Experience

Máindi

• Brazil
• Public Relations and Communications Services
• 1 - 100 Employee

• Director of Planning and Market Intelligence

  • Oct 2022 - Present

  We develop thought leadership strategies, brand positioning, public relations, institutional relations, corporate communication, crisis management and business organization with human2human concepts at the heart of interactions between audiences aligned with businesses objectives. - I assecure application of Máindi Methodology to the processes and strategic plans of current and future customers - Prospect new customers, identify trends and business opportunities for the company - Evaluate/recommend strategic business partnerships - Develop and carry out actions that promote the visibility and reputation of Máindi - Lead people, contributing to their professional development and solving growth obstacles Our clients are divided into two strategic service centers: B2B (Agribusiness + ESG) and B2C (tech, sports and entertainment). Show less



Guilherme Sierra - Interim Consultant

• Sao Paulo, Brazil

• Corporate Communication | Public Relations | Institutional Relations | Crisis Management

  • Dec 2021 - Oct 2022

  Thought leadership strategies, brand positioning, public relations, institutional relations, corporate communication, crisis management and business organization with human2human concepts at the heart of interactions between audiences aligned with businesses objectives. Main clients: - Taunsa Group: Brazilian commodity export trading. Managed institutional communication strategies (planning, media training, key messages, among others) to communicate to the national market the company's investments in the country for the period 22/28 and the announcement of partnership with Sport Club Corinthians Paulista. In December 2021 and January 2022, more than 100 articles were published in the sports, agribusiness and business press. - League of Transplanted Athletes of Brazil: Communication consulting (voluntary) for the League and its athletes, contributing to important social issues, such as the benefits of sports practice for people in these conditions and visibility on the awareness of organ donation in the country. - Muchnik Group: one of the largest public relations groups in Argentina. Strategic consulting in Brazil for clients: 1. Lemon Cash: crypto startup. Developed a public relations plan, reputation and brand awareness of short and medium term aiming to contribute to their business strategies. Focus on opinion makers of the blockchains sector. 2. Payoneer: American multinational fintech technology for financial services. I developed a public relations plan that positions the brand in the market, demonstrates its services and research and establishes the reputation necessary for business generation. Show less



BNP Paribas

• France
• Banking
• 700 & Above Employee

• Brand & Communications Executive Manager

  • Aug 2021 - Nov 2021

  Responsible for external corporate communications in Brazil and internal communications in Latin America (Mexico, Argentina e Colombia). - Strategies of internal and external communications for the 25th anniversary of the company in Brazil, one of the most important milestones in 2021. The projet was recognized by the internal award BNP Challenge Awards 2021. Responsible for external corporate communications in Brazil and internal communications in Latin America (Mexico, Argentina e Colombia). - Strategies of internal and external communications for the 25th anniversary of the company in Brazil, one of the most important milestones in 2021. The projet was recognized by the internal award BNP Challenge Awards 2021.



John Deere

• United States
• Machinery Manufacturing
• 700 & Above Employee

• Corporate Communication Manager, Latin America

  • Jul 2012 - Jul 2021

  * Responsible for internal and external institutional communications in Latin America (Brazil, Argentina and Mexico), reporting to the Director of Corporate Affairs Latin America (based in Brazil) and the Global Director of PR & Enterprise Communications (based in the USA). Led teams in Brazil, Argentina and Mexico; * Developed multiple thought leadership strategies and opinion making; branding and corporate reputation; relations with the press; social media; strategic content management; Human2Human Storytelling and internal communication management; management of corporate events; institutional advertising; and crisis management; * Worked in the development of functional structure and team building to establish the corporate affairs area in Latin America; * Developed a public relations plan that has more than quadrupled the exposure in the press in the last decade; managed media trainings for about 100 executives, including the CEO; * Acted in the influence of public affairs in entities and trade associations, such as the theme of rural connectivity in Anfavea (National Association of Motor Vehicle Manufacturers); * Developed the new institutional campaign for social media; * I co-led the creation of documentary videos of environmental education, social responsibility and sustainability of the John Deere Foundation in partnership with Embrapa, as Vida no Campo, Caminho das Águas, Terra e Sustentabilidade and Energia Verde e Amarela; * Led the strategies of influence and institutional positioning, resulting in the unprecedented participation of an agricultural company at Campus Party; * Awards: 1. Jatobá PR Excelence and Innovation 2021 - Category Communication KPIs / Profitability Analysis. Case: Dashboard John Deere; 2. Jatobá Excelence and Innovation 2019 - Internal Communication category. Case John Deere On The Scene; 3. Jatobá Excelence and Innovation 2018 - Special Project Category. Case The Field on Campus; Show less



CDI Comunicação

• Brazil
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Feb 2008 - Jun 2012

  Responsibilities: corporate communication planning; management of press releases, position papers, talking-points, Q&As, content production, storytelling; media relations; public relations; crisis management. Clients: • John Deere - world leader in providing advanced products and services for agriculture, construction and forestry industry. Our corporate communication plan was responsible for structuring the corporate communication area of the company in Brazil. • Yara - global leader for solutions for agricultural production. • Tyson Foods - one of the world's largest processors and marketers of chicken, beef and pork, as well as prepared foods. • AACD (Disabled Child Care Association) – the largest NGO in Brazil focused on person with disabilities and social responsibility. Highlighted results: Jornal Nacional coverage and VEJA SP magazine cover page. Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Executive

  • Jul 2005 - Jul 2007

  Planning and service executive for the Biotechnology Information Council (CIB). Among other points, the project launched public discussions in Brazil about genetically modified organisms. The work was recognized by the National Public Opinion Award (POP), offered by Conrerp, in 2006, category Best Relations with Press. Planning and service executive for the Biotechnology Information Council (CIB). Among other points, the project launched public discussions in Brazil about genetically modified organisms. The work was recognized by the National Public Opinion Award (POP), offered by Conrerp, in 2006, category Best Relations with Press.



Discovery Channel Magazine

• São Paulo

• Editor

  • Jul 2004 - Jul 2005

  Editing and production of articles in Brazil and abroad, highlighting the exclusive article at the European Astronomical Observatory (ESO), in Chile. Editing and production of articles in Brazil and abroad, highlighting the exclusive article at the European Astronomical Observatory (ESO), in Chile.



Fiesp - Federação das Indústrias do Estado de São Paulo

• Brazil
• Information Services
• 400 - 500 Employee

• Contributor journalist

  • Jul 2003 - Jul 2004

  Coverage of exports and international relations. Coverage of exports and international relations.



Horizonte Geografico Magazine

• São Paulo

• Editor

  • Feb 2001 - Jun 2002

  Editing and production of articles in Brazil and abroad, in countries such as Peru, Costa Rica and South Korea. Recognized in 2002 by the Award Report on Biodiversity of the Atlantic Forest, offered by the NGO Conservation International. Editing and production of articles in Brazil and abroad, in countries such as Peru, Costa Rica and South Korea. Recognized in 2002 by the Award Report on Biodiversity of the Atlantic Forest, offered by the NGO Conservation International.



ESTADÃO

• Brazil
• Newspaper Publishing
• 700 & Above Employee

• Reporter

  • Feb 1997 - Nov 1999

  Sections - Business, Real State and Human Resources. Sections - Business, Real State and Human Resources.