Experience

Pacific Packaging Products, Inc.

• United States
• Packaging & Containers
• 1 - 100 Employee

• Marketing & Integration Specialist

  • Oct 2019 - Present



Packaging Products Corporation

• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Feb 2017 - Oct 2019

  Ms. McGrath brings tremendous new energy and creative resources to PPC from her diverse cross functional experiences in other consumer and service industries. From January 2017 – Present she has taken on the full time roll of Director of Marketing. She is responsible for all aspects of the marketing mix including new business generation. As Director of Marketing Ms. McGrath draws on her past experiences to manage continued web based initiatives, marketing strategy, branding, and trade shows. Day to day she also contributes to product selection, design, PR, and sales programming as well as initiatives to improve internal communications and efficiencies. The Director of Marketing reports directly to the President and works across all functions.



ADP

• United States
• Human Resources Services
• 700 & Above Employee

• Strategic Account Executive

  • Sep 2015 - Feb 2016

  ADP TotalSource PEO HR/BPO Solution: There will always be challenges facing your business. The key is to know how to overcome them. If you are looking to build a profitable and successful business, it requires not only your time, but a focused approach. ADP TotalSource® gives you just that, a unique approach that allows you to maximize your business potential. The TotalSource® solution gives you back valuable time and peace of mind creating a more efficient and effective environment to focus to back on your business to better accomplish business goals. Click the video below to view a short video demonstrating how ADP TotalSource® can help you focus on what's really important; growing your business.



Stella & Dot

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Sales Executive

  • May 2011 - Sep 2015

  Senior Sales Executive for global accessories brand. Achieved #3 sales executive companywide of over 20,000 employees and two double promotions within 2 consecutive months. Position key competencies include lead generation, relationship building, account management, retention management, team building, branding and launch communications, event planning, network marketing, cold calling, territory expansion, sales & marketing campaigns, social media platform management, CRM, and team leadership. Senior Sales Executive for global accessories brand. Achieved #3 sales executive companywide of over 20,000 employees and two double promotions within 2 consecutive months. Position key competencies include lead generation, relationship building, account management, retention management, team building, branding and launch communications, event planning, network marketing, cold calling, territory expansion, sales & marketing campaigns, social media platform management, CRM, and team leadership.



Creative Artists Agency

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Executive

  • Oct 2006 - Jul 2013

  Global Music Touring Marketing Executive. In charge of organization, design, and implementation of marketing and advertising campaign while managing expectations, brand management, and campaign targets for each client portfolio managed overseeing all aspects of cross-platform team members of clients, management teams, marketing executives, buyers, and sponsor. Creative consultation and partnership advisement to strengthen marketing campaigns through online, traditional, and grassroots efforts. Key competencies: brand management, global marketing, benchmarking, relationship building and retention, territory expansion, research and market analysis, project implementation, competitive marketing positioning, account management, organization & time management, social media advertising & management, vendor relationship management



CueZone Records

• Marketing/Promotion/ Artisit Management Internship

  • Jun 2005 - Oct 2005

  In charge of co-creating a 5-year business plan and marketing strategy for the start-up record label. Consulted on marketing and promotional campaigns, artist management, and internal business systems. In charge of co-creating a 5-year business plan and marketing strategy for the start-up record label. Consulted on marketing and promotional campaigns, artist management, and internal business systems.