Founder & Chief Creative

• Sep 2020 - Present

DARK KITCHEN CREATIVES IS AN ADVERTISING COMPANY WORKING WITH CREATIVITY, STRATEGY, DATA AND INNOVATION• Creation, communication and implementation of the vision, mission and the general direction of the company;• Management of the development and implementation of the company's strategy;• Control of the complete operation of the company, including the design of the organization in a way that facilitates and supports operations;• Participation in events and associations related to the market;• Evaluation of the success of the organization in achieving its goals;• Creative and strategic direction for positioning brands, campaigns, projects.• Creative Direction for integrated and digital strategies for brands/campaigns;• Planning strategies to amplify the reach of actions, improving user experience and conversion into sales;• Conducting market research to detect consumer needs and develop projects to meet them;• Planning and creation to increase the reach and improve brand image;• Study of consumer behavior, relating consumer needs and making changes in order to satisfy them;• Direction of advertising campaigns;• Creation of campaigns and advertising pieces;• Preparation of advertising and multichannel advertising projects;• Competition research and analysis;• Creation and scheduling of development plans for all fronts fronts of our portfolio observing the market opportunities.• Connection with other companies, specialists and professionals to develop best solutions and deliverables to the clients and their challenges;• Developing teams, engaging people, inspiring growth Show less

Co-Founder & Creative

• Sep 2020 - Present

Co-President & Chief Creative Officer

• Jan 2019 - Aug 2020

Co-President & CCO. From the merger between DM9DDB and Sunset - both DDB agencies - we created the new creative powerhouse and data-driven agency SunsetDDB. • General co-management of the agency; • General creative direction of the company, projects and campaigns of all customers; • Hiring and formation of the company's executive board; • Training and management of teams: creative, content, social media and integrated production, especially area leaders; • Transformation of the work model and its deliveries agency-wide; • Redesign of concept and production team; • Analysis and development of customer demand and needs with a creative and strategic focus; • Management of major brands such as Johnson & Johnson, OLX, Vigor, Ambev, Samsung, Jeep, Reckitt Benckiser, Seara, Banco Itaú, Walmart, among others; • Projecting, structuring and improving the customer experience across all touchpoints; • Evaluating metrics to achieve better results; • Developing relationships with business partners, financial institutions, external advisors and internal team; • Assistance to employees, providing constant training; • Alignment of customer expectations with business processes; • Problem management to improve processes; • Encouraging the team to deliver the best customer experiences; • Creation of work plan to ensure internal and external control of the company; • Assessment of impacts and probabilities in the management process, seeking to increase the effectiveness and internal security procedure; • Drawing of requirements, definition of scope and evaluating business processes; • Commercial, image and communication management. Show less

Chief Creative Officer

• Jan 2014 - Dec 2018

• General creative direction of the company, projects and campaigns for all clients; • Participation in the executive board of the company for decision-making; • Training and management of teams: creative, content, social media and integrated production, especially area leaders; • Transformation of the work model and its deliveries agency-wide; • Redesign of concept and production team; • Transformation and integration of creative teams / Social Media / Content for high performance delivery; • Evaluating metrics to achieve better results; • Assistance to employees, providing constant training; • Creation of work plan to ensure internal and external control of the company; • Problem management to improve processes; • Analysis and development of customer demand and needs; • Encouraging the team to deliver the best customer experiences; • Assessment of impacts and probabilities in the management process, seeking to increase the effectiveness and internal security procedure; • General direction of advertising campaigns; • Monitoring and execution of new projects; • Participation in strategic decisions of the company and customers; • People and team management; • Development and monitoring of the pipeline of projects that support the growth of the company; • Preparation of presentations and reports to support decision-making. Show less

Executive Creative Director

• Jan 2012 - Dec 2013

• Formation of new creative teams and their directors; • Integration of creative teams "on and off line"; • Direction of creative teams in the development of concepts, visual communication projects and design of customized materials for online and offline brand dissemination; • Conducting briefing meetings with clients; • Participation in the creative process of campaigns; • Managing teams and of creation routines; • Assistance in the development of pieces; • Monitoring of meetings with managers; • Tracking brainstorms; • Team guidance; • Review of final projects and presentation to clients; • Creation of visual identities, printed pieces, layouts for video and online pieces, ads, flyers, folders, catalogs, invitation, save the date, e-marketing, storyboard); • Definition of campaign strategy, idealization of actions for social media, text and arts production; • Management of national and international campaigns with clients, partners and traders. Show less

