Experience

AdCellerant

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • Apr 2020 - Present



iVelocity Marketing

• Senior Marketing Manager

  • Jan 2018 - Apr 2020

  Manages iVelocity's team of Marketing Managers.Lead team meetings, provide on-boarding/ training for all new Marketing Managers and team members, maintain a successful client portfolio while setting an example for the team on how to address difficult situations, handle stressful situations while remaining calm and professional. Motivate digital marketing team to achieve goals, supervising the department and providing guidance, and feedback to help them succeed. Maintain a goal of under 10% of clients in red as a whole for the agency.Continues to manage 30+ client's digital marketing portfolios, including developing each client's web presence & Facebook accounts, developing lead funnels, split testing ad content & audiences, building client avatars, and building & managing weekly Facebook ads and ad spend.Manages $80k per month in total client ad spend for 30+ clients. Manages client accounts from building and maintaining portfolios to delivering consistent client communication including training front staff to help close lead sales, training & supporting client's to run weekly seminars, collecting and analyzing lead & ROI data each month to monitor progress, and meeting with each client on a bi-weekly basis to discuss their customized ad plan and any support they may need to help close leads.Maintains highest client retention & satisfaction with majority of clients seeing 30-50 new, high quality leads per month. Clients, on average, generate $40k to $65k per month directly from my services.

• Digital Marketing Specialist

  • Sep 2016 - Apr 2020

  Develop, execute, and monitor marketing campaigns for 30+ clients based on their needs, and manage their budget appropriately to maintain consistent weekly lead statistics.Managed $80k per month in total client ad spend.Maintain the health of the client portfolio. Use available resources to optimize the healthof each client’s ad account by responding to all available campaign data and integratingnew tools and strategies on an ongoing basis.Maintained highest client retention & satisfaction with majority of clients seeing 30-50 new, high quality leads per month. Clients, on average, generate $40k to $65k per month in revenue from Gui's services. Maintain clear communication with the client to actively assist in achieving their marketinggoals as well as with the client’s key front office team member(s) and support them in employing the iVelocity Lead Framework to maximize the results of our marketing effort. Communication includes training front staff to help close lead sales, training & supporting client's to run weekly seminars, and meeting with each client on a bi-weekly basis to discuss their customized ad plan and any support they may need to help close leads.Provide accurate and timely reporting of quantitative and qualitative client account information including collecting and analyzing lead & ROI data each month to monitor progress.Develop a working knowledge of trends and tools in digital marketing and integrate themwhen helpful.



NEON Global Research

• Director of Business Development

  • Dec 2014 - Aug 2016