Head of Growth

• Jul 2023 - Present

Growth Manager

• Nov 2021 - Jul 2023

Achievement: 4 times growth for an important Brazilian HR Tech Structured a team responsible for the whole company’ demand generation & ABM including Marketing, SDRs, Content, Media, Data and Product. Responsible for Unit Economics, Marketing CAC, Sales Forecast and P&L along with the Finance and Sales Team. Developed and executed B2B marketing strategies for a portfolio of products, including the development of go-to-market programs to reach new customers. Worked cross-functionally with sales, marketing, product, engineering, design to create and execute on growth projects. Provided analytical support for business decisions related to lead generation/conversion rates by channel and product line performance by market segment including marketing and sales operation metrics. Show less

Growth Marketing Coordinator

• Aug 2019 - Nov 2021

Achieved 20 times growth for the biggest and most important Brazilian Prop Tech UnicornDrived the strategy and operative management of channels like paid search, social ads, display and app campaignsManaged, set up, executed and analyzed a portfolio of paid media campaigns with the goal of driving cost-effective, high quality conversions while managing to a 7 figures monthly budget and CAC constraintsStructured performance marketing OKRs and top-of-funnel metrics aligned with the company goalsReported channel performance weekly to marketing and executive team.Influenced with Marketing, Product, Tech and Operations for troubleshooting and optimize traffic and low funnel conversions. Show less

Growth & Performance Marketing Analyst

• Jan 2017 - Jul 2019

Internship

• Sep 2014 - Feb 2016

Founder

• Oct 2014 - Jan 2016

Coach

• Jul 2011 - Dec 2014

 Mathematics and Physics: Assisting secondary students on their personal and academic development.  Mathematics and Physics: Assisting secondary students on their personal and academic development.