Guil Anechine
Category Manager: Fragrances, Wellness & Fitness, Grocery & Personal Care at Brands.co.nz- Claim this Profile
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English Full professional proficiency
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Portuguese Native or bilingual proficiency
Topline Score
Bio
Experience
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Brands.co.nz
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New Zealand
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Manufacturing
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1 - 100 Employee
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Category Manager: Fragrances, Wellness & Fitness, Grocery & Personal Care
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Jan 2021 - Present
MAIN RESPONSIBILITIES:•Plan and implement long-term development strategies for product categories including competitors analysis;•Effectively planned and managed inventory to maximize the profitability of the company;•Balanced projected customer demand with inventory flow, forecasts, and actual sales;•Lead and coordinate the team to ensure sales target;•Overseeing the planning and implementation of the merchandising strategies, including the execution of the promotional plan;•Building relationships with suppliers including improving terms & conditions of trade, availability of continuity lines while also improving on Stock Turn and GMROI.ACHIEVEMENTS:•Achieved portfolio expansion of 5 categories within e-commerce retail channel by developing and executing strategic product plan in APR/2021.
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Liquor King
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New Zealand
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Retail
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1 - 100 Employee
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Retail Sales Manager & Duty
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Oct 2019 - Dec 2020
MAIN RESPONSIBILITIES:•Provide excellent customer service in B2B and B2C customers, customer engagement, and salesmanship including sales results;•Responsible for merchandising, warehouse, stock levels control, and stocktaking; •Assist buying process including suggestions of new beverages items for the assortment, aligned with inventory stock levels; and sales trends.ACHIEVEMENTS:•Suppress 2020 yearly targets achieving sales bonus in SEP/2020;•Nearly a 1 million dollar increase sales between F18 and F20 in SEP/2020.
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Nike
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India
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Online Audio and Video Media
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1 - 100 Employee
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Business Planner Coordinator
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Dec 2016 - Aug 2017
MAIN RESPONSIBILITIES:•Responsible for ensuring planning sales and inventory forecast accuracy in short, medium and long-term business planning for products in Nike Stores;•Lead meetings and showroom presentations with partners/customers to align sell in, sell out, inventory, stock planning and merchandising in product level, providing best solutions and customer service.ACHIEVEMENTS:•Successfully met goals of supporting sales game plan within the deadlines by developing business plans for each season in FEB/2017;•Lead process improvement and decision making of the management team through the development of consistent reports in MAY/2017.
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Production Coordinator
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Jan 2013 - Dec 2016
MAIN RESPONSIBILITIES:•Lead and coordinate the manufacturing team to ensure on-time production process target;•Responsible for the production and material planning, control and coordination for the end to end of 3 local factories, with proactive leadership and relationship;•Key user in the implementation of the SAP Planning Transformation project;•Communicating and adequately involved other teams, meeting the delivery target of 1.8M with an OTP target of 95%.ACHIEVEMENTS: •Successfully supported Manufacturing Index (KPIs) and QBR on Apparel suppliers in Brazil in APR/2016;•Successfully supported the manufacturing side of cooperative events such as WC14 with a GPM of 60% and OTP of 95% for 4.5 Million units in JUN/2014;•Successfully supported the needs of NIKE to ensure the Supply Planning process through the coordination of the factories capacities and controlling supply chain constraints in JAN/2014.
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Purchasing Coordinator
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Jun 2011 - Jan 2013
MAIN RESPONSIBILITIES:•Planning, creation and execution of purchases and the purchase plan of sporting goods, by season, in line with the assortment plan and categories guidelines; •Ensure purchase execution aligned with inventory management.ACHIEVEMENTS: •Coordinated purchasing apparel business of US$20M delivering 0.5M units across category products including Football and Running in JUN/2012.
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Komatsu do Brasil Ltda
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Machinery Manufacturing
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300 - 400 Employee
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Buyer
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Apr 2008 - May 2011
MAIN RESPONSIBILITIES:•Responsible for purchase orders, planning, and execution of parts for construction and mining machines as well as analysis of market demand;•Procurement of new suppliers and improvements of existing ones;•Follow up and negotiate with local and foreign suppliers.ACHIEVEMENTS:•The Key user of testing SAP implementation (Purchasing Orders) in MAY/2010. MAIN RESPONSIBILITIES:•Responsible for purchase orders, planning, and execution of parts for construction and mining machines as well as analysis of market demand;•Procurement of new suppliers and improvements of existing ones;•Follow up and negotiate with local and foreign suppliers.ACHIEVEMENTS:•The Key user of testing SAP implementation (Purchasing Orders) in MAY/2010.
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Rockwell Automation
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United States
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Automation Machinery Manufacturing
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700 & Above Employee
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Contracts Administrator
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Jul 2007 - Mar 2008
MAIN RESPONSIBILITIES:• Preparation and planning of billing reports, budgets, orders and billing forecasts of the factory;• Receipt and pre-analysis of customer purchase orders, identifying differences about proposals and reference documents;• Follow up and interaction with customers and sellers, regarding purchase orders, deadlines for commercial proposals and technical proposals.ACHIEVEMENTS:•Integral member that assisted in processing 100% of work orders by the end of each quarter in JAN/2008.
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Elite Investimentos
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Brazil
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Capital Markets
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1 - 100 Employee
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Stock Market Analyst
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Nov 2006 - Jun 2007
MAIN RESPONSIBILITIES:• Preparation and planning of stock market studies, application maps and financial market information for clients and independent agents;• Elaboration of market reports, economic research and methodology to evaluate shares and companies;• Monitor and prepare management analysis reports and interpretation of financial market graphs.ACHIEVEMENTS:•Establish and maintain relationships with customers and provide assistance and resolution for problems clients encountered in JAN/2007.
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Atento
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Spain
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Senior Telecommunications Technician
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May 2003 - Oct 2006
MAIN RESPONSIBILITIES:•Blended customer service and back-office call centre agent related to internet/optical fibre service provider;•Analysis and monitoring of circuits with a higher incidence of calls, follow-up and interaction with customers, analyzing cause, consequence and adopting the best solution for new negative events;ACHIEVEMENTS:•One of the ten best attendants among five hundred in the campaign"Viver para valer" in OCT/2004. MAIN RESPONSIBILITIES:•Blended customer service and back-office call centre agent related to internet/optical fibre service provider;•Analysis and monitoring of circuits with a higher incidence of calls, follow-up and interaction with customers, analyzing cause, consequence and adopting the best solution for new negative events;ACHIEVEMENTS:•One of the ten best attendants among five hundred in the campaign"Viver para valer" in OCT/2004.
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Education
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Eastern Institute of Technology
Graduate Diploma Level 7, Business & Marketing -
FEI - Faculdade de Engenharia Industrial
Bachelor in Business Administration, Business -
Faculdade de Tecnologia de São Paulo
Technologist Degree in Eletronics, Engineering -
ETEC - Escola Técnica Estadual de São Paulo
Technician Degree in Telecommunications, Telecommunications