Experience

CHORAL EVENTS

• France
• Performing Arts
• 1 - 100 Employee

• Executive Director

  • Mar 2023 - Present

• Head of Sales Marketing

  • Apr 2020 - Mar 2023

  Missions :Sales & Relations Manager (find new clients through new canals/ in charge of finding and creation of new partnerships internationally / new markets opening/ development and management of the database)Digital Marketing (CRM implementation and management/SEO/Metadata/Loyalty strategy creation and implementation/ Wordpress website management)Advertising (creation of the ad strategy / implementation / movies and ad creations with Adobe PP, Canva Pro)Relations with cities (developing the list of cities that works with us to receive and organizes concerts)Tour Operator (occasional guide for large groups) Show less



Renault Group

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Aftersales Trade Manager (Zone Manager)

  • Jun 2017 - Dec 2019

  ** Regional Headquarters, Alsace & Lorraine Districts** Trade, Management & Network Management-Managing and supporting the Renault network on the main Aftersales indicators (turnover, volumes, quality, performance)-Managing and supervising 3 salesmen : management, reporting and support-Deploying the manufacturer's Aftersales strategy (BtoB & BtoC) and having it applied-Developping sales volumes and the loyalty of network Parts purchases (25M €)-Evaluating and developping the performance and quality of the Renault network-Managing the Workshop activity on 18 sites (BtoC, Marketing, Customer experience, Quality, Guarantee, Customer Relations, Insurance, Assistance, Pros ....)-Managing the development of the network: territorial coverage and respect for standards-Animation of meetings (After Sales Briefs, network meetings and internal meetings) Show less

• Market Leader - France

  • May 2015 - Jun 2017

  ** National Headquarters, Le Plessis Robinson (92- Paris)** Operational & Strategic Marketing-Pilot the manufacturer's commercial strategy concerning the Maintenance & Wear scope, by promoting the Renault and Motrio original spare part offer (multi-brands). Personal portfolio : 310 millions € TO per year.-Analyze the units in the portfolio (4P) and set up national business strategies-Build and set up the annual commercial animation of the network on the Maintenance & Wear scope (France)-Launch a new product line (target € 10 million the first year)Construction and Deployment of the Commercial Strategy. Steering and monitoring.-Price the Product offer (150 commercial units)-Challenge the World After-Sales Department regarding the expansion of the Product offer-Collaborate with Communication Agencies-Manage the portfolio of commercial means for the network-Manage Btob issues related to the spare part (quality feedback, prices, etc.)-Guarantee product availability based on sales forecasts -Reach the annual budget on 4 After-Sales segments Show less

• Auto Parts Sales Representative

  • Aug 2013 - May 2015

  ** Marne (51) and Aube (10) districts (France)** Trade: Sales and Business DevelopmentScope: 55 Agents - Renault Shops-Sell and develop the Agent's parts volumes-Perform the loyalty of the Agent network on parts purchases- Analyze and manage the activity of each Agent- Coach Agents on sales methods and customer loyalty- Set up commercial action plans- Develop local BtoC events in correlation with the Agent's needs- Deploy and train in relational and mass media marketing tools- Manage the portfolio of commercial resources Show less



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Junior Product Manager

  • Jan 2012 - Jul 2013

  * National Headquarters ** France After-Sales Department Contribution to : • Improving Ford's Marketing offer in France, through the implementation of new package offers. • At the launch of a new range of products: Market analysis, Marketing brief, invitation to tender, supplier selection, communication plan & launch • Management of several product ranges of parts spare. • Using the creation of operations to boost sales to the Ford and Motorcraft network. • The implementation of a project to improve the B to B and B to C communication. • Redesign of tools for monitoring Motorcraft activity (budget, turnover, appointment). Show less



Altran

• France
• Information Technology & Services
• 700 & Above Employee

• Communication Project Assistant

  • Jul 2011 - Dec 2011

  ** National Headquarters (Paris) - Create and Manage projects: improve the employer image of the Altran brand - Manage Community Management: o Maintain spaces on social media (Twitter, Facebook, Viadeo and LinkedIn) o Manage operations to develop and retain communities - Manage communication campaigns: o Monitoring and reporting of media plans o Recommend media strategy actions - Carry out competitive intelligence: o Innovative communication tools o Sector watch o Strategic recommendations Show less