Experience

Glück Imóveis

• Brazil
• Real Estate
• 1 - 100 Employee

• Head of digital sales, innovation and marketing

  • Jun 2022 - Present



Adão Imóveis

• Brazil
• Real Estate Agents and Brokers
• 300 - 400 Employee

• Head of digital sales, innovation and marketing

  • Jun 2022 - Present



Terral Incorporadora

• Brazil
• Construction
• 100 - 200 Employee

• Corporate Marketing and Innovation Manager

  • Feb 2018 - May 2022

  Head of marketing and innovation, developing strategies, processes and tools to meet the current and future demands for the group's 12 shopping malls (SE and MW) • Innovation program developed in August 2018, applying methodologies, processes and tools to internal and external stakeholders of the company. • Digital transformation of the company aiming to build a new culture and platforms that enhance the routine of employees. • CRM and Big Data building a datalake and analytics that enhance the use of data that travels and is consumed interconnected by the units. • Timetable and processes of malls having indirect management of their strategies and directing tools that enhance the accelerated growth of units. Show less



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Business Manager

  • Nov 2016 - Feb 2018

  • Responsible for Brastemp and Consul purifiers. A Whirlpool business unit.• Business model based on B2B product contract and services.• End2End chain from online and offline prospecting, consumer relationship, life time value and consumer retention / churn.

• Trade Marketing Manager

  • Sep 2014 - Nov 2016

  • Development and execution of a loyalty program/ relationship platform, focused on retailers and retail store managers.• Structuring the product and brand training area for the store seller, online and offline platforms.• Leading the planning and execution of the promotional calendar and brand initiatives maximizing the results of the investments and building the brands with the customers and shoppers;• Management of main KPIs through the tools and business dashboards.• Management and development of platforms and systems that help the operation with fieldforce.• Acting as an interlocutor between the internal areas of the company and sales force, seeking opportunities with a unique and adapted communication.• Acting as support for commercial team, being a disseminator of the cultural and strategic changes of the company. Show less

• Trade Marketing Coordinator - KA

  • Sep 2013 - Aug 2014

  Responsible for planning and executing Trade Marketing strategies for all customers for the Sales Team group.Main activities developed in this function:. Negotiation and implementation of promotional calendar;. Strategy planning;. Plan and execute the Go to Market plan;. Development of sell-out campaigns;. Customer KPI analysis, such as Market Share, Distribution, Sell Out.

• Senior Marketing Analyst

  • Sep 2011 - Aug 2013

  Innovation area, focusing on planning and creating the long-term portfolio strategy, studying behavio, consumer needs and market growth. In addition to product development for the Built-in and Microwave categories (Food Preparation).



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Analyst

  • Nov 2010 - Sep 2011

  Launch of curly hair portfolio - 3 sku's; Creation a economic line packs 400ml for all shampoo types;Pipeline portfolio planning;Turn around of the sun care products - development of new formula;POS strategy - merchandising and sales promoter experience;Development of Media plan - Press media, media trade and TV;Within two years, we were able to double up the category's revenue.

• Trainee

  • Jul 2009 - Nov 2010

  Launch of the repellent Huggies Turma da Mônica; Technical analysis of the Child market (Nielsen); Monitoring the sales of the category (sell in / sell out); Brand activation plans for the following categories: bath, post bath and sunscreen; Researching for new products and markets; Press media development;Development of tools for the company with a sustainable focus on the trainee program.

• Corporate Intern

  • Jan 2008 - Jul 2009

  Internship in a job rotation format, through out sales area - Key Account Carrefour; Trade marketing - Category Management and Brand Marketing Scott household. (6 months in each area)Main project consisting on the development of a worksheet management that would proactively predict when the storage or virtual stock runout. Spreadsheet in 2008, creating the opportunity of 19% In sales increase (10MM).