Experience

Cascades Technologies, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Bilingual Content Design Strategist - English/Spanish

  • Mar 2023 - Present

  Supporting USA.gov content by designing user-centric content strategies. Interpret data and insights to solve problems and find solutions that meet user needs. Take complex ideas and explain them in plain language. Write, edit, and publish content. Work in collaboration with design, analytics, UX researcher, and UX teams to understand the language and user needs to provide trustworthy guidance about the government services. Supporting USA.gov content by designing user-centric content strategies. Interpret data and insights to solve problems and find solutions that meet user needs. Take complex ideas and explain them in plain language. Write, edit, and publish content. Work in collaboration with design, analytics, UX researcher, and UX teams to understand the language and user needs to provide trustworthy guidance about the government services.



Thomson Reuters

• Canada
• Software Development
• 700 & Above Employee

• Digital Content Writer

  • Oct 2019 - Mar 2023

  I created informative content (articles, scripts for videos and podcasts, social media posts, blogs, newsletters, and research articles) by complying with the particular interest and needs of Spanish-speaker users. I applied best practices of SEO, keywords searches and data interpretation to design content strategies to align business goals and user experience. Reviewed and edited content for cultural sensitivity and proper use of Spanish plain language. I created informative content (articles, scripts for videos and podcasts, social media posts, blogs, newsletters, and research articles) by complying with the particular interest and needs of Spanish-speaker users. I applied best practices of SEO, keywords searches and data interpretation to design content strategies to align business goals and user experience. Reviewed and edited content for cultural sensitivity and proper use of Spanish plain language.



MIDWEST LATINO ENTERTAINMENT AND TALENT

• Marketing and Communications Manager

  • Dec 2011 - Aug 2019

  I structured, authored, proofread, and revised all promotional materials in Spanish for digital channels, radio, print, and television to accurately reflect the audience's language and cultural interests. I presided traditional and digital marketing campaigns and budgets while devising and disseminating messages in English and Spanish about upcoming events; employed control and authorization of overall campaigns, including strategy, cultural sensitivity analysis, appropriateness of content for the target audience, and creative concepts. Show less

• Market Research and Communication Analyst

  • Nov 2004 - Dec 2011

  I scripted, edited, and revised all promotional materials in Spanish for radio, print, and television; conducted comprehensive target market research and analysis for each sponsored event; synthesized, scrutinized, and interpreted data regarding key customers and generated detailed reports based on findings; utilized reports to develop and implement efficient procedures which identified optimal methods of communication, ultimately executing the market plan or advertising campaign.



LA RAZA 1470 AM & 95.7 FM

• Minneapolis, Minnesota, United States

• Content Strategy and Digital Marketing Consultant

  • Jul 2013 - Jan 2019

  I produced Spanish news, articles, and posts that resonate with the radio station audience; developed and executed seasonal marketing campaigns, increasing revenue and audience; coordinated email marketing campaigns. I produced Spanish news, articles, and posts that resonate with the radio station audience; developed and executed seasonal marketing campaigns, increasing revenue and audience; coordinated email marketing campaigns.



VICEVERSA MAGAZINE, MINNEAPOLIS

• Minneapolis, Minnesota, United States

• Editorial Coordinator

  • Nov 2006 - Dec 2007

  I supervised contributors, content production, progress, and deadlines; proofread and edited magazine articles. I supervised contributors, content production, progress, and deadlines; proofread and edited magazine articles.



Grupo Editorial Producto

• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Coordinator (Escape and Producto Light)

  • May 2000 - Aug 2002

  I directed and edited the publication of two magazines, Escape (bilingual-Spanish/ English publication about traveling), and Producto Light (health topics); aligned objectives across assigned work for all reporters. I wrote and adapted articles for publication and regulated the overall magazine design.

• Staff Writer

  • Jun 1999 - May 2000

  I authored articles and news regarding tourism business, hotel industry, health, nutrition, and sports. I wrote reviews about each visited destination, travel planning, and the culture of the locals; covered and followed press conferences, trips, and events.



Magazine "LA BRÚJULA" (CONAC)

• Caracas, Venezuela

• News Reporter - Arts and Cultural Events

  • Jan 1998 - Apr 1999

  I functioned as the primary researcher and special assistant to the magazine coordinator; wrote reviews and synopsis in Spanish about movies, music, theater plays, concerts, and museums exhibitions. I functioned as the primary researcher and special assistant to the magazine coordinator; wrote reviews and synopsis in Spanish about movies, music, theater plays, concerts, and museums exhibitions.



CARACAS MUNICIPAL COUNCIL (Sumat)

• Caracas, Venezuela

• Communications Assistant

  • May 1997 - 1998

  I formulated and delivered professional proposals for institutional publications and press releases; studied and assessed existing initiatives, sponsorships, and potential events concerning municipal social policy; certified the quality of municipal public relations through supervising critical members involved in the programs. I formulated and delivered professional proposals for institutional publications and press releases; studied and assessed existing initiatives, sponsorships, and potential events concerning municipal social policy; certified the quality of municipal public relations through supervising critical members involved in the programs.