Guenther Trieb

Senior Board Advisor at Amsety
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Todd Stollberg

Guenther led the transformation of Sear's iconic brands like Craftsman, Kenmore and DieHard and for the first time ever took a brand outside of traditional Sear's outlets. Despite facing numerous challenges, Guenther persevered and set up new channels, an efficient and effective supply chain to support, successful and award-winning branding and marketing and, as a result, delivered external growth after many years of decline.

Todd Stollberg

Guenther Trieb is an exceptionally talented and unique individual who has a demonstrated record of transforming brands and businesses for success around the world. Guenther is smart, conceptual, strategic, competitive yet compassionate and has a high drive for achievement. Guenther is also an inspirational leader who clearly sets a stretching vision for success, energizes those around him to follow and enables them to achieve personal and business success. Guenther's enthusiasm for business and life is simply and powerfully contagious!

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Senior Board Advisor
      • Apr 2019 - Present

      The founders' mission is to improve the lives of people with liver conditions and provide nutritional solutions as well as superior guidance and information on this dramatically growing epidemic. Amsety is the first nutrition bar in the U.S. to support liver health. I have been appointed to provide strategic guidance on the business and advice to accelerate growth, expansion and new business opportunities for this new health nutrition brand. For more healthy & happy days! The founders' mission is to improve the lives of people with liver conditions and provide nutritional solutions as well as superior guidance and information on this dramatically growing epidemic. Amsety is the first nutrition bar in the U.S. to support liver health. I have been appointed to provide strategic guidance on the business and advice to accelerate growth, expansion and new business opportunities for this new health nutrition brand. For more healthy & happy days!

    • China
    • Manufacturing
    • 100 - 200 Employee
    • Non Executive Board Member
      • Dec 2012 - Sep 2019

      Chervon is a world leader in power tools, lawn & garden products and related industries. Advised them on the transformation from a private label manufacturer into a global brand builder with a focus on the U.S. Influenced the successful launch of "E-Go", a new brand of 56 V battery powered L&G products and guided the group to grow their branded products. Chervon is a world leader in power tools, lawn & garden products and related industries. Advised them on the transformation from a private label manufacturer into a global brand builder with a focus on the U.S. Influenced the successful launch of "E-Go", a new brand of 56 V battery powered L&G products and guided the group to grow their branded products.

    • France
    • Manufacturing
    • 200 - 300 Employee
    • Group Chief Executive Officer
      • Jan 2013 - Jan 2018

      Delsey is one of the world's leading luggage brands. A creator of contemporary and design luggage, it is present in over 110 countries and on 5 continents. With more than 6000 sales outlets it focuses on design and innovation. (Travel Smart!) Reported to Board of Directors with seat on the Board. Unified the leadership of the group, replacing three CEOs and delivered significantly accelerated growth across all regions. Diversified from Department Stores to other channels and aggressively leveraged e-Commerce via existing 3rd party platforms in the US, Asia and Europe. Drove innovation and delivered a stream of new products to better meet customer needs. Show less

    • Hong Kong
    • Wholesale Import and Export
    • 1 - 100 Employee
    • Senior Vice President and President, Brands
      • 2008 - 2011

      Transformed the business by building a new organization, designed to manage the iconic brands of Sears (Kenmore; Craftsman; DieHard). Delivered the first profitable share increase after 10 years of decline. Step changed innovation and expanded distribution into new channels outside of Sears. Transformed the business by building a new organization, designed to manage the iconic brands of Sears (Kenmore; Craftsman; DieHard). Delivered the first profitable share increase after 10 years of decline. Step changed innovation and expanded distribution into new channels outside of Sears.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Vice President & General Manager, Beauty Care, Europe
      • 2002 - 2008

      Full P&L for the Feminine Care Global Business Unit across 16 countries. Managed marketing, sales, finance, research and operations as well as local market operation teams (customer business development), including two innovation centers and three plants. Turned around a declining business into 4 years of record sales, record market shares and record profits and attained industry leading market shares and profit margins. Strategic and operational interventions included a broader product portfolio; improved customer development and aggressive productivity plans to cut cost. Show less

    • Vice President & General Manager, Greater China
      • 1997 - 2002

      Full P&L for Beauty & Baby Care, Food & Beverages across China, Hong Kong and Taiwan. Board member with Chinese partners and the Hutchinson Whampoa group. Built organizational structure, turned around existing and created new businesses in multiple categories.

    • General Manager, Pampers Europe
      • 1995 - 1997

      Direct responsibility for central Marketing and Finance, with additional accountability for R&D, Product Supply and in-country marketing and customer teams. Defended record shares vs competitive entry and restored profitability across 16 countries.

    • Managing Director, Femcare Europe
      • 1992 - 1995

      Created the "Always" brand in Europe. Responsible for product / marketing mix in rolling out the brand across 14 countries. (First Eurowide launch). Delivered market leadership in all countries.

    • Marketing Director
      • 1989 - 1992

      Launched the first P&G brands in Turkey.

    • Brand Manager
      • 1987 - 1989

      Launched "Pantene" (shampoo) as the lead market for Europe.

    • Brand Manager / Assistant Brand Manager
      • 1984 - 1987

      Brand management and Sales training in Austria and Germany.

Education

  • WU (Vienna University of Economics and Business)
    M. S., Economics and Business Management
    1979 - 1984
  • DePaul University
    M.B.A., International business
    1981 - 1982

Community

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