Guillaume Baley
Lead Consultant at Orange Consulting- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Native or bilingual proficiency
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Espagnol Professional working proficiency
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Hindi Elementary proficiency
Topline Score
Bio
Credentials
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Google AdWords Certified
GoogleJul, 2012- Nov, 2024
Experience
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Orange Consulting
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France
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Business Consulting and Services
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100 - 200 Employee
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Lead Consultant
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Jul 2019 - Present
Consultant in the Data Intelligence practice at Orange Consulting, I am specialized in the following areas: Open Innovation through start-up, Data Governance, Social Data, Artificial Intelligence and Digital Marketing.Open innovation specialist- Scouted the best start-up in Tech fields such as Data, AI, GreenTech, IoT, Cybersecurity- Developed synergies between start-ups and large groups based on analysis and studies- Supported and launched POC to deploy innovations in partnerships between large groups and start-upsSocial Listening & Strategic Monitoring offer Manager- Promoting Orange's expertise to Digital decision-makers (Social Room, Data Studio, Social Hub)- Project management and Social Data support for actors outside Orange- Animation of Orange Consulting Data Intelligence monitoring (Data, IA, IoT, Privacy & GDPR, Dataviz, Blockchain)Missions :- Strategic Marketing Analyst to scale-up a business (Glow, Bring)- Strategic Analyst & IA Manager (Caisse des Dépôts)- Strategic Monitoring & Web Data Manager (Orange Business Services)
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Senior Consultant
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May 2017 - Jun 2019
Missions :- Social Data Manager (Orange France)- Artificial Intelligence & Chatbot Governance Program Manager (Orange Group)- Data Project Manager (Orange Business Services)- NPS Project Manager (Orange Business Services)
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Descartes & Mauss
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France
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Software Development
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1 - 100 Employee
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Senior Project Lead
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May 2022 - Present
https://descartesmauss.ai/ https://descartesmauss.ai/
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Time for the Planet
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France
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Environmental Services
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200 - 300 Employee
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Associate & evaluator
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Feb 2020 - Present
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Pôle Emploi
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France
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Government Administration
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100 - 200 Employee
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Startup Coach (Incubator)
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Sep 2021 - Apr 2022
- Managing a project team for the development of an internal start-up- Coaching and teaching the methods and tools to achieve the team’s goals (Scrummethodology, elevator pitch, lean canvas, customer journey map, etc.) - Managing a project team for the development of an internal start-up- Coaching and teaching the methods and tools to achieve the team’s goals (Scrummethodology, elevator pitch, lean canvas, customer journey map, etc.)
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Startup Advisor
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Dec 2016 - May 2017
- Animation of formations about Digital Monitoring (CFPJ, Join Lion)- Structuring of BtoB offers- Realization of CRM strategy (Marketing Automation)- Design of brand communication strategy - Animation of formations about Digital Monitoring (CFPJ, Join Lion)- Structuring of BtoB offers- Realization of CRM strategy (Marketing Automation)- Design of brand communication strategy
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Netino by Webhelp
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France
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Marketing Services
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100 - 200 Employee
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Social Media Project Director
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Jun 2013 - Nov 2016
- Business Development- Realization of quotes and billing- Management of commercial relations with customers or prospects- Project Management Social Media and Social Listening- Establishment of partnerships- Performance & conversion reporting - Business Development- Realization of quotes and billing- Management of commercial relations with customers or prospects- Project Management Social Media and Social Listening- Establishment of partnerships- Performance & conversion reporting
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WSHOP
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France
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Software Development
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1 - 100 Employee
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Online Data Marketing Consultant
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Mar 2011 - Jun 2013
- Digital project management E-Commerce and budget management- SEO- SEM (Google AdWords Certified)- Traffic and performance analysis of E-Commerce sites (Google Analytics)- Performance Analysis of Newsletters KPIs- Management of campaigns retargeting (Criteo), display, emailing - Digital project management E-Commerce and budget management- SEO- SEM (Google AdWords Certified)- Traffic and performance analysis of E-Commerce sites (Google Analytics)- Performance Analysis of Newsletters KPIs- Management of campaigns retargeting (Criteo), display, emailing
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Philips
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Netherlands
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Hospitals and Health Care
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700 & Above Employee
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Marketing Manager Assistant
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Jul 2010 - Feb 2011
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Henkel
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Germany
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Manufacturing
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700 & Above Employee
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Category Manager Assistant
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Jun 2008 - Jul 2009
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Education
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KEDGE Business School
Master's degree, Marketing, Strategy -
ISBR Business School
MBA (Bangalore, India), Management, IT Business -
Saint Joseph du Loquidy