Experience

Canada's Walk of Fame

• Canada
• Entertainment Providers
• 1 - 100 Employee

• Director of Creative & Brand Marketing

  • Sep 2018 - Present

  • Creates, curates, manages content and designs visuals, develops social campaigns • Responsible for direction & complete management of Canada’s Walk of Fame RBC Emerging Musician Program• In-house creation of all Canada’s Walk of Fame media: graphics, advertisements, video content, signage, print, stationery• Oversees any outside creation of media: art, photo, video, and layout design• Establishes and implements design and format standards, manages the consistent presentation and representation of our brand across all channels• Directed creation of Commemorative Magazines from 2016-2019 – including interviews, layout, planning, sponsor fulfilment • Website updating & maintenance • Supervision & installation of event signage and collateral• Composition of press and media releases• Manages relationships with Inductees and VIPS including but not limited to: Seth Rogen, Tessa Virtue, Andy Kim, David Suzuki, Col. Chris Hadfield, Will Arnett, Bruce Cockburn, Bret Hart, Cindy Klassen, Jim Treliving• Responsible for: contract/proposal design and creation, revision and servicing of agreements, sponsor follow-up and support, sponsor recognition at events and functions• Maintains and implements partnership guidelines to increase satisfaction• Liaises with City of Toronto regarding outdoor museum on King St. W.• Assisted in creation and conceptualizing of Canada's Walk of Fame CTV broadcasts• Design lead on all events including 800-person awards gala broadcasts and 230-person fundraising dinners and concert in Muskoka, assisted external events team in shaping overall event vision• Manages all design and promotional aspects for multi-city Hometown Star Unveilings (Vancouver, Montreal, Halifax, Skinners Pond (PEI), Sarnia, London, Ilderton, Winnipeg, Ottawa, Calgary), liaises with previous Inductees’ families, assists with onsite production elements, working with all speakers and local authorities

• Senior Manager of Creative, Brand Marketing and Partnerships

  • Feb 2015 - Sep 2018



Manitoba Film & Music

• Entertainment
• 1 - 100 Employee

• Marketing & Administrative Assistant

  • Jun 2009 - Jan 2015