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5.0

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Jay Ahuja

I met Gretchen when she atarted at the Observer and witnessed her transformation from an eager, young college graduate, dedicated to learning the ins-and-outs of the newspaper business, to one of the paper's hardest-working, best-producing advertising sales representatives. Her positive outlook, commitment to selling with integrity, and simultaneous dedication to the product and her clients is nothing short of astounding.

Joel Sprouse

I had the great pleasure of working with Gretchen for several years and one would be hard pressed to find a stronger ambassador for their organization! She demonstrates all one could hope for in a marketing professional. No one will out work her, out think her, or care more about the clients and the company she represents, than Gretchen. The rare combination of talent and passion is what most sets her apart.

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Experience

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Client Engagement Manager
      • Jul 2019 - Present

      TKXS is a B2B technology and data-driven solutions company, which provides data collection, data science, technology and data-enabled marketing and incentive management capabilities to the agriculture, healthcare, construction and industrial supply industries. TKXS’ solutions allow customers to acquire and leverage data, glean market intelligence, operate more effectively and create demand. To learn more, please visit www.tkxs.com. TKXS is a B2B technology and data-driven solutions company, which provides data collection, data science, technology and data-enabled marketing and incentive management capabilities to the agriculture, healthcare, construction and industrial supply industries. TKXS’ solutions allow customers to acquire and leverage data, glean market intelligence, operate more effectively and create demand. To learn more, please visit www.tkxs.com.

    • Sales & Development Manager
      • Feb 2014 - Jul 2019

      Assist businesses and organizations in finding more efficient solutions in the management and retention of their critical information. Solutions include 100% metadata driven enterprise content management, retention & storage of traditional documents, converting traditional documents to digital format, secure document & data shredding services, secure data storage and tape vault retention. Assist businesses and organizations in finding more efficient solutions in the management and retention of their critical information. Solutions include 100% metadata driven enterprise content management, retention & storage of traditional documents, converting traditional documents to digital format, secure document & data shredding services, secure data storage and tape vault retention.

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Regional Sales Manager
      • Jul 2012 - Feb 2014

      Recruited to develop and manage the state of North Carolina. Responsible for prospecting and securing new business, cultivating relationships, evaluating client needs and capitalizing on opportunities to close business. Recruited to develop and manage the state of North Carolina. Responsible for prospecting and securing new business, cultivating relationships, evaluating client needs and capitalizing on opportunities to close business.

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Named Account Executive
      • Mar 2011 - Jul 2012

      Responsible for prospecting, obtaining information, qualifying needs, presenting solution based proposals, final negotiations and closing business. Developed and presented needs based proposals that included operating procedures, economic analysis, cost data, ROI, annual depreciation and machine life. Maintained knowledge of cutting edge technology and work flow solutions including document imaging products, general office computing, hardware and software expertise. Responsible for prospecting, obtaining information, qualifying needs, presenting solution based proposals, final negotiations and closing business. Developed and presented needs based proposals that included operating procedures, economic analysis, cost data, ROI, annual depreciation and machine life. Maintained knowledge of cutting edge technology and work flow solutions including document imaging products, general office computing, hardware and software expertise.

    • Director of Sales and Marketing/Associate Publisher
      • Jun 2009 - May 2010

      Recruited to manage day-to-day operations including promotions, staffing, new product development, expense management and direction of 34 employees in 2 regional offices. Direct accountability for advertising sales, production, distribution and circulation of 6 newspapers. Recruited to manage day-to-day operations including promotions, staffing, new product development, expense management and direction of 34 employees in 2 regional offices. Direct accountability for advertising sales, production, distribution and circulation of 6 newspapers.

    • United States
    • Newspaper Publishing
    • 200 - 300 Employee
    • National Advertising Account Executive
      • Jan 2006 - May 2009

      Responsible for over $2.7 million in annual sales. Expand and service over 120 active accounts. Initiate contact, build rapport, negotiate contracts, close sales and retain business.Consistently increase annual revenue and build market share by actively pursuing new business opportunities. Develop and implement strategic marketing plans to increase revenue.Proactively design comprehensive and creative need-based proposals with return on investment to increase revenue and number of active accounts.Forecast and budget revenue based on market trends. Update clients on local market conditions via competitive information, market research and business publications.Create effective sales collateral including demographic information and market research to increase sales.

    • Advertising Sales Representative
      • Sep 1997 - Dec 2005

      Developed and managed a retail sales territory. Secured new customers, established relationships and maintained business. Forecasted growth patterns and mapped strategies to increase revenue Partnered with fashion, medical and retail clients to create and implement strategic marketing plans while consistently increasing annual territory revenue and building market share. Increased annual revenue from $450,000.00 to $950,000.00.Created and managed the sales efforts, marketing, creative design and production of more than 5 specialty publications each year to fill market needs.Captained the joint effort between the advertising division and the newsroom to implement a new STYLE publication.

    • Advertising Sales Representative
      • Apr 1995 - Sep 1997

      Responsible for the development and sale of advertising programs within The Charlotte Observer's Gaston section. Responsibilities included growth and maintenance of existing customer base, development of new customers, prospecting, cold calling, creative customer advertising program recommendations, proposals, design/ad layout, coordination and communication of various internal departments to ensure successful program implementation.

    • Advertising Sales Trainee
      • Mar 1993 - Apr 1995

      Maintained monthly newspaper schedules for a list of major advertising accounts including Belk, Dillard's, Hecht's, Circuit City and all movie theater accounts. Worked closely with advertising staff in maintenance and support of accounts and provided territory coverage for absent employees.

Education

  • Western Carolina University
    Bachelor of Arts (B.A.) in English, Concentration in Journalism, Minor in Communications, English, Journalism, Communications

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