Experience

The Rosenzweig Group

• United States
• Entertainment
• 1 - 100 Employee

• Writer/Producer/Partner

  • Jan 2018 - Present

  Write, develop and oversee creative projects of all kinds – client-centric and homegrown – to grow the production, development and branded content sides of our business. Write, develop and oversee creative projects of all kinds – client-centric and homegrown – to grow the production, development and branded content sides of our business.



GR ink.

• Luxembourg
• Graphic Design

• Writer/Creative Director

  • Jan 1998 - Present

  As a freelance writer, creative director and producer, I work with brands, digital publishers and agencies to produce content for a range of creative projects. • Contribute to the Casting Networks’ news site, writing up top performances in film and TV as well as timely pieces and industry Q&A’s focused on entertainment topics. • Interviewed CEOs and serial entrepreneurs as a content creator for Malibu-based venture capital firm Bryant Stibel (co-founded by Kobe Bryant), writing articles and stories for their website. • Produced branded video content for the 2018 Macy’s iHeartRadio Rising Star Competition, interviewing nine pop stars for social media channels, driving 50M+ votes. • Covered the 2017 Consumer Electronic Show for Uproxx Media, producing stories on everything from the futuristic Toyota Concept-i car to an interview with actor Nick Offerman on cool new technologies. Celebs Interviews (*the short list): Kobe Bryant, Phil Jackson, Steve Carell, Eva Longoria, Dr. J, Bear Grylls, George Lopez, Sugar Ray Leonard and Nick Offerman. To view my portfolio of work, please check out: www.greggr.com Show less



ClearVoice

• United States
• Business Content
• 1 - 100 Employee

• Contributing Writer & Producer

  • Jan 2017 - Jan 2022

  • Contribute regularly to the ClearVoice blog, having written 40+ stories on a range of content marketing topics, establishing credibility for their blog during a period of 10x growth. • Produce original interviews with noteworthy personalities in the media and advertising industries -- from respected ad agency owners and CEOs, to creative directors and influencers. • Produced the ClearVoice explainer video for a late-summer 2019 launch, handling everything from concepting to scripting to hiring a production studio to work with on set and in pre/post. Show less



Bullpen Integrated Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Creative Director

  • Jun 2017 - Dec 2017

  • Lead creative on SurveyMonkey’s first-ever digital campaign, shooting three :30-second spots while ultimately concepting, writing scripts and overseeing all creative elements including talent and V.O., generating 1M+ views on YouTube (and counting). • Wrote/concepted/supervised Antsy Pants’ most widely viewed TV commercial ever using a blend of live action and illustration, driving record sales during the 2017 holiday gifting season. • Directed creative for pitches, social campaigns and commercials for clients such as KidKraft and Jada Toys, overseeing high-concepts on limited budgets. • Won new business for agency, generating $1M+ in gross revenue during in the second half of 2017, pitching projects to current and prospective clients across multiple channels. • Supervised creation of marketing materials for media client, Wingstop, to support their partnerships with professional sports teams such as the Los Angeles Lakers and L.A. Rams. Show less



Uproxx Media

• Managing Editor, Branded Editorial

  • Nov 2015 - Nov 2016

  Clients: WB, FX, Sony, Mountain Dew, Miller Lite, Coors, AMC, TNT, TBS, AXE, Lionsgate, Apple • Managed native/branded editorial team for UPROXX and BroBible digital properties (50M+ unique monthly visitors) including the Sports, Music, Entertainment and Life verticals, working consistently with the sales team, ad ops and writers to pitch, produce and deliver award-winning content executions. • Wrote 150+ pieces of branded/sponsored content for Fortune 500 brands, producing short- and- long-form articles, interview pieces and accompanying social media posts, delivering roughly 100M+ views/likes/shares on Facebook, Twitter, Instagram and YouTube. • Won $1M+ in new business revenue from the steady flow of RFPs from advertisers/media agencies, devising strategies and juggling needs of all stakeholders to generate successful native campaigns. • Oversaw creative production for BroBible’s first-ever parallax website experience for Warner Bros., launching the film ‘War Dogs’ while exceeding our promised goal of 1M+ impressions. Show less



