GUERDER Franz

Sales Manager at RACINE SAP
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Greater Lyon Area, FR
Languages
  • French Native or bilingual proficiency
  • English Professional working proficiency
  • Polish -
  • German -

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • France
    • Farming
    • 1 - 100 Employee
    • Sales Manager
      • Jan 2023 - Present

      For the leader in the distribution of the wine sector and green spaces in Provence, to manage, to lead and to coordinate the sales team. Give the best of myself for expert technicians whose only credo is customer service. For the leader in the distribution of the wine sector and green spaces in Provence, to manage, to lead and to coordinate the sales team. Give the best of myself for expert technicians whose only credo is customer service.

    • France
    • Beverage Manufacturing
    • 100 - 200 Employee
    • Product Manager
      • Sep 2014 - Jan 2023

      To define, update and lead the national strategy to consolidate and develop market shares To build ranges by emphasizing differentiation and high profitability while taking into account the regional specificities of vineyards  to source products and suppliers, to negotiate purchase conditions, to contract, to define commercial and tariff policies, to manage range  for the "fertilization" market (€ 12 million), developing own brands for profitability gain and less dependence on historical suppliers  for the "trellis" market (€ 9 million), securing supplies of acacia and steel poles and tutors Show less

  • APPI
    • Lyon Area, France
    • Sales Engineer
      • Jan 2013 - Apr 2014

      In the start-up APPI, to develop markets for biocontrol (biological control) applied to animal health and to penetrate and to develop professional and individual segments - To establish a marketing and sales strategy adapted to targeted markets - To build a partnership with the most efficient and accessible distribution channels - To convince prospects of the value of an innovative and alternative method - To build a trusting relationship with distributors and customers - To provide customers training to use solutions, technical support to distributors Show less

    • Applied Research and Development Engineer
      • Nov 2002 - Dec 2012

      - Managing South-East Economic Observatory for Poultry target: 70 companies, 2 500 direct jobs, turnover: M€ 250 - budget: th€ 85 - Leading the Comité Economique Régional de la Volaille du Sud-Est target: 18 breeders’associations, 800 breeders from Rhône-Alpes and surrounding areas - budget: th€40 - Animating the Association des Producteurs d'Œufs du Sud-Est target: 280 breeders, 4 M laying hens in production, 1 billion produced eggs/year - budget: th€ 40 - Managing South-East Economic Observatory for Poultry target: 70 companies, 2 500 direct jobs, turnover: M€ 250 - budget: th€ 85 - Leading the Comité Economique Régional de la Volaille du Sud-Est target: 18 breeders’associations, 800 breeders from Rhône-Alpes and surrounding areas - budget: th€40 - Animating the Association des Producteurs d'Œufs du Sud-Est target: 280 breeders, 4 M laying hens in production, 1 billion produced eggs/year - budget: th€ 40

  • BIOTOP
    • Livron sur Drôme
    • Marketing Manager Assistant
      • Apr 2011 - Sep 2011

      BIOTOP is a start-up specialised in biological crop protection and an IN VIVO Group'€™s subsidiary. BIOTOP wants to conquer a new business market, the green spaces market. In that six months long mission, as required, I managed to : - Identify key players of this market, - Conduct interviews with thirty of these players, to understand the organisation of market, customers'€™ expectations and needs, - Define a technical and behavioral segmentation, - Characterise the buying group, its members and their purchasing behavior, - Set up the B to B marketing strategy to conquer this market. Show less

  • ITAVI, economic division
    • Lyon Area, France
    • Development Engineer in Technico-Economic Management
      • May 1998 - Oct 2002

      Highlighted changes in different segments of the French market which is in competition with european and third countries → Establishing annual techno-economic references and production costs Participate in various studies and scientific research activities in France and abroad (Netherlands, Spain, Belgium, Poland and the United States of America) → Comparison of French, American and Brazilian production costs for live chicken and explanation of the differences between these costs Highlighted changes in different segments of the French market which is in competition with european and third countries → Establishing annual techno-economic references and production costs Participate in various studies and scientific research activities in France and abroad (Netherlands, Spain, Belgium, Poland and the United States of America) → Comparison of French, American and Brazilian production costs for live chicken and explanation of the differences between these costs

Education

  • EMLYON Business School
    specialized master, in Food Industry and Biotech Management
    2010 - 2011
  • ESITPA
    Engineer's Degree, animal production
    1990 - 1997

Community

You need to have a working account to view this content. Click here to join now