Grisel Castañeda
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Spanish Native or bilingual proficiency
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Bio
James Petrice
Grisel was a pleasure to work with. She was instrumental in helping us move on several website projects. Her ability to adapt and implement systems to help our business operate. She worked with customers and helped us outsource projects.
Trinite B.
I've worked with Grisel for the past year and this semester I had the privilege to be her VP. From her, I learned so much about leadership. For starters, she was organized, shared her goals with the team freely, and wasn't afraid to pivot when something wasn't working. On a personal level, she's lively, positive, and supportive. I think this is best shown through her ability to have a lot going on but you would never know because she's there when you need her and she delivers on her promises. I loved working with her because she's a relationship builder, passionate, and knowledgeable about her work in marketing. She has great range and is very resourceful to learn or work on something she's not familiar with. A huge example of her leadership shines through when I think about her organization of our large networking event in April 2022. To put this on she worked with our school's SLE department which involves planning months in advance (submitting guest forms, reserving a location, crafting a food menu, creating a budget, deciding on the theme, creating a marketing strategy) and the result was she ended up putting together our most community-engaged networking event since returning to campus in-person. I was hesitant about hosting another networking event but I'm glad I trusted her vision and got to meet 4 amazing panelists and share them with our USF community. Lastly, she's given me the confidence to be able to walk in her shoes as president because not only did she include me in everything but she welcomed my perspective. Grisel is a leader who develops leaders myself included and that's something I aim to achieve next semester. Thank you, Grisel for your contributions to the marketing club 💜
James Petrice
Grisel was a pleasure to work with. She was instrumental in helping us move on several website projects. Her ability to adapt and implement systems to help our business operate. She worked with customers and helped us outsource projects.
Trinite B.
I've worked with Grisel for the past year and this semester I had the privilege to be her VP. From her, I learned so much about leadership. For starters, she was organized, shared her goals with the team freely, and wasn't afraid to pivot when something wasn't working. On a personal level, she's lively, positive, and supportive. I think this is best shown through her ability to have a lot going on but you would never know because she's there when you need her and she delivers on her promises. I loved working with her because she's a relationship builder, passionate, and knowledgeable about her work in marketing. She has great range and is very resourceful to learn or work on something she's not familiar with. A huge example of her leadership shines through when I think about her organization of our large networking event in April 2022. To put this on she worked with our school's SLE department which involves planning months in advance (submitting guest forms, reserving a location, crafting a food menu, creating a budget, deciding on the theme, creating a marketing strategy) and the result was she ended up putting together our most community-engaged networking event since returning to campus in-person. I was hesitant about hosting another networking event but I'm glad I trusted her vision and got to meet 4 amazing panelists and share them with our USF community. Lastly, she's given me the confidence to be able to walk in her shoes as president because not only did she include me in everything but she welcomed my perspective. Grisel is a leader who develops leaders myself included and that's something I aim to achieve next semester. Thank you, Grisel for your contributions to the marketing club 💜
James Petrice
Grisel was a pleasure to work with. She was instrumental in helping us move on several website projects. Her ability to adapt and implement systems to help our business operate. She worked with customers and helped us outsource projects.
Trinite B.
I've worked with Grisel for the past year and this semester I had the privilege to be her VP. From her, I learned so much about leadership. For starters, she was organized, shared her goals with the team freely, and wasn't afraid to pivot when something wasn't working. On a personal level, she's lively, positive, and supportive. I think this is best shown through her ability to have a lot going on but you would never know because she's there when you need her and she delivers on her promises. I loved working with her because she's a relationship builder, passionate, and knowledgeable about her work in marketing. She has great range and is very resourceful to learn or work on something she's not familiar with. A huge example of her leadership shines through when I think about her organization of our large networking event in April 2022. To put this on she worked with our school's SLE department which involves planning months in advance (submitting guest forms, reserving a location, crafting a food menu, creating a budget, deciding on the theme, creating a marketing strategy) and the result was she ended up putting together our most community-engaged networking event since returning to campus in-person. I was hesitant about hosting another networking event but I'm glad I trusted her vision and got to meet 4 amazing panelists and share them with our USF community. Lastly, she's given me the confidence to be able to walk in her shoes as president because not only did she include me in everything but she welcomed my perspective. Grisel is a leader who develops leaders myself included and that's something I aim to achieve next semester. Thank you, Grisel for your contributions to the marketing club 💜
James Petrice
Grisel was a pleasure to work with. She was instrumental in helping us move on several website projects. Her ability to adapt and implement systems to help our business operate. She worked with customers and helped us outsource projects.
Trinite B.
