Experience

Agita Marketing Criativo

• Brazil
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • May 2021 - Present



Self - Employed (Special Projects)

• Marketing Consultant

  • Nov 2010 - Apr 2021

  Full integration of the company and its markets through the use of all tools offered by marketing and with a full view of the potential available on the market opportunities. Full integration of the company and its markets through the use of all tools offered by marketing and with a full view of the potential available on the market opportunities.



Universidade Anhembi Morumbi

• Brazil
• Higher Education
• 700 & Above Employee

• Professor

  • Jan 2017 - Jul 2018

  I was professor of the following subjects for 3 years "Marketing Management", "Branding", "Services Marketing", "Retail Management", "Creativity and Inovation", "Business Plan". Then I returned to the institution to teach "Photography". I was professor of the following subjects for 3 years "Marketing Management", "Branding", "Services Marketing", "Retail Management", "Creativity and Inovation", "Business Plan". Then I returned to the institution to teach "Photography".



Senac

• Brazil
• Higher Education
• 700 & Above Employee

• Professor

  • Feb 2015 - Dec 2017

  Profesor of the following subjects: "Market Management", "Customer Relationship Management" and "Trade Marketing". Profesor of the following subjects: "Market Management", "Customer Relationship Management" and "Trade Marketing".



FTI Consulting

• United States
• Business Consulting and Services
• 700 & Above Employee

• Marketing Manager Brasil

  • Mar 2013 - Nov 2013

  . Responsible for strategic planning: decisions about positioning, differentiation models, research and analysis of the target audience and branding. . Development of tactical actions. Management of suppliers to work in: planning and execution of corporate events, visual identity, newsletters, presentation material, among others. . Responsible for strategic planning: decisions about positioning, differentiation models, research and analysis of the target audience and branding. . Development of tactical actions. Management of suppliers to work in: planning and execution of corporate events, visual identity, newsletters, presentation material, among others.



Visual Presence

• Advertising Services
• 1 - 100 Employee

• New Business Planner

  • Sep 2009 - Nov 2010

  Decisions of sales promotion, personal sales, activities at the POS, direct marketing, e-marketing. Planning and execution of corporate events and use of Merchandising as a strong tool to increase sales. Decisions of sales promotion, personal sales, activities at the POS, direct marketing, e-marketing. Planning and execution of corporate events and use of Merchandising as a strong tool to increase sales.



Cartão BRB

• Brasília Area, Brazil

• Marketing / Product Consultant

  • Aug 2007 - Aug 2008

  • Coordinate different elements of the marketing mix to insure that all marketing activities collectively forge a coherent strategy • Responsible for the new modeling and strategic planning of Private Label segment. • Responsible for deciding the best tools to be used in promotional campaigns and events. • Coordinate different elements of the marketing mix to insure that all marketing activities collectively forge a coherent strategy • Responsible for the new modeling and strategic planning of Private Label segment. • Responsible for deciding the best tools to be used in promotional campaigns and events.



Fenae Corretora

• Brasília Area, Brazil

• Communication Manager

  • Feb 2006 - Jul 2007

  • Planning and execution of company communication plans, promocional actions and sale incentive campaigns. • Development of commercial and institutional advertising campaigns. • Interface between all advertising agencies, promotion, PR, design and media and trading with suppliers. • Press advisor work, sending information to the target through internal and external newspapers, newsletters, etc. • Planning and execution of company communication plans, promocional actions and sale incentive campaigns. • Development of commercial and institutional advertising campaigns. • Interface between all advertising agencies, promotion, PR, design and media and trading with suppliers. • Press advisor work, sending information to the target through internal and external newspapers, newsletters, etc.



Embratel

• Brazil
• Telecommunications
• 700 & Above Employee

• Marketing Focal Point

  • May 2003 - Feb 2006

  • Expertise with customer relationship management. • Planning and execution of company communication plans, promocional actions and sale incentive campaigns. • Development of commercial and institutional advertising campaigns. • Expertise with customer relationship management. • Planning and execution of company communication plans, promocional actions and sale incentive campaigns. • Development of commercial and institutional advertising campaigns.



Forbes

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Product Manager

  • Sep 2001 - May 2003

  • Specialist in strategical management, value construction and branding focusing the increase of ` share of mind ' and increase the participation of the company in the market target. • Experience in Product Management (decisions of physical attributes, image, brand and packing) and Promotion Management (decisions of advertising, PR, personal selling, POS activities, direct marketing and e-marketing). • Specialist in strategical management, value construction and branding focusing the increase of ` share of mind ' and increase the participation of the company in the market target. • Experience in Product Management (decisions of physical attributes, image, brand and packing) and Promotion Management (decisions of advertising, PR, personal selling, POS activities, direct marketing and e-marketing).



Jornal O Globo

• Rio de Janeiro Area, Brazil

• Account Manager

  • Oct 1998 - Jul 2001

  • Corporative Customer Selling Management • Corporative Customer Selling Management



Teledata

• Rio de Janeiro Area, Brazil

• Marketing Department Coordinator

  • Jan 1996 - Jun 1998

  • Development of commercial and institutional advertising campaigns. • Interface between all advertising agencies, promotion, PR, design and media and trading with suppliers. • Press advisor work, sending information to the target through internal and external newspapers, newsletters, etc. • Experience in endomarketing, coordinating efforts with others towards a common goal. • Development of commercial and institutional advertising campaigns. • Interface between all advertising agencies, promotion, PR, design and media and trading with suppliers. • Press advisor work, sending information to the target through internal and external newspapers, newsletters, etc. • Experience in endomarketing, coordinating efforts with others towards a common goal.