Guilherme Tolentino Rocha Leão

Media and Performance Coordinator at DIWE
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Contact Information
us****@****om
(386) 825-5501
Location
Campinas, São Paulo, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • Inglês Full professional proficiency
  • Espanhol Elementary proficiency

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Rafael Giuzio,MSC,MBA

Trabalho com o Leão há mais de 3 anos em diversos projetos sempre com foco em marketing digital. Ele é o cara nesse assunto conheço muito de Facebook ads, LinkedIn ads e Google ads Além de ter um nível acima da média para criação de relatórios análises e entendimentos de métricas. Na minha opinião uns dos melhores mídias que eu já trabalhei Recomendo muito que façam parcerias ou trabalho com ele

Amanda Fróes

Guilherme foi muito importante em minha carreira! Profissional exemplar, teve a sensibilidade de me ensinar e passar todo seu conhecimento enquanto eu estava no inicio da minha jornada como profissional de mídia. Trabalhamos juntos durante quase um ano e pude presenciar sua habilidade técnica avançada nas principais plataformas, além de conhecimento avançado para estruturar campanhas estratégicas com foco em resultado.

Jéssika Atademos

Educado, profissional, ágil e muito eficiente. Solucionador de problemas, grande gestor de campanhas e bom estrategista.

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Credentials

  • Curso Product Growth
    Cursos PM3
    May, 2023
    - Nov, 2024
  • General English - C1
    EF English Live
    May, 2023
    - Nov, 2024
  • Product Marketing
    Cursos PM3
    Jan, 2023
    - Nov, 2024
  • Liderança Officeless
    Officeless
    Sep, 2021
    - Nov, 2024
  • Growth Hacking
    Gama Academy
    Jul, 2018
    - Nov, 2024

Experience

  • DIWE
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Media and Performance Coordinator
      • Jan 2023 - Present

      Development of the performance area to print test and scale processes for DIWE customers. Like: Saint Gobain, Branco Motores and Korber Supply Chain. Media planning and execution, as well as continuous interaction with the planning team to create seasonal and always-on campaigns for clients. Development of the performance area to print test and scale processes for DIWE customers. Like: Saint Gobain, Branco Motores and Korber Supply Chain. Media planning and execution, as well as continuous interaction with the planning team to create seasonal and always-on campaigns for clients.

  • OmniPlanner
    • Brazil
    • Advertising Services
    • Digital Media Planner
      • Jul 2019 - Present

      A SLU company (individual company) created to guide medium-sized companies and agencies to optimize their results obtained with paid media. This is also where I develop digital media plans to support the brands' main business objectives. Always bearing in mind the positioning of the brand, market divisions such as TAM, SAM and SOM. Product life stage and ICP. Participation in several projects in the most varied sectors, such as: Automotive, Book publishing, Fashion e-commerce, Music e-commerce, Fintech, Insurance, Technology, Telecom, Construction companies and Real estate. Show less

  • Comunidade Crowd
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Mentoring and Digital Media Planner
      • Aug 2019 - Dec 2022

      I was responsible for understanding the business objectives of the client brands and connecting these objectives with the media strategy. In addition to planning, executing and monitoring all digital media campaigns, also interfacing with other specialists in the squads, such as: Copywriters, Developers, Designers and PO's of the projects. I was also a media mentor during 2021, mentoring and developing other digital media freelancers. I was responsible for understanding the business objectives of the client brands and connecting these objectives with the media strategy. In addition to planning, executing and monitoring all digital media campaigns, also interfacing with other specialists in the squads, such as: Copywriters, Developers, Designers and PO's of the projects. I was also a media mentor during 2021, mentoring and developing other digital media freelancers.

  • True Marketing Partner
    • Chile
    • Advertising Services
    • 1 - 100 Employee
    • PPC Specialist
      • Aug 2021 - Aug 2022

      Chilean agency Media planning and execution for Stanley Black and Decker. Chilean agency Media planning and execution for Stanley Black and Decker.

  • GOGO Agency
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Manager
      • Jan 2018 - Jul 2019

      Team: 4 Analysts Main accounts served: Café Pacaembu, Parque da Paz Memorial Cemetery, ConferIR, Distribuidora de FLV Dois Cunhados, Gebram Corretora de Seguros, NESP, Observatório Social de Jundiaí, Portland Alarmes, Saniclean Toilets, Santa Angela Construtora and Terras da Alvorada.Structuring of marketing funnels for customer accounts.Competitive analysis for strategic planning: market study, competition and products, SWOT analysis and market forces.Web Analytics on customer accounts: website performance analysis, traffic campaigns; website performance and traffic campaigns.Campaign optimization: hypothesis survey, prioritization of tests (ICE Score), A/B and multivariate testing, analysis of results. Main delivery: media portfolio - exponential growth in media investment due to the results generated after the new management method. Show less

    • Analista de Mídia Pleno
      • Apr 2017 - Dec 2017

      Mesma carteira de clientes citada acima.● Gestão de processos de mídia: planejamento e execução de campanhas de links patrocinados (Facebook Ads, Linkedin Ads e Google Ads); controle de orçamento e apresentação de KPIs de performance ao cliente, influenciando nas decisões sobre mídia e performance.

  • Mestiça
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Community Manager
      • Oct 2016 - Apr 2017

      SAC 2.0: ● Lead activation and interaction monitoring. ● Social Media. SAC 2.0: ● Lead activation and interaction monitoring. ● Social Media.

  • Dux Grupo
    • Brazil
    • Environmental Services
    • 1 - 100 Employee
    • Junior Marketing Analyst
      • Apr 2015 - May 2016

      Media planning and sponsored links campaigns. ● Content production for Inbound Marketing actions. ● Definition of the digital positioning of the brand, strategic planning of the brand with B2B operations and supervision of e-commerce, monitoring of Media and Benchmarking. ● Focus on Webanalytics and SEO/SEM actions. Media planning and sponsored links campaigns. ● Content production for Inbound Marketing actions. ● Definition of the digital positioning of the brand, strategic planning of the brand with B2B operations and supervision of e-commerce, monitoring of Media and Benchmarking. ● Focus on Webanalytics and SEO/SEM actions.

Education

  • Escola Conquer
    Pós-graduação, Liderança e Gestão de Pessoas
    2023 - 2024
  • Anhanguera Educacional
    Master of Business Administration - MBA, Gestão de Projetos, Administração, Negócios e Marketing
    2014 - 2015
  • Universidade Anhembi Morumbi
    Graduação, Marketing
    2010 - 2013

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