I've worked with Grisel for the past year and this semester I had the privilege to be her VP. From her, I learned so much about leadership. For starters, she was organized, shared her goals with the team freely, and wasn't afraid to pivot when something wasn't working. On a personal level, she's lively, positive, and supportive. I think this is best shown through her ability to have a lot going on but you would never know because she's there when you need her and she delivers on her promises. I loved working with her because she's a relationship builder, passionate, and knowledgeable about her work in marketing. She has great range and is very resourceful to learn or work on something she's not familiar with. A huge example of her leadership shines through when I think about her organization of our large networking event in April 2022. To put this on she worked with our school's SLE department which involves planning months in advance (submitting guest forms, reserving a location, crafting a food menu, creating a budget, deciding on the theme, creating a marketing strategy) and the result was she ended up putting together our most community-engaged networking event since returning to campus in-person. I was hesitant about hosting another networking event but I'm glad I trusted her vision and got to meet 4 amazing panelists and share them with our USF community. Lastly, she's given me the confidence to be able to walk in her shoes as president because not only did she include me in everything but she welcomed my perspective. Grisel is a leader who develops leaders myself included and that's something I aim to achieve next semester. Thank you, Grisel for your contributions to the marketing club 💜
Credentials
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SEO Foundations
Linkedin LearningJul, 2022- Nov, 2024 -
Stukent's Mimic Pro Simulation
StukentDec, 2021- Nov, 2024 -
Google Analytics for Beginners
GoogleNov, 2021- Nov, 2024 -
Social Media Marketing Certification Course
HubSpot AcademyNov, 2021- Nov, 2024
Experience
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LEAVE YOUR MARK
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Member
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Sep 2021 - Present
Founded by Aliza Licht, LEAVE YOUR MARK is a members-only community created with a mission to connect, develop, inspire and mentor aspiring young professionals to leave their mark. The LEAVE YOUR MARK Community begins with a virtual one-month, professional development and mentorship boot camp hosted in its own app. After which, new members are invited to join the larger community of past LEAVE YOUR MARK alumni. Aliza is the best-selling author and podcast host of LEAVE YOUR MARK, as well as a marketing professional. Aliza was listed in the New York Times as one of America's Top Mentors and Business Insider's Top 20 Career Coaches. Show less
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Courtney Ball, MA
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United States
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Professional Training and Coaching
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Client Services Coordinator
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Mar 2021 - Present
Increase engagement on @courtney.ball.ma through implementing strategic marketing plans and creating engaging content Organize and maintain content calendars, social media insights, and creative assets Assist in the planning and execution of her yearly summit. Creating landing pages optimized for conversions, and creating all promotional content for Facebook, LinkedIn and Instagram to generate leads and opportunities. Co-founded a college career coaching program where I created a conversion oriented landing page, ran email campaigns with a 56% open rate, and I created social media content that reached 14.2K accounts with 111 accounts engaged. Community manager for Instagram @therichwife_ ; I engage with followers by creating posts and making suggestions based on Instagram insights I use canva to create content to use across all social media platforms Designed and help run her Shopify and Youtube for The Rich Wife Designed branded items for The Rich Wife and Courtney Ball MA Show less
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Ohava
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Project Manager
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Sep 2022 - Jul 2023
As an accomplished web development team leader, I successfully directed a group of developers in the creation of over 50 websites. As an accomplished web development team leader, I successfully directed a group of developers in the creation of over 50 websites.
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AbilityPath
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United States
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Individual and Family Services
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100 - 200 Employee
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Marketing And Development Intern
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Jun 2021 - Jun 2022
Collaborate with marketing, HR, and program coordinators to plan and create consistent and cohesive monthly content for Facebook and Instagram which has helped increase overall following by 5% Assist in the creation of hiring campaigns for Instagram, Facebook, and LinkedIn Weekly research to identify key social media trends in order to create conversion-oriented content Collaborate with marketing, HR, and program coordinators to plan and create consistent and cohesive monthly content for Facebook and Instagram which has helped increase overall following by 5% Assist in the creation of hiring campaigns for Instagram, Facebook, and LinkedIn Weekly research to identify key social media trends in order to create conversion-oriented content
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University of San Francisco Marketing Club
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United States
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Advertising Services
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1 - 100 Employee
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President
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Dec 2021 - May 2022
Lead executive board in planning and executing events for Marketing Club MembersOrganized the first in person event since the pandemic with a panel of speakers from tech companies such as Heap and Instacart.Communicate with professor supervisor to ensure all goals of the organization are being metMaintain and develop relationships with external partners
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VP of Digital Communications
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May 2021 - Dec 2021
In charge of the creation of all creative assets for the clubCreated content to use on our social platforms such as Instagram in order to help increase club participation
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CerraCap Cares
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Marketing Intern
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Feb 2021 - May 2021
Compiled research and assisted in writing a published white paper on impact investing to increase awareness of their services Took lead in networking, outreach and interviewing impact investors Compiled research and assisted in writing a published white paper on impact investing to increase awareness of their services Took lead in networking, outreach and interviewing impact investors
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Tory Burch
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Keyholder
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Jul 2020 - Dec 2020
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Sales Associate
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Feb 2019 - Jul 2020
Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue.Maintained an organized client book with over 200 customers which I engaged and outreached too in order to build and maintain lasting client relationshipsConsistently meet or exceeded personal quotas of up to $10,000 a month with an average UPT of 2.5
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Ann Taylor
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Retail
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400 - 500 Employee
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Assistant Manager
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Sep 2017 - Feb 2019
Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of fashion trendsSupported staff development and goal attainment by focusing on skill developmentAssisted in running a $200,000 store in order to achieve financial objectives, operational controls, loss prevention, and client engagement goalsPerformed weekly analyses of store KPI’s and developed business plans that helped increase store revenue by 33%, conversion rate by 10%, and increased number of credit cardholders by 150%Trained team members in successful strategies to meet operational and sales targets.Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.Managed opening and closing proceduresControlled operational compliance, safety and business standards to maximize efficiency and comply with corporate policy.Effectively allocated tasks during high-traffic times to keep operations running smoothly and employees focused. Show less
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Sales Lead
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Jun 2015 - Sep 2017
Provided exceptional customer service to foster client loyalty and satisfaction.Assisted with visual merchandisingAssisted in training team members in successful strategies to meet operational and sales targets.Kept track of hourly goals and assisted the management team in ensuring our sales team met hourly and daily goalsKept track of credit card goals and met or exceeded credit card goals
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Education
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2020 - 2022
University of San Francisco
Bachelor's degree, Marketing -
College of San Mateo
Associate of Arts - AA, Business Administration and Management, General -
College of San Mateo
Associate of Arts - AA, Accounting
Community