Group Creative Director

• Apr 2008 - Dec 2011

• Creative direction of the works for the clients of the group I managed; • Management of major brands for my group of clients such as: Banco Itaú, Guaraná Antarctica, Honda Motos, Sadia (BRF Foods), MASP (Art Museum of São Paulo); • Conducting briefing meetings with clients; • Management of advertising campaigns; • Direction and development of advertising pieces; • Monitoring of meetings with managers; • Participation in brainstorms; • Review of final projects and presentation to clients; • Definition of campaign strategy, idealization of actions for social media, text and arts production; • Creation of visual identities, printed pieces, layouts for video and online pieces. Show less

Creative Vice President

• Apr 2007 - Apr 2008

• General creative direction of works for clients of the agency;• Participation in the executive board of the company for decision-making;• Responsible for all agency clients such as CitiBank, Nestlé, P&G, Sanofi-Aventis, Mackenzie University, Sony Entertainment Television, AXN Channel;• Management of creative team;• Review of final projects and presentation to clients;• Definition of campaign strategy, idealization of actions for social media, text and arts production.

General Creative Director

• Jun 2006 - Apr 2007

• General creative direction of works for clients of the agency;• Conducting briefing meetings with clients;• Management of advertising campaigns;• Monitoring of meetings with managers;• Tracking brainstorms;• Definition of campaign strategy, idealization of actions for social media, text and arts production.

Sr Art Director

• Jul 2001 - May 2006

• Responsible for campaigns for large customers such as VW, Audi, O Boticário, Havaianas, Gol Airlines; • Creation of visual identities, printed pieces, layouts for video and online pieces, ads, flyers, folders, catalogs, invitation, save the date, e-marketing, storyboard); • Definition of campaign strategy, idealization of actions for social media, text and arts production; • Design of layouts and creative arts; • Direction of the production of the final art. • Responsible for campaigns for large customers such as VW, Audi, O Boticário, Havaianas, Gol Airlines; • Creation of visual identities, printed pieces, layouts for video and online pieces, ads, flyers, folders, catalogs, invitation, save the date, e-marketing, storyboard); • Definition of campaign strategy, idealization of actions for social media, text and arts production; • Design of layouts and creative arts; • Direction of the production of the final art.

Sr Art Director

• Jul 2000 - Jul 2001

• Creation of advertising campaigns, visual identities, printed pieces, layouts for video and online pieces, ads, flyers, folders, catalogs, invitation, save the date, e-marketing, storyboard); • Definition of campaign strategy, its concept and visual art; • Design of layouts and creative arts; • Direction of the production of the final art. • Creation of advertising campaigns, visual identities, printed pieces, layouts for video and online pieces, ads, flyers, folders, catalogs, invitation, save the date, e-marketing, storyboard); • Definition of campaign strategy, its concept and visual art; • Design of layouts and creative arts; • Direction of the production of the final art.

Sr Art Director (ACD from Jan to Jun 2000)

• May 1997 - Jun 2000

Awarded in 2000, along with his copywriting partner, the 1st Gold Lion of the advertising market of Rio de Janeiro. • Responsible for campaigns for large customers such as Rio Sul Mall, Embratel, Brascan, GM and others; • Coordination of campaigns; • Participation in the creative process of campaigns; • Managing teams and of creation routines; • Assistance in the development of pieces; • Monitoring of meetings with managers; • Creation of visual identities, printed pieces, layouts for video and online pieces (ads, flyers, folders, catalogs, invitation, storyboard); • Follow-up of brainstorms. Show less

Art Director

• Nov 1993 - Jun 1997

• Coordination of campaigns; • Participation in the creative process of campaigns; • Assistance in the development of pieces; • Monitoring of meetings with managers; • Creation of visual identities, printed pieces, layouts for video and online pieces (ads, flyers, folders, catalogs, invitation, storyboard); • Follow-up of brainstorms. • Coordination of campaigns; • Participation in the creative process of campaigns; • Assistance in the development of pieces; • Monitoring of meetings with managers; • Creation of visual identities, printed pieces, layouts for video and online pieces (ads, flyers, folders, catalogs, invitation, storyboard); • Follow-up of brainstorms.