YP

• Spain
• Luxury Goods & Jewelry

• Senior Editor, Content & Creative

  • Apr 2011 - Jul 2015

  • Wrote and produced national features for YP.com (70M+ unique monthly visitors) and the YP mobile app, curating featured collections and conducting interviews with hundreds of celebrities, athletes and influencers – ultimately boosting YP’s social media following by 100x across all channels/platforms. • Supervised writing team as editorial lead on YP's Deal of the Day product, establishing best practices to create conversions while maintaining a consistent tone/style across over 500+ daily deal offerings. • Established/managed new syndication partnerships, using our editorial content to deliver 10M+ free visits to YP properties from sites like Bold Ride, The Daily Meal and the Yahoo home page for ATT.net. Show less



Harman International

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Senior Copywriter, Freelance

  • May 2010 - Apr 2011

  • Established a new voice, tone and style for numerous luxury audio brands including Harman Kardon and JBL, writing print ads, web copy, catalogs, product descriptions, collateral and a new business presentation that secured an $80M contract to land HK sound systems inside new BMW models. • Established a new voice, tone and style for numerous luxury audio brands including Harman Kardon and JBL, writing print ads, web copy, catalogs, product descriptions, collateral and a new business presentation that secured an $80M contract to land HK sound systems inside new BMW models.



WONGDOODY

• United States
• Design Services
• 700 & Above Employee

• Senior Freelance Copywriter

  • Nov 2007 - Feb 2010

  • Led the Autodesk Global Launch Kit project team in the realm of B2B and B2C messaging, producing/overseeing copy for print ads, web, direct mail, and email – achieving an unprecedented 93% adoption rate of software amongst resellers/partners worldwide. • Led the Autodesk Global Launch Kit project team in the realm of B2B and B2C messaging, producing/overseeing copy for print ads, web, direct mail, and email – achieving an unprecedented 93% adoption rate of software amongst resellers/partners worldwide.



The Cimarron Group

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriter/Producer

  • Jan 2006 - Aug 2007

  • Served as a copywriter/producer inside the agency’s Corporate division, producing campaign pitches and executions for Universal Studios Hollywood, Norms and HBO, overseeing a myriad of additional content pieces -- from branded entertainment pieces to podcasts and more. • Pitched, won and managed the Santa Barbara Tourism/CVB account including their new brand campaign, annual budget, co-op revenue program, marketing promotions and tourism websites – boosting their hotel occupancy (17%) and average daily rate (9%) in year one alone. • Wrote 700+ interactive, movie trivia questions for theaters across America (full-time and freelance) as lead writer for Coca Cola’s iconic, in-theater movie trivia game: Coke ScreenPlay. Show less



AOL CityGuide

• Writing and Editing

• Editor/Writer

  • Mar 2002 - Mar 2007

  • Managed a team of freelancers for AOL’s local search product, generating timely coverage while editing, fact checking, publishing and promoting content live on the site. • Produced hundreds of editorial write-ups for entertainment, sports and dining venues across multiple channels in top-tier markets such as Los Angeles and Orange County. • Covered the LA restaurant beat and City’s Best selections in Los Angeles over a five-year span, increasing online traffic and database listings in CityGuide's CMS by 400%. Show less



RPA

• France
• Machinery Manufacturing
• 1 - 100 Employee

• Copywriter

  • Mar 2003 - Jan 2006

  • Managed the creation of sales training materials for thousands of Honda and Acura dealerships, overseeing production of videos, shoots and other creative assets, while writing/editing copy for scripts, print ads and all dealership collateral. • Wrote agency ad for the Santa Monica Farmer's Market Victims Fund, which garnered $50,000 in local donations through the Santa Monica Chamber of Commerce. • Managed the creation of sales training materials for thousands of Honda and Acura dealerships, overseeing production of videos, shoots and other creative assets, while writing/editing copy for scripts, print ads and all dealership collateral. • Wrote agency ad for the Santa Monica Farmer's Market Victims Fund, which garnered $50,000 in local donations through the Santa Monica Chamber of Commerce.



People Magazine

• Book and Periodical Publishing
• 300 - 400 Employee

• Reporter/Correspondent

  • Jan 2003 - Apr 2003

  • Covered entertainment events, awards shows and premieres, contributing to various sections of the weekly magazine and website, while reporting on breaking news involving celebrities. • Covered entertainment events, awards shows and premieres, contributing to various sections of the weekly magazine and website, while reporting on breaking news involving celebrities.