Gretchen Dorosz

Senior Photo Editor at Jetsetter
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Location
New York City Metropolitan Area, US

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Experience

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Senior Photo Editor
      • 2015 - Present

      Worked independently as Photo department lead, collaborated with Creative team, and provided direction to freelancers and junior team members. Conceptualized and produced photo / video shoots, made image selects for magazine features, performed photo research, managed retouching, optimized images for web, and created brand imaging standards. Ensured consistency of photographic language across all platforms.Key Accomplishments:• Established streamlined workflow for short- and long-term… Worked independently as Photo department lead, collaborated with Creative team, and provided direction to freelancers and junior team members. Conceptualized and produced photo / video shoots, made image selects for magazine features, performed photo research, managed retouching, optimized images for web, and created brand imaging standards. Ensured consistency of photographic language across all platforms.Key Accomplishments:• Established streamlined workflow for short- and long-term allocation of image assets, resulting in anorganized and easily searchable image library.• Recognized by leadership for consistently meeting complex content requirements, achievingproduction goals, and seamlessly executing management objectives; directed all content integrationand metadata processes.• Managed photo department operational budget, with profitability in mind, contributing to the overallmonetization goals of editorial strategy.• Grew brand’s Instagram following from 40K to 100K+ by implementing weekly “story” highlights,initiating exciting partnerships and giveaways, and using data to select the best performing imagery, while keeping trends and seasonality in mind. Show more Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Producer
      • Jan 2015 - May 2015

      Coordinated post-production campaigns from start to finish, including providing clients with estimated job timelines and deadlines, scheduling, and billing estimates / invoices. Ensured seamless communication between clients, photographers, and retouchers. Assigned projects according to applicable skills and workload balance. Managed creative feedback and approval process at various stages of asset development.

    • United States
    • Retail
    • 1 - 100 Employee
    • Art Director
      • Sep 2013 - May 2015

      Provided art direction to multiple photo sets to establish proper execution of on-figure e-commerce shoots. Drove consistent styling throughout shoots, including ensuring alignment with all shot requirements and selecting / uploading images to retouchers. Partnered with various teams across Amazon Fashion.

    • United States
    • Photography
    • 1 - 100 Employee
    • Producer
      • Oct 2013 - Nov 2014

      Managed several post-production jobs simultaneously, including defining detailed campaign process, negotiating budgets, and coordinating schedules, timelines, estimates, and client review meetings. Ensured efficient communication between clients, photographers, and retouchers. Led creative feedback and approval process at various stages of development to achieve client vision on time and within budget.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Production Coordinator
      • May 2012 - Oct 2013

      Worked as studio coordinator assisting in many areas of production including producing on-figure and still life photo shoots, working as an art director on set, stylist assistant, and samples coordinator.

Education

  • Rochester Institute of Technology
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