BI Developer

• Jul 2022 - Present

My primary goal as a Power BI Developer is to design data-driven analytical solutions for various firm sectors like as Commercial, HR, and PPC (Production Planning and Control). I manage the entire process of developing business intelligence solutions using Power BI. My duties include automating data extraction from the Promob database, scripting data transformations, and designing relevant dashboards inside the tool.Designed and created data visualizations and reports for a variety of projects, increasing data-driven decision-making within the firm.Conducted extensive cost analysis in the business sector, identifying consumers who were causing financial losses. These findings influenced strategy changes that increased profitability.Recency, Frequency, and Monetary Value (RFM) analytics were first used in the commercial sector, allowing for highly focused sales efforts based on exact client segmentation. This data-driven strategy resulted in significant revenue growth.Rigid functional and regression testing was performed on freshly produced reports and dashboards to ensure alignment with established criteria and specifications. This stringent quality assurance procedure ensured data accuracy and report dependability.Produced detailed technical documentation for complicated procedures and reports, facilitating knowledge sharing and effective team cooperation. Show less

Marketing Manager

• Jul 2021 - Jul 2022

• Monitored and managed digital campaigns and provided recommendations based on performance;• Created lead acquisition strategies in the upholstery niche (furniture stores and architects), adding them to the email content marketing• Collaborating in the development of the marketing plan of the company;• Development and implementation of the inside sales team.

Marketing Manager

• Jun 2020 - Jul 2021

• Generate reports Excel to conduct trend analysis for social media content, identifying niche to optimize organic reach; • Collaborated with the sales manager including marketing lead to growth in sales by direct messages and calls originated in social media; • Developed and analyzed commercial KPIs. • Generate reports Excel to conduct trend analysis for social media content, identifying niche to optimize organic reach; • Collaborated with the sales manager including marketing lead to growth in sales by direct messages and calls originated in social media; • Developed and analyzed commercial KPIs.

Internship

• Jan 2019 - Mar 2019

Estagiário de verão

• Jan 2018 - Feb 2018