Guillaume Baley

Lead Consultant at Orange Consulting
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Contact Information
us****@****om
(386) 825-5501
Languages
  • Français Native or bilingual proficiency
  • Anglais Native or bilingual proficiency
  • Espagnol Professional working proficiency
  • Hindi Elementary proficiency

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Bio

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Credentials

  • Google AdWords Certified
    Google
    Jul, 2012
    - Nov, 2024

Experience

    • France
    • Business Consulting and Services
    • 100 - 200 Employee
    • Lead Consultant
      • Jul 2019 - Present

      Consultant in the Data Intelligence practice at Orange Consulting, I am specialized in the following areas: Open Innovation through start-up, Data Governance, Social Data, Artificial Intelligence and Digital Marketing.Open innovation specialist- Scouted the best start-up in Tech fields such as Data, AI, GreenTech, IoT, Cybersecurity- Developed synergies between start-ups and large groups based on analysis and studies- Supported and launched POC to deploy innovations in partnerships between large groups and start-upsSocial Listening & Strategic Monitoring offer Manager- Promoting Orange's expertise to Digital decision-makers (Social Room, Data Studio, Social Hub)- Project management and Social Data support for actors outside Orange- Animation of Orange Consulting Data Intelligence monitoring (Data, IA, IoT, Privacy & GDPR, Dataviz, Blockchain)Missions :- Strategic Marketing Analyst to scale-up a business (Glow, Bring)- Strategic Analyst & IA Manager (Caisse des Dépôts)- Strategic Monitoring & Web Data Manager (Orange Business Services)

    • Senior Consultant
      • May 2017 - Jun 2019

      Missions :- Social Data Manager (Orange France)- Artificial Intelligence & Chatbot Governance Program Manager (Orange Group)- Data Project Manager (Orange Business Services)- NPS Project Manager (Orange Business Services)

    • France
    • Software Development
    • 1 - 100 Employee
    • Senior Project Lead
      • May 2022 - Present

      https://descartesmauss.ai/ https://descartesmauss.ai/

    • France
    • Environmental Services
    • 200 - 300 Employee
    • Associate & evaluator
      • Feb 2020 - Present

    • France
    • Government Administration
    • 100 - 200 Employee
    • Startup Coach (Incubator)
      • Sep 2021 - Apr 2022

      - Managing a project team for the development of an internal start-up- Coaching and teaching the methods and tools to achieve the team’s goals (Scrummethodology, elevator pitch, lean canvas, customer journey map, etc.) - Managing a project team for the development of an internal start-up- Coaching and teaching the methods and tools to achieve the team’s goals (Scrummethodology, elevator pitch, lean canvas, customer journey map, etc.)

    • Startup Advisor
      • Dec 2016 - May 2017

      - Animation of formations about Digital Monitoring (CFPJ, Join Lion)- Structuring of BtoB offers- Realization of CRM strategy (Marketing Automation)- Design of brand communication strategy - Animation of formations about Digital Monitoring (CFPJ, Join Lion)- Structuring of BtoB offers- Realization of CRM strategy (Marketing Automation)- Design of brand communication strategy

    • France
    • Marketing Services
    • 100 - 200 Employee
    • Social Media Project Director
      • Jun 2013 - Nov 2016

      - Business Development- Realization of quotes and billing- Management of commercial relations with customers or prospects- Project Management Social Media and Social Listening- Establishment of partnerships- Performance & conversion reporting - Business Development- Realization of quotes and billing- Management of commercial relations with customers or prospects- Project Management Social Media and Social Listening- Establishment of partnerships- Performance & conversion reporting

    • France
    • Software Development
    • 1 - 100 Employee
    • Online Data Marketing Consultant
      • Mar 2011 - Jun 2013

      - Digital project management E-Commerce and budget management- SEO- SEM (Google AdWords Certified)- Traffic and performance analysis of E-Commerce sites (Google Analytics)- Performance Analysis of Newsletters KPIs- Management of campaigns retargeting (Criteo), display, emailing - Digital project management E-Commerce and budget management- SEO- SEM (Google AdWords Certified)- Traffic and performance analysis of E-Commerce sites (Google Analytics)- Performance Analysis of Newsletters KPIs- Management of campaigns retargeting (Criteo), display, emailing

    • Netherlands
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing Manager Assistant
      • Jul 2010 - Feb 2011

    • Germany
    • Manufacturing
    • 700 & Above Employee
    • Category Manager Assistant
      • Jun 2008 - Jul 2009

Education

  • KEDGE Business School
    Master's degree, Marketing, Strategy
    2006 - 2010
  • ISBR Business School
    MBA (Bangalore, India), Management, IT Business
    2010 - 2010
  • Saint Joseph du Loquidy
    2004 - 2006

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