Experience

HarperCollins Italia
• Italy
• Book and Periodical Publishing
• 1 - 100 Employee
• Social Media Manager & Strategist - HarperCollins Italia

  • Apr 2018 - Present


Mondadori Group

• Book and Periodical Publishing
• 700 & Above Employee

• Author & Content Strategist and Consultant - Management & Marketing Consultant

  • Jul 2010 - Present

  Content Management. Planning and development of co-marketing and partnership actions on web products, ads and services in cooperation with third parties.Supervision of communications and advertising on specific digital projects. Trademark and branding related content development and management. Also consulting on operational, organisational and management issues, and marketing strategies to address new markets and opportunities. Support on performance management processes and internal relations. Show less

• Giornalista e Autore

  • May 2010 - Present

  Journalist, Author, Consulting editor.



Condé Nast Italia

• Italy
• Book and Periodical Publishing
• 200 - 300 Employee

• Web Content & Channel Manager @Style.it - Vanity Fair Blog: http://ledonnediguy.vanityfair.it/

  • May 2011 - Dec 2017

  Responsabile canali Sex e Libri @ Style.it Key contributor and author Le Donne di Guy: http://ledonnediguy.vanityfair.it/ PdC: http://www.style.it/sex/la-posta-del-cuore.aspx Responsabile canali Sex e Libri @ Style.it Key contributor and author Le Donne di Guy: http://ledonnediguy.vanityfair.it/ PdC: http://www.style.it/sex/la-posta-del-cuore.aspx



Scuola Nazionale Trasporti

• Project Manager

  • May 2010 - May 2011

  Consultant on business development processes to address new markets and opportunities. PR and advertising planning and implementation. Consultant on business development processes to address new markets and opportunities. PR and advertising planning and implementation.



Sailing Channel S.p.A.

• Italy
• Movies, Videos, and Sound

• Special Marketing & Licensing Manager

  • Jan 2004 - Dec 2008

  - Sviluppo reti di vendita/distribuzione e strategie di marketing per la distribuzione diretta/indiretta internazionale. Gestione comunicazione strategic-marketing e pubblicitaria: produzione contenuti e piani di comunicazione. Ideazione artwork per pubblicità. Relazioni esterne. - Analisi evoluzione del mercato media digitali e dei risultati vendita/budget. Ideazione nuove linee prodotto. - DTV: Supervisione Area Marketing con riporto diretto al Direttore Responsabile. Ottimizzazioni offerte commerciali all’interno dei palinsesti. Ideazione nuovi contenitori e contenuti. Sviluppo e gestione delle iniziative di co-marketing e delle partnership commerciali internazionali con third parties. Supervisione area comunicazione web. - Gestione aspetti legali sui contratti di distribuzione, contrattistica e gestione controversie sui diritti. Gestione negoziazione dei diritti d’autore. -- Strategic Marketing Management. Joint planning of product marketing and advertising strategies also conjuction with EU partners. Performance tracking, market analysis. Production and contracts supervision on DTV contents. International Public Relations. Marketing/Sales key achievements: - Management of Project Teams with specific goals and budget - Planning and implementation of communication/advertising strategies - Management of marketing projects in cooperation with EU partners - Creation of marketing plans and strategies to support campaigns and sales activities - Development of new business opportunities with existing clients - Creation and development of Below the Line and web contents - Legal negotiation (copyrights and distribution deals) Show less



Warner Music Group

• Musicians

• Marketing Manager & Licensing Controller

  • Jan 1994 - Dec 1999

  - Definizione, controllo e coordinamento dello special marketing per la distribuzione Italia. Pianificazione special marketing/budgeting con i partner Europa. Sviluppo campagne e linee prodotti. Comunicazione marketing e di supporto strategico alle vendite, pubblicità e promozione. - Definizione e supervisione progetti giornalistici ed editoriali musicali in collaborazione con Edizioni la Repubblica, RCS/Fabbri, De Agostini e “Panorama”. Relazioni Esterne. - Contrattistica, gestione aspetti legali e controversie sui diritti. --------- Special Marketing planning and distribution supervision. Sales force support and campaign planning & development. Key innovative consumer and business market segmentations. Planning and development of advertising, promotion and sponsoring activities. Joint planning of product marketing strategies for the European markets, in conjuction with foreign partners. New commercial sinergies and strategies planning and development. 3rd-Party special licensing projects management and supervision. Evaluation and development of production resources. Licensing legal management. Show less