Gamze Serbest Yildirim
Brand Engagement Lead (Group Marketing Manager) at Novartis Nederland- Claim this Profile
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Bio
Experience
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Novartis Nederland
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Netherlands
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Brand Engagement Lead (Group Marketing Manager)
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Jan 2023 - Present
Leading the hematology marketing team Leading the hematology marketing team
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Novartis
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Switzerland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Jan 2021 - Jan 2023
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Oct 2019 - Jan 2023
Responsible of the hematology disease areas ITP and CML.
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Jul 2018 - Oct 2019
Value based health care | VBHC | Patient reported outcome | PROM | Patient coaching | Multichannel commucation | Omnichannel commucation | Customer experience | Customer journey | Digital marketing | Social marketing | Webinar | CME | Webcast
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Brand Manager
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Nov 2016 - Dec 2017
Leader of the brand team and responsible of the hematology brand; NINLARO (multiple myeloma) * Brand Strategy and Planning: Proposed and convinced global to implement a different strategy in the Netherlands due to local dynamics, which yielded to sales above expectation * Brand Campaign: Simultaneously learned Dutch and created a Dutch brand campaign which worked successfully in the field and positively evaluated in the brand tests * Multi-channel Communication: 100% target customer reach in the launch month ~50% via digital and social media Brand Management | Brand Launch | Marketing | Brand Planning | Brand Budget | Campaign Development | Promotional Material Development | Multi-Channel Marketing | Social Media Marketing | Digital Marketing | Website Development | Content Marketing | Advertising | Linkedin Advertising | SEO | Launch Readiness | Sales Force Training | E-detailing | Brand Messaging | Netherlands | Amsterdam | Brand Manager | Product Manager Show less
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Roche Türkiye
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Türkiye
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Biotechnology Research
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100 - 200 Employee
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Oct 2014 - Jun 2016
Leader of the brand team and responsible of the breast cancer brand; PERJETA.* Brand Strategy and Planning: Created a launch plan which was used as a benchmark in Roche EEMEA and which led to a successful sales uptake as off launch in Turkey* Brand Campaign: Created digital and social media content, augmented reality brand education tool, e-detail aid etc. The campaign and promotional materials were best-practice in Roche Global* Multi-channel Communication: Created a branded social media campaign (the first time in Roche) using emotional marketing to highlight effect of survival on patients’ livesAwards: The best contributor award / Roche TurkeyBrand Management | Brand Launch | Market Access Strategy | Marketing | Brand Planning | Budgeting | Campaign Development | Promotional Material Development | Multi-Channel Marketing | Social Media Marketing | Digital Marketing | Brand Website | Content Marketing | Advertising | Social Media Advertising | Customer Relations Management | SEO | Launch Readiness | Sales Force Training | E-detailing | Brand Messaging | Patient Flow | Brand Manager | Product Manager Show less
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Jun 2013 - Sep 2014
Rotation program inc. Market Access and Sales (The breast cancer product, Herceptin)* Ranked 2nd country-wise in terms of sales realisation* Organised successful customer activities about breast cancer and biosimilars* Basics of reimbursement and registration application processSales Representative | Sales Rep | Customer Relations Management | Multi-disciplinary meetings | Doctor Group Activity | E-detailing | Brand Advocate Development | Brand Awareness
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Roche
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Switzerland
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Biotechnology Research
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700 & Above Employee
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EEMEA Business Analyst
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Jun 2012 - May 2013
Business Analyst, EEMEA Responsible (East Europe, Middle East & Africa) * Guidance to 20 priority markets regarding marketing insights and analytics * Leader of the sales forecasting & patient flows in EEMEA * EEMEA Project leader of the PROSPECT project * Developed strategic feasibility models regarding new launches and biosimilars Awards: The best contributor award / Roche EEMEA EEMEA | Business Analytics | Marketing Analytics | Marketing Insights | Market Research| Forecasting Models | Feasibility Analysis | Patient Flows | Business Reviews | Brand Planning | Situational Analysis | Launch Readiness | Biosimilars | Market Access Show less
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Oct 2011 - Jun 2012
Business Analyst, responsible of all the oncology and hematology brands in Roche Turkey* Customer Relationship Management (CRM):* Collectively created a CRM Tool which was rewarded globally (Avantage Award)* Sales forecasting and reporting including patient flows* Marketing insights including market research, competitive intelligenceBusiness Analytics | Oncology | Hematology | Market Research | Marketing Insights | Marketing Analytics | Sales Force Effectiveness | Patient Flows | Marketing | Sales Forecasting | Customer Relationship Management (CRM) | Segmentation and Targeting | Launch Readiness Show less
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Nov 2009 - Oct 2011
Responsible of analytics and reporting of all Roche portfolio* Created a sales force effectiveness model (Harvest) for CEMAI (Central-Eastern Europe, Middle East, Africa & India)* Portfolio and competition reports* Initiation of the process development in reporting functionSales Reporting | Sales Force Effectiveness | Portfolio and Competition Reporting | Business Development | Sales Force Incentive (Bonus) Calculation
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Education
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Rotterdam School of Management, Erasmus University
Master of Business Administration - MBA, Executive MBA -
Istanbul Technical University
Bachelor of Engineering - BE, Industrial Engineering -
Universit�� Politecnica delle Marche
Bachelor of Engineering - BE, Industrial Engineering -
Università per Stranieri di Perugia
Italian Language -
Kadıkoy Anatolian Highschool
High School