Experience

Focus Creation

• France
• Design Services
• 1 - 100 Employee

• Export Director

  • Sep 2015 - Present

  Exporting a range of design fire objects to 70+ countries around the world. Managing the international sales department as well as European agents. Member of the Company's Executive Committee since 2019. Based at the Brand's head office in France. Exporting a range of design fire objects to 70+ countries around the world. Managing the international sales department as well as European agents. Member of the Company's Executive Committee since 2019. Based at the Brand's head office in France.



Poltrona Frau Group

• Italy
• Furniture and Home Furnishings Manufacturing
• 100 - 200 Employee

• Far East Area Manager

  • Jan 2015 - Aug 2015

  In charge of iconic furniture brands Poltrona Frau, Cassina and Cappellini. Based at the Group's Asia-Pacific regional office in Singapore. In charge of iconic furniture brands Poltrona Frau, Cassina and Cappellini. Based at the Group's Asia-Pacific regional office in Singapore.



Mobalpa

• France
• Furniture and Home Furnishings Manufacturing
• 700 & Above Employee

• Managing Director

  • Jul 2013 - Dec 2014

  Setting up and managing the Fournier company's regional entity to serve as a business hub for the deployment of the Mobalpa brand in APAC: - Representative Office registered in Singapore from Jul 2008 to 2013 - Acting as Chief Representative - Fully-owned subsidiary incorporated in Singapore in Jul 2013 - Acting as resident Managing Director.Recruiting, training and managing an Area Sales Manager from Mar 2011 to Jan 2014 to support Mobalpa's business growth in Southeast Asia.Defining Mobalpa sales and marketing strategy outside of Europe with the Export Director in France. Exploring new brand strategy in specific countries. Studying the US market and launching Mobalpa in Miami, Florida.In parallel, maintaining my portfolio as Regional Export Manager for the Mobalpa brand at Fournier (details follow). Show less

• Export Manager Asia-Pacific-Middle East

  • Jul 2008 - Dec 2014

  Managing a distribution network of high-end kitchen and bath showrooms across the region:- Surveying regional markets and European competitors to target most potential countries and cities- Prospecting targeted locations to appoint successful distributors and to open mono-brand stores- Providing the distributors’ sales force with product knowledge, design guidelines, selling techniques and store analytics to develop retail sales- Increasing project sales in partnership with real estate agents, interior designers, architects, contractors, builders and property developers- Enhancing the brand awareness through direct marketing, press relations and advertising, showroom activities and events, local shows and international furniture fairs- Designing marketing tools such as brochures in local languages, advertisements for glossy magazines, promotion mailers, Mobalpa stores’ websites, Mobalpa company page on LinkedIn- Establishing a Master Franchise joint venture in Australia then a flagship store in Sydney- Recruiting the sales force for top stores internationally on behalf of distributors- Following up and comparing sales performance of all stores then setting up action plans. Show less

• Sales Manager Asia

  • Jan 2005 - Jul 2008

  Business development across China and Asia for Mobalpa, a European leader in kitchen furniture.Regional scope: Mainland China, Hong Kong, Taiwan, South Korea, Japan, Southeast Asia.Position based in Shanghai from 2005 to 2007 then at Mobalpa head office in France.



Xylem

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• International Product Manager

  • Feb 2003 - Dec 2004

  Marketing a range of environmental products for the industry: - Market study and competition research - Launch of new products matching the market needs - Improvement of existing products in quality and design - Design of communications (leaflets, catalogues, case studies, web pages) - Direct marketing (e.g. attendance to international fairs in Frankfurt & Milan) - Press relations. Managing the international distribution network: - Quotations, negotiations and sales follow-up - Technical and sales support - Product training at distributors’ offices worldwide - Product demonstrations at local fairs and at customers’ sites - Attending international conferences and standardisation committees. Managing key accounts for oil & gas. Show less



Institut technologique FCBA

• France
• Research Services
• 100 - 200 Employee

• Eco Designer

  • 2001 - 2001

  Ecological design of furniture products for French industries. (Also referred as green design or sustainable design.) Internship at a national research centre in Paris. Ecological design of furniture products for French industries. (Also referred as green design or sustainable design.) Internship at a national research centre in Paris.