Guido Spada

Web Analytics Consultant at Madcrumbs
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Professional working proficiency
Skills

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Bio

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Credentials

  • Google Analytics Individual Qualification
    Google
    Apr, 2014
    - Nov, 2024

Experience

  • Madcrumbs
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Web Analytics Consultant
      • Jan 2023 - Present

  • The Newco
    • Italy
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Web Analytics Consultant
      • Feb 2022 - Present

  • Mapp
    • United Kingdom
    • Software Development
    • 200 - 300 Employee
    • Strategic data consultant
      • Apr 2021 - Jan 2022

  • ePRICE
    • Italy
    • Retail
    • 1 - 100 Employee
    • Digital marketing analyst
      • Apr 2019 - Apr 2021

  • CHILI
    • Italy
    • Entertainment Providers
    • 1 - 100 Employee
    • Digital Analyst
      • Jul 2018 - Apr 2019

      Working on analysis across different departments, with special consideration on insights drivers of strategies for conversion rate and digital content exposure optimizations. Google analytics expert, definition of work processes and best practices in order to guarantee data quality and continuous improvements of web analytics setup. Working on analysis across different departments, with special consideration on insights drivers of strategies for conversion rate and digital content exposure optimizations. Google analytics expert, definition of work processes and best practices in order to guarantee data quality and continuous improvements of web analytics setup.

  • YOOX NET-A-PORTER
    • United Kingdom
    • Technology, Information and Internet
    • 700 & Above Employee
    • Digital Analyst
      • Dec 2015 - Jun 2018

      Quantitative and qualitative analysis which illustrates a full picture of the performance across digital activities. Working closely with digital marketing and e-commerce departments, providing reporting, insights and recommendations in order to drive optimization efforts and produce improvements. Design and development analytics strategies for app and web properties being accountable for ensuring that all key data is correctly collected. Quantitative and qualitative analysis which illustrates a full picture of the performance across digital activities. Working closely with digital marketing and e-commerce departments, providing reporting, insights and recommendations in order to drive optimization efforts and produce improvements. Design and development analytics strategies for app and web properties being accountable for ensuring that all key data is correctly collected.

  • Mind Agency S.r.l.
    • Milano, Italia
    • Web Analyst
      • Oct 2013 - Nov 2015

      Responsible for the effective implementation of Omniture, including business requirements and validation. Deliver training, creating awareness of the benefits of Omniture, and support its use as part of customer research and analysis, or performance and user experience measurement. Responsible for the effective implementation of Omniture, including business requirements and validation. Deliver training, creating awareness of the benefits of Omniture, and support its use as part of customer research and analysis, or performance and user experience measurement.

  • Print! GRI GmbH
    • Germany
    • Printing Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jul 2012 - Sep 2013

      Manage SEO, SEM Manage SEO, SEM

Education

  • Università degli Studi di Milano
    Bachelor's degree, Scienze umanistiche per la comunicazione
    2007 - 2011
  • Liceo Scientifico P.Frisi
    Diploma di maturità scientifica
    2002 - 2007

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