Greta Fitz
Founder | CEO of ASCENTION BEAUTY CO., Inc. at ASCENTION BEAUTY CO., Inc.- Claim this Profile
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Bio
Carlos Alvarado
I had the amazing opportunity to work with Greta on relaunching Anthony's line of Men's products on Birchbox.com. From a complete overhaul of packaging, products and branding, Greta was an incredible partner through and through. She was very much invested in the success of Anthony brands and you could see her enthusiasm and passion for her work whenever we met. Through our partnership back in July 2014, Anthony was able to quickly take part in the Details magazine collaboration we had planned which led to incredible (new) awareness for the brand and sell-through of a variety of existing Hero products and introduction of new ones. Greta was an incredible partner and her next company will be lucky to have her as a great leader and collaborator.
Jason Cronk
Greta is a highly organized, highly motivated, creative marketing professional. My time working with Greta was energizing and exhilarating as we managed multiple new launches as well as marketing programs and opportunities. She has a very unique talent of mesmerizing a room when she is presenting an idea or selling a concept. I would absolutely say without question that Greta cares very much about her body of work and she is very good at what she does. I enjoyed my time working alongside her.
Carlos Alvarado
I had the amazing opportunity to work with Greta on relaunching Anthony's line of Men's products on Birchbox.com. From a complete overhaul of packaging, products and branding, Greta was an incredible partner through and through. She was very much invested in the success of Anthony brands and you could see her enthusiasm and passion for her work whenever we met. Through our partnership back in July 2014, Anthony was able to quickly take part in the Details magazine collaboration we had planned which led to incredible (new) awareness for the brand and sell-through of a variety of existing Hero products and introduction of new ones. Greta was an incredible partner and her next company will be lucky to have her as a great leader and collaborator.
Jason Cronk
Greta is a highly organized, highly motivated, creative marketing professional. My time working with Greta was energizing and exhilarating as we managed multiple new launches as well as marketing programs and opportunities. She has a very unique talent of mesmerizing a room when she is presenting an idea or selling a concept. I would absolutely say without question that Greta cares very much about her body of work and she is very good at what she does. I enjoyed my time working alongside her.
Carlos Alvarado
I had the amazing opportunity to work with Greta on relaunching Anthony's line of Men's products on Birchbox.com. From a complete overhaul of packaging, products and branding, Greta was an incredible partner through and through. She was very much invested in the success of Anthony brands and you could see her enthusiasm and passion for her work whenever we met. Through our partnership back in July 2014, Anthony was able to quickly take part in the Details magazine collaboration we had planned which led to incredible (new) awareness for the brand and sell-through of a variety of existing Hero products and introduction of new ones. Greta was an incredible partner and her next company will be lucky to have her as a great leader and collaborator.
Jason Cronk
Greta is a highly organized, highly motivated, creative marketing professional. My time working with Greta was energizing and exhilarating as we managed multiple new launches as well as marketing programs and opportunities. She has a very unique talent of mesmerizing a room when she is presenting an idea or selling a concept. I would absolutely say without question that Greta cares very much about her body of work and she is very good at what she does. I enjoyed my time working alongside her.
Carlos Alvarado
I had the amazing opportunity to work with Greta on relaunching Anthony's line of Men's products on Birchbox.com. From a complete overhaul of packaging, products and branding, Greta was an incredible partner through and through. She was very much invested in the success of Anthony brands and you could see her enthusiasm and passion for her work whenever we met. Through our partnership back in July 2014, Anthony was able to quickly take part in the Details magazine collaboration we had planned which led to incredible (new) awareness for the brand and sell-through of a variety of existing Hero products and introduction of new ones. Greta was an incredible partner and her next company will be lucky to have her as a great leader and collaborator.
Jason Cronk
Greta is a highly organized, highly motivated, creative marketing professional. My time working with Greta was energizing and exhilarating as we managed multiple new launches as well as marketing programs and opportunities. She has a very unique talent of mesmerizing a room when she is presenting an idea or selling a concept. I would absolutely say without question that Greta cares very much about her body of work and she is very good at what she does. I enjoyed my time working alongside her.
Experience
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ASCENTION BEAUTY CO., Inc.
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Founder | CEO of ASCENTION BEAUTY CO., Inc.
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Jul 2018 - Present
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Eleven11 Global Inc.
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Personal Care Product Manufacturing
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Founder
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Jan 2020 - May 2022
Branding and marketing consultancy firm. Specializing in strategic advisement, new brand development, social media marketing, email and sms marketing, copywriting, content development, operations, supply chain, logistics for existing and emerging brands. Branding and marketing consultancy firm. Specializing in strategic advisement, new brand development, social media marketing, email and sms marketing, copywriting, content development, operations, supply chain, logistics for existing and emerging brands.
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Groupe Clarins
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Personal Care Product Manufacturing
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700 & Above Employee
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Head of Mugler Fragrance US Marketing Consultant
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Jul 2018 - Aug 2019
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The Platinum Blond LLC.
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United States
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Cosmetics
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Founder
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Mar 2018 - Aug 2019
Marketing Consultant servicing the various needs of indie beauty brands. Marketing Consultant servicing the various needs of indie beauty brands.
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Clean Beauty Collective Inc.
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Vice President of Global Marketing and Product Development | QVC On Air Guest, Brand Spokeswoman
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Aug 2014 - Mar 2018
Head of Global Marketing, Product Development and Brand Spokeswoman. Responsible for strategic growth planning, brand creation, innovation development, management, digital and social media marketing, and integrated trade / ecommerce marketing across multi-categories: CLEAN Reserve, CLEAN, CLEAN Home and Fusion Beauty. Head of Global Marketing, Product Development and Brand Spokeswoman. Responsible for strategic growth planning, brand creation, innovation development, management, digital and social media marketing, and integrated trade / ecommerce marketing across multi-categories: CLEAN Reserve, CLEAN, CLEAN Home and Fusion Beauty.
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Anthony Skin
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Director of Marketing
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May 2013 - Aug 2014
Marketing head of premium entrepreneurial skincare company. Lead global innovation, brand management, execution and digital marketing strategies and implementation across 4 brands. Marketing head of premium entrepreneurial skincare company. Lead global innovation, brand management, execution and digital marketing strategies and implementation across 4 brands.
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Mars
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United States
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Manufacturing
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700 & Above Employee
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Marketing Manager
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Oct 2011 - May 2013
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Coty
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Netherlands
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Personal Care Product Manufacturing
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700 & Above Employee
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Global Marketing Manager- Calvin Klein
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Oct 2007 - Oct 2011
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Shiseido
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Japan
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Personal Care Product Manufacturing
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700 & Above Employee
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Senior Marketing Manager
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Mar 2006 - Oct 2007
Led all global marketing, brand building, management and development for ZIRH men's skincare and John Varvatos Fragrance and SKIN Led all global marketing, brand building, management and development for ZIRH men's skincare and John Varvatos Fragrance and SKIN
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Coty
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Netherlands
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Personal Care Product Manufacturing
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700 & Above Employee
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Assistant Marketing Manager
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2004 - 2006
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Global Marketing Coordinator, Ralph Lauren Fragrances
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Mar 2001 - Nov 2004
Managed and supported the global marketing activity for Ralph Lauren Fragrances Managed and supported the global marketing activity for Ralph Lauren Fragrances
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FCB Global
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United States
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Advertising Services
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700 & Above Employee
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Media Planning Assistant
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Jun 2000 - Mar 2001
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Marketing Coordinator
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1998 - 2000
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Education
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Kean University
Bachelor of Science, Marketing
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