Griffin Lloyd

Growth Marketing and Sales at Trace
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Contact Information
us****@****om
(386) 825-5501
Location
Denver, US

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5.0

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Charles LaCalle

I've worked with Griffin for a number of years at Trace, and he's been a huge asset to our team through that time. In a fast-paced environment, Griffin has excelled in both sales roles and in marketing roles. He's a creative thinker and has brought our social media and content marketing programs to a new level of success. He has a quality that's extremely valuable to startup teams in that he is adaptable and takes on new projects with enthusiasm and passion (even when we put more on his plate than one person can typically handle :)). Apart from that, he's a great team player and a fun colleague to work with. I cannot recommend Griffin, a.k.a Griff, enough!

Andi Narvaez

Griffin has worked very strategically to build the social media and content marketing program at Trace, and to launch Trace's first-ever influencer marketing program. With a deep understanding of the brand and its audience/personas, a willingness to learn, and the ability/agility to work cross-functionally to get things done, Griffin has produced community-driven content that has helped increase performance marketing metrics (e.g. site traffic, engagement) and has helped accelerate customer acquisition to hit our growth targets quarter-to-quarter. He's an asset to our team.

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Credentials

  • SEO Certification
    HubSpot
    Nov, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Mar, 2020
    - Nov, 2024

Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Growth Marketing and Sales
      • Apr 2022 - Jul 2023

      * Identified key customer accounts and opportunities for growth * Written and visual content creation + promotion * Inbound lead tracking for the sales organization * Built and optimized marketing/sales automations * Collaborated on release and update messaging * Created sales email outreach * Designed product marketing content * Social media management * Optimized lead-generation funnel

    • Sales Development
      • Feb 2021 - Apr 2022

      Outbound Sales (5 months) and transitioned to Inbound Sales (8 months). * Led and helped kick-off the outbound sales team for 5 months until getting promoted to Inbound sales * Created Marketing Development Representative Handbook (Inbound Sales) and led team on several initiatives * Team set the company record for most pipeline built in a single month (August 2021) * Experimented with different methods of prospect reach-out across many different channels * Also worked on… Show more Outbound Sales (5 months) and transitioned to Inbound Sales (8 months). * Led and helped kick-off the outbound sales team for 5 months until getting promoted to Inbound sales * Created Marketing Development Representative Handbook (Inbound Sales) and led team on several initiatives * Team set the company record for most pipeline built in a single month (August 2021) * Experimented with different methods of prospect reach-out across many different channels * Also worked on marketing projects throughout this role such as blog posts and content creation.

    • Freelance Content Creator
      • Mar 2020 - Feb 2021

      Self-employed, video creator and editor for athletes seeking college recruitment. Self-employed, video creator and editor for athletes seeking college recruitment.

    • United States
    • Financial Services
    • 200 - 300 Employee
    • Sales/Data Analyst Intern
      • May 2019 - Aug 2019

      • Observed and tracked live investments in the Capital market • Acquired experience in a corporate office • Shadowed several portfolio managers while organizing historic trends and sales for the company • Observed and tracked live investments in the Capital market • Acquired experience in a corporate office • Shadowed several portfolio managers while organizing historic trends and sales for the company

    • Construction
    • 700 & Above Employee
    • Retail Sales Merchandiser
      • May 2017 - Jan 2019

      • Built and maintained effective relationships with peers and upper management. • Collaborated with customer service team members to give exceptional service throughout the entire shopping and purchasing experience. • Directed strategic and brand-appropriate marketing initiatives to improve presentation and maximize sales • Built and maintained effective relationships with peers and upper management. • Collaborated with customer service team members to give exceptional service throughout the entire shopping and purchasing experience. • Directed strategic and brand-appropriate marketing initiatives to improve presentation and maximize sales

    • United States
    • Financial Services
    • 200 - 300 Employee
    • Building Maintenance Contractor
      • May 2017 - Aug 2017

      • Tagged, organized and stored physical files • Developed organizational systems for contracts, records, reports and agendas • Strengthened operational efficiencies by developing organizational filing systems for confidential employee records and reports • Tagged, organized and stored physical files • Developed organizational systems for contracts, records, reports and agendas • Strengthened operational efficiencies by developing organizational filing systems for confidential employee records and reports

Education

  • Benedictine College
    Bachelor of Arts - BA, Marketing and Finance
    2016 - 2020

Community

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