Guillaume Morghen
Marketing Director at Walibi Belgium- Claim this Profile
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Bio
Experience
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Walibi Belgium - Aqualibi
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Belgium
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Entertainment Providers
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100 - 200 Employee
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Marketing Director
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2022 - Present
Wavre, Région wallonne, Belgique
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Universem
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Belgium
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Advertising Services
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1 - 100 Employee
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Digital Marketing Team Leader
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2021 - 2022
Isnes People Management : coach, stimulate,manage and grow a team of several digital consultants Projet Management : develop the digital strategy of clients, manage the workload among the consultants in the respect of the planning and the budget Account Management : farming a portfolio of 10+ clients, develop the relationship, upsell and cross sell
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Walibi Belgium - Aqualibi
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Belgium
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Entertainment Providers
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100 - 200 Employee
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Brand Manager
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2015 - 2021
Wavre • B2C and B2B Strategic Marketing: Creating a long-term strategy and translating it into annual campaigns • Brand Management: Repositioning of the Walibi brand from a youth target to a family target thanks to a revised strategy, graphic design and tone of voice and a rebranding (logo and mascot) • Management of internal and external stakeholders: Briefing and creation of campaigns with partners (creative agency, media agency...) and coordination of the activities of the marketing… Show more • B2C and B2B Strategic Marketing: Creating a long-term strategy and translating it into annual campaigns • Brand Management: Repositioning of the Walibi brand from a youth target to a family target thanks to a revised strategy, graphic design and tone of voice and a rebranding (logo and mascot) • Management of internal and external stakeholders: Briefing and creation of campaigns with partners (creative agency, media agency...) and coordination of the activities of the marketing team • Management of marketing and major event budgets (capex and opex) • Product Management: Creation of new products and pricing definition in order to maximize revenues • Organisation of events : Strategy, conceptualisation and implementation of major events • Development of the customer experience Show less
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Citroën
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France
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Motor Vehicle Manufacturing
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700 & Above Employee
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Event & Communication Coordinator
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2014 - 2015
Wauthier-Braine Various events organisation (mainly the auto show 2016 for Citroën) : - Catering - Brand activation - Team recruitment - And so much more
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Marketing Assistant
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2013 - 2014
Braine l'alleud - Website management (front and back office) - Data analysis and reporting - Community management (Facebook, Twitter, Instagram, Pinterest and Linkedin) - Agency management
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Bigben Interactive
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France
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Wholesale
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1 - 100 Employee
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Product Manager Junior
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2012 - 2013
Tubize, Belgium - Strategic and operationnal marketing - Consumer marketing, trade marketing and public relations. - Creation of differents sales and marketing tools. - Coordination of the PR agency, media agency, creative agency and the headquarters.
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Quick
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France
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Restaurants
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700 & Above Employee
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Crewleader - Manager Assistant
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2009 - 2012
Waterloo People Management Stock Management Accounting Sales
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Education
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Ecole Pratique Hautes Etudes Commerciales (EPHEC)
Bachelor, Marketing -
Institut Sainte Marie à Rèves
CESS, Mathematics and Computer Science