Experience

GoJiraf

• Argentina
• Retail
• 1 - 100 Employee

• Analytics and Strategy Manager Lead

  • Jun 2020 - Present

  GoJiraf has pivoted to become the go-to Live Shopping mobile platform selling solution focused in retail – mostly fashion and beauty.As one of the founding members of the platform I have a vast knowledge of GoJiraf's culture. My tasks now are: - to identify potential new businesses and conduct a thorough market research / benchmarking.- to analyze data and customer journey metrics to suggest and provide data-driven decisions. (Google DataStudio / Analytics / Firebase + mongoDB query building)- to plan strategies with stakeholders, C-level executives and managers to help them achive business goals. (Google Optimize, Google Tag Manager as go-to tools)- to create and execute marketing budgets, defining KPIs and controlling ROIs. (MailChimp, Facebook Business Manager, Google Ads) Show less

• Product Owner

  • Oct 2018 - Jun 2020

  GoJiraf is a pull-video upon request geolocated mobile platform focused on a myriad of verticals: streaming shopping, tourism, broadcasting media, among others.As a Product Owner I am:- Accountable for translating business to tech needs.- Develop personas, user profiles and use cases.- Responsible of storyboards, UI and UX.- Control User Story Acceptances from scratch to release with the tech team.



Colegio de la Sierra

• Argentina
• Primary and Secondary Education
• 1 - 100 Employee

• New Technologies Coordinator

  • Mar 2021 - Present

  I am in charge of New Technologies department. My duties: - Developing pedagogical strategies and planning courses altogether with teachers and professors in all school areas. - Creating new technologies and work methodologies workshops and training courses for teachers. - Strenghtening institutional ties with the community, companies and other educational institutions. I am in charge of New Technologies department. My duties: - Developing pedagogical strategies and planning courses altogether with teachers and professors in all school areas. - Creating new technologies and work methodologies workshops and training courses for teachers. - Strenghtening institutional ties with the community, companies and other educational institutions.



Fyrastudio

• Argentina
• IT Services and IT Consulting
• 1 - 100 Employee

• Co-founder / Managing Director

  • Jul 2007 - Oct 2019

  Global strategy with focus on USA-LATAM markets for digital project management. User Experience and User Interface specialist. Main tasks: – Business development and project management with Tier 1 companies (AT&T, AB-InBev, Guess! Accenture, Quilmes, First Data, among others). – R&D and applied innovation to web, mobile and IoT product development. - User Experience and User Interface expertise. Global strategy with focus on USA-LATAM markets for digital project management. User Experience and User Interface specialist. Main tasks: – Business development and project management with Tier 1 companies (AT&T, AB-InBev, Guess! Accenture, Quilmes, First Data, among others). – R&D and applied innovation to web, mobile and IoT product development. - User Experience and User Interface expertise.



gondolear

• Argentina
• Retail

• CMO & User Acquisition Manager

  • Sep 2016 - Feb 2019

  Accountable of user acquisition for a mobile e-commerce platform that offers access to all online supermarket catalogues in Argentina. I execute the following tasks: – Budget planning for online/offline campaigns execution. – Creativity and campaign production. – Ad targeting. – Execution tracking. – Marketing reporting and analysis. Accountable of user acquisition for a mobile e-commerce platform that offers access to all online supermarket catalogues in Argentina. I execute the following tasks: – Budget planning for online/offline campaigns execution. – Creativity and campaign production. – Ad targeting. – Execution tracking. – Marketing reporting and analysis.



Tenaris

• United States
• Oil and Gas
• 700 & Above Employee

• Product Manager, Digital and Interactive

  • Aug 2003 - May 2007

  Product Manager primarily focused on building digital and interactive projects for booths, trade shows and web. A day in the life included: – Creating storyboards and scripts upon request working with peers in different company roles. – Managing teams involving software development and audiovisual crews. - Building projects with several editing and scripting tools (Final Cut Pro, Motion, DVD Studio Pro, Compressor, Cinema Tools, After Effects, Premiere, Flash, Director). – R&D and Project Innovation for content distribution: web players, digital signage, live streaming. – Vendor management for audiovisual projects execution. Show less