Business Consultant

• Jan 2023 - Present

CMO

• Aug 2022 - Mar 2023

MeSocial is an app striving to improve the mental health of its users by strengthening real-life relationships. As the CMO, I: - Implement cross-channel marketing and advertising campaigns across platforms. - Following up with the optimization of digital campaigns. - Management of marketing and graphic design teams to develop a plan for branding development. - Assisting stakeholders with an outreach strategy to acquire funding. MeSocial is an app striving to improve the mental health of its users by strengthening real-life relationships. As the CMO, I: - Implement cross-channel marketing and advertising campaigns across platforms. - Following up with the optimization of digital campaigns. - Management of marketing and graphic design teams to develop a plan for branding development. - Assisting stakeholders with an outreach strategy to acquire funding.

Digital Marketing Assistant

• Feb 2022 - Nov 2022

Our goal is to not just improve sales, but bring La Riggiola's brand to a digital space. - SEM set up and optimization on Google, Facebook and Instagram. - Budget management for marketing campaigns. - Determine KPI's (conversion, retention and reactivation) - Report analysis to further develop marketing strategies. - CRM Automation using various tools. - SEO development on their website to boost organic reach. - Creation of digital assets(image and video) and copy for marketing campaigns. - Social Media content creation.

Digital Marketing Consultant

• Feb 2022 - Nov 2022

We have our sights set on +10k users by spring. This means a lot of work in a very limited amount of time. - Modelling of user personas - Competitor analysis and keyword research. - SEM set up and continuous optimization through analysis of campaign data. - Website redesign and SEO implementation. - ASO to increase organic reach of the app itself(keywords, screens, video). - Design of digital assets for ad campaigns(images and video) including copy. - A/B testing of paid digital campaigns.

Creative Director

• Aug 2020 - Feb 2022

Coordinating creative digital strategies for clients in the restaurant and beauty fields from USA, LatAm and Spain. We want to make marketing accessible to every business at every stage of their venture. Current projects: Germany - Restaurant La Guacamaya Sweden - Djungo App. South Africa - Your Couture and iStyleU App. Hong Kong - Musician Oliver Ma Coordinating creative digital strategies for clients in the restaurant and beauty fields from USA, LatAm and Spain. We want to make marketing accessible to every business at every stage of their venture. Current projects: Germany - Restaurant La Guacamaya Sweden - Djungo App. South Africa - Your Couture and iStyleU App. Hong Kong - Musician Oliver Ma

Consultant

• Aug 2019 - Nov 2020

Established framework for analyzing their marketing data using Google Analytics and Google Search Console. From SEO to optimising their social media ad campaigns. Updated UX design on their website to tackle a big issue of abandoned shopping carts. Established framework for analyzing their marketing data using Google Analytics and Google Search Console. From SEO to optimising their social media ad campaigns. Updated UX design on their website to tackle a big issue of abandoned shopping carts.

Digital Marketing Manager

• Oct 2015 - Aug 2019

Team player? Check. Team leader? Also check. Onso Consulting entrusted me with their first healthcare focused digital marketing team. Long story short, in three months we took our client on the verge of closing his practice, to over 25,000 video views per day with an $80 monthly investment, and an average of 15 new patients every week. *Planning, team lead, social network auditing, content creation, reporting. Team player? Check. Team leader? Also check. Onso Consulting entrusted me with their first healthcare focused digital marketing team. Long story short, in three months we took our client on the verge of closing his practice, to over 25,000 video views per day with an $80 monthly investment, and an average of 15 new patients every week. *Planning, team lead, social network auditing, content creation, reporting.

Co-Founder

• 2009 - 2012

This gig came purely out of passion. Games. Online games. We managed to create an international giant, by using entirely social media and word of mouth. Our very first tournament had 75 participants. By Nov 24th 2012, our last tournament, we had over 450 participants from Honduras, Costa Rica, El Salvador, Nicaragua, Guatemala, and Mexico. *Community management, content creation, events. This gig came purely out of passion. Games. Online games. We managed to create an international giant, by using entirely social media and word of mouth. Our very first tournament had 75 participants. By Nov 24th 2012, our last tournament, we had over 450 participants from Honduras, Costa Rica, El Salvador, Nicaragua, Guatemala, and Mexico. *Community management, content creation, events.

Junior Graphic Designer

• 2005 - 2007

This is the one that took me in the right direction. *Layout, print, digital media. This is the one that took me in the right direction. *Layout, print, digital media.