Greg Yeadon
Fractional VP of Marketing / Senior Consultant - Brand Management and Connected Commerce at Simpactful- Claim this Profile
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Bio
Bill Porter
I would work with Greg again in a heartbeat. He is a proven leader, drives people towards success while also helping mentor along the way. Has the ability to build the plan with a clear strategy, launch the plan and optimize post launch. I worked closely with Greg on multiple campaigns across our brands and am proud of the value add we made.
John Marin
If you're looking for a smart, collaborative marketing leader and partner, look no further than Greg. During our time together at CLIF, he was a critical leader in the transformation of CLIF's e-comm business from 0 to 60 faster than a Tesla, while living at the intersection of Marketing, Sales, and Creative. He is well-versed in the workings of the giants of e-tailing, and translates company-specific needs into sharp strategies within these channels. From my perspective, he respected, yet gave valuable input into creative asset development and deployment to drive business. Further, he is passionate about new technologies and innovation opportunities. He is a smart, influential, collaborative, and respectful partner—a joy to work with.
Kelsey Mara
I worked for Greg on the eMarketing team at Clif Bar & Company. He was an incredible manager. Greg is extremely knowledgeable about eCommerce, branding, and competitive markets. He's very well connected and innovative in his thinking. I couldn't have asked for a better person to learn from. As a people manager, Greg took initiative to help build a career development path for me and worked hard to push areas of comfort to cultivate a learning environment. Greg often asks "why do you think that?" to understand ways of thinking outside his own. We've since moved on to different teams but I hope for the chance to work with him again in the future. I would recommend Greg on any team!
Bill Porter
I would work with Greg again in a heartbeat. He is a proven leader, drives people towards success while also helping mentor along the way. Has the ability to build the plan with a clear strategy, launch the plan and optimize post launch. I worked closely with Greg on multiple campaigns across our brands and am proud of the value add we made.
John Marin
If you're looking for a smart, collaborative marketing leader and partner, look no further than Greg. During our time together at CLIF, he was a critical leader in the transformation of CLIF's e-comm business from 0 to 60 faster than a Tesla, while living at the intersection of Marketing, Sales, and Creative. He is well-versed in the workings of the giants of e-tailing, and translates company-specific needs into sharp strategies within these channels. From my perspective, he respected, yet gave valuable input into creative asset development and deployment to drive business. Further, he is passionate about new technologies and innovation opportunities. He is a smart, influential, collaborative, and respectful partner—a joy to work with.
Kelsey Mara
I worked for Greg on the eMarketing team at Clif Bar & Company. He was an incredible manager. Greg is extremely knowledgeable about eCommerce, branding, and competitive markets. He's very well connected and innovative in his thinking. I couldn't have asked for a better person to learn from. As a people manager, Greg took initiative to help build a career development path for me and worked hard to push areas of comfort to cultivate a learning environment. Greg often asks "why do you think that?" to understand ways of thinking outside his own. We've since moved on to different teams but I hope for the chance to work with him again in the future. I would recommend Greg on any team!
Bill Porter
I would work with Greg again in a heartbeat. He is a proven leader, drives people towards success while also helping mentor along the way. Has the ability to build the plan with a clear strategy, launch the plan and optimize post launch. I worked closely with Greg on multiple campaigns across our brands and am proud of the value add we made.
John Marin
If you're looking for a smart, collaborative marketing leader and partner, look no further than Greg. During our time together at CLIF, he was a critical leader in the transformation of CLIF's e-comm business from 0 to 60 faster than a Tesla, while living at the intersection of Marketing, Sales, and Creative. He is well-versed in the workings of the giants of e-tailing, and translates company-specific needs into sharp strategies within these channels. From my perspective, he respected, yet gave valuable input into creative asset development and deployment to drive business. Further, he is passionate about new technologies and innovation opportunities. He is a smart, influential, collaborative, and respectful partner—a joy to work with.
Kelsey Mara
I worked for Greg on the eMarketing team at Clif Bar & Company. He was an incredible manager. Greg is extremely knowledgeable about eCommerce, branding, and competitive markets. He's very well connected and innovative in his thinking. I couldn't have asked for a better person to learn from. As a people manager, Greg took initiative to help build a career development path for me and worked hard to push areas of comfort to cultivate a learning environment. Greg often asks "why do you think that?" to understand ways of thinking outside his own. We've since moved on to different teams but I hope for the chance to work with him again in the future. I would recommend Greg on any team!
Bill Porter
I would work with Greg again in a heartbeat. He is a proven leader, drives people towards success while also helping mentor along the way. Has the ability to build the plan with a clear strategy, launch the plan and optimize post launch. I worked closely with Greg on multiple campaigns across our brands and am proud of the value add we made.
John Marin
If you're looking for a smart, collaborative marketing leader and partner, look no further than Greg. During our time together at CLIF, he was a critical leader in the transformation of CLIF's e-comm business from 0 to 60 faster than a Tesla, while living at the intersection of Marketing, Sales, and Creative. He is well-versed in the workings of the giants of e-tailing, and translates company-specific needs into sharp strategies within these channels. From my perspective, he respected, yet gave valuable input into creative asset development and deployment to drive business. Further, he is passionate about new technologies and innovation opportunities. He is a smart, influential, collaborative, and respectful partner—a joy to work with.
Kelsey Mara
I worked for Greg on the eMarketing team at Clif Bar & Company. