Guillaume Morghen

Marketing Director at Walibi Belgium
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Contact Information
us****@****om
(386) 825-5501
Location
Les Bons Villers, Walloon Region, Belgium, BE

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Experience

    • Belgium
    • Entertainment Providers
    • 100 - 200 Employee
    • Marketing Director
      • 2022 - Present

      Wavre, Région wallonne, Belgique

    • Belgium
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Team Leader
      • 2021 - 2022

      Isnes People Management : coach, stimulate,manage and grow a team of several digital consultants Projet Management : develop the digital strategy of clients, manage the workload among the consultants in the respect of the planning and the budget Account Management : farming a portfolio of 10+ clients, develop the relationship, upsell and cross sell

    • Belgium
    • Entertainment Providers
    • 100 - 200 Employee
    • Brand Manager
      • 2015 - 2021

      Wavre • B2C and B2B Strategic Marketing: Creating a long-term strategy and translating it into annual campaigns • Brand Management: Repositioning of the Walibi brand from a youth target to a family target thanks to a revised strategy, graphic design and tone of voice and a rebranding (logo and mascot) • Management of internal and external stakeholders: Briefing and creation of campaigns with partners (creative agency, media agency...) and coordination of the activities of the marketing… Show more • B2C and B2B Strategic Marketing: Creating a long-term strategy and translating it into annual campaigns • Brand Management: Repositioning of the Walibi brand from a youth target to a family target thanks to a revised strategy, graphic design and tone of voice and a rebranding (logo and mascot) • Management of internal and external stakeholders: Briefing and creation of campaigns with partners (creative agency, media agency...) and coordination of the activities of the marketing team • Management of marketing and major event budgets (capex and opex) • Product Management: Creation of new products and pricing definition in order to maximize revenues • Organisation of events : Strategy, conceptualisation and implementation of major events • Development of the customer experience Show less

    • France
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Event & Communication Coordinator
      • 2014 - 2015

      Wauthier-Braine Various events organisation (mainly the auto show 2016 for Citroën) : - Catering - Brand activation - Team recruitment - And so much more

    • Marketing Assistant
      • 2013 - 2014

      Braine l'alleud - Website management (front and back office) - Data analysis and reporting - Community management (Facebook, Twitter, Instagram, Pinterest and Linkedin) - Agency management

    • France
    • Wholesale
    • 1 - 100 Employee
    • Product Manager Junior
      • 2012 - 2013

      Tubize, Belgium - Strategic and operationnal marketing - Consumer marketing, trade marketing and public relations. - Creation of differents sales and marketing tools. - Coordination of the PR agency, media agency, creative agency and the headquarters.

    • France
    • Restaurants
    • 700 & Above Employee
    • Crewleader - Manager Assistant
      • 2009 - 2012

      Waterloo People Management Stock Management Accounting Sales

Education

  • Ecole Pratique Hautes Etudes Commerciales (EPHEC)
    Bachelor, Marketing
    2009 - 2012
  • Institut Sainte Marie à Rèves
    CESS, Mathematics and Computer Science
    2001 - 2007

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