G. Scott Shaw

President and Founder at Everclear Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

/5.0
/ Based on 19 ratings
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Vaughn Thurman

After a great deal of searching and interviewing potential marketing partners (more than 50), to help us revitalize our growing SAAS company's marketing platform, Scott rose to the top as the clear leader. His unique understanding and articulation of the value of positioning and messaging as the true first-step, core to all great marketing efforts was refreshing and clear. Branding, identity, and visuals are not enough and he knew it and was as passionate about that as we were. Scott and his team were selected and provided all of the resources we needed to research our market, better understand our past successes, and identify our core value propositions ultimately transforming all of that context into a new world class brand that really matched who we are, and gave us a platform we could scale. Scott's presentation, writing, and energy were just as good as we had hoped for when we interviewed him, and quite frankly I have not worked with better in these areas. His ability to deal with busy and demanding executives, manage a project through to a timely deliverable, and his attention to detail throughout that effort, as well as the depth and breadth of his extended team were all extremely helpful to our cause. The outcome of this first effort was a full re-brand to HighGear, for which we also engaged Scott and his team, and we have never looked back. If you want to win at selling a complex product or offering, you must find a marketing partner that understand the foundational importance of positioning and messaging. This is what Scott brings, and in my opinion, he is one of the best in the industry. He and his team were worth every penny we paid for that project, and it has returned us quite a bit more than we invested. Thanks Scott! I really appreciate your help along the way!

Stephen Davis CISM, CDPSE

I engaged Scott and his team at Everclear to help develop a variety of educational content to support my global cybersecurity awareness program. Scott's team was chosen because of their deep understanding of the cybersecurity threat landscape and the ability to translate that expertise into fun and engaging educational content for my users. Since day one, Scott has been an excellent cybersecurity partner who consistently looks for ways to enhance our awareness program to ensure we provide the best content to our users. I highly recommend Scott and his team if you are looking to improve your overall cybersecurity communication strategy.

Thomas (Tom) Young

Scott has a keen sense of the Cyber Security market, and how to tease out the unique value and differentiation is a service or solution. I worked closely with him at Syncurity (acquired by Swimlane), and benefited from his comprehensive approach and full suite of services.

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Credentials

  • HubSpot Agency Partner
    HubSpot
  • HubSpot Sales Hub Implementation Certification
    HubSpot
  • Inbound Sales Certification
    HubSpot
  • Marketo Certified Expert
    Marketo

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • President and Founder
      • May 2001 - Present

      Everclear is the B2B marketing agency for venture-backed tech companies. Everclear specializes in positioning, messaging, marketing and Breakthrough Branding™ to help companies build a scalable foundation for growth. Everclear is the B2B marketing agency for venture-backed tech companies. Everclear specializes in positioning, messaging, marketing and Breakthrough Branding™ to help companies build a scalable foundation for growth.

    • United States
    • Legislative Offices
    • 200 - 300 Employee
    • Legislative Director
      • Jul 2001 - Jul 2002
    • Assistant Account Manager
      • Oct 2000 - Apr 2001
    • Government Relations Coordinator
      • Jun 1999 - Oct 2000

Education

  • University of Maryland
    Journalism
    1995 - 1999

Community

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