted
  • Promotion of rewards (online gifts shop, travels) in collaboration with purchasing department
  • Assessment of KPI’s, business performance analysis, writing reports and strategic recommendations
  
  >Copywriting and Communication :
  • Writing contents of communication medias (print, emails, web pages)
  • Writing videos storytelling and video production assistant for RHINOS TV
  • Themes selection and creative brainstorming, zoning / mapping of website pages
  • Drafting recommandation strategy and actions for call tenders Show less



Joy

• United Kingdom
• Retail Apparel and Fashion
• 200 - 300 Employee

• Style Advisor

  • Mar 2014 - Jul 2014

  Women's clothing, menswear and gifts
  
  Consulting and sales to customers, stock management, merchandising, cash management Women's clothing, menswear and gifts
  
  Consulting and sales to customers, stock management, merchandising, cash management



N-Gage

• France
• Textile Manufacturing
• 1 - 100 Employee

• PR & Events Manager

  • Jul 2012 - Nov 2013

  French sport fashion brand retailed in specialized shops and « Leclerc » big retail chain in France.
  
  >Press and public relations :
  • Writing press releases intended to then contact and inform journalists for broadcasting purposes
  • Monitoring and analysis of press coverage, reporting, press reviews.
  • Social media coverage and management (Facebook, Twitter, YouTube)
  • Product distribution and partnership development through different media platforms (TV shows, radio), events (music festivals), sport (french national rugby team)
  
  >Event project manager :
  • Organization and media promotion of « Rugby Tour by N-GAGE » in collaboration with retailers (Leclerc) professional clubs and local partners
  • General logistics management Show less



Les Editions Digitales

• Ville de Paris, Île-de-France, France

• PR & Mobile Project Manager

  • Sep 2010 - Jun 2012

  Cultural content publishing and development of mobile applications agency
  
  Client : Fashion (THIERRY MUGLER ANGEL fragrance), Press (Economie Matin, JOL Press), Kids entertainment (M. Biscuit)
  
  >Press and public relations :
  • Writing press releases and media communications for App launches on different App stores
  • Contact with journalists, creation and upkeep of press reviews
  
  >Marketing / Communication :
  • Market research for mobile apps (SWOT analysis, evolution, competition)
  • Creation and implementation of multichannel communication plans to boost app downloads (applications booster services, web and mobile advertising networks, web press releases and mobile, community management)
  • Writing and creating marketing materials : presentations, brochures, mobile application content Show less



EDITEO

• Newspaper Publishing
• 1 - 100 Employee

• Freelance Journalist

  • Apr 2010 - Jan 2011

  Editeo/Cibleo: Edition of magazines and newspapers
  
  > La Rochelle + media:
  • Created by Jean-Baptiste GIRAUD (TF1, BFM TV, Radio France, Atlantico, Sud Radio, Économie Matin).
  • Free monthly newspaper published with a circulation of 22,000 copies.
  
  > Freelance journalist:
  • Writing articles, interviews, portraits, news about sport, business, people, news, city, practice, culture,etc. Editeo/Cibleo: Edition of magazines and newspapers
  
  > La Rochelle + media:
  • Created by Jean-Baptiste GIRAUD (TF1, BFM TV, Radio France, Atlantico, Sud Radio, Économie Matin).
  • Free monthly newspaper published with a circulation of 22,000 copies.
  
  > Freelance journalist:
  • Writing articles, interviews, portraits, news about sport, business, people, news, city, practice, culture,etc.



Profile PR

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Press Officer Assistant

  • Mar 2010 - Sep 2010

  PR and digital communication consultancy services for trademarks
  
  Client Projects (art of living, culture) : La Cornue (vaulted oven) , Cosentino Group, Francesca (italian fast food chain), Hotel Reservation Service, BMC Bikes, Empire des thés, Taille de guêpe
  
  >Press and public relations :
  • Writing press releases intended to then contact and inform journalists for broadcasting purposes
  • Writing and translation in English for international clients
  • Monitoring and analysis of press coverage, reporting, press reviews. Show less



Town Hall of Aytré

• Aytré, Nouvelle-Aquitaine, France

• Sports Animator

  • Jul 2004 - Sep 2008

  Sporting animator at the town hall of Aytré during summer over 5 years :
  - Organization of sports activities
  - Management of children Sporting animator at the town hall of Aytré during summer over 5 years :
  - Organization of sports activities
  - Management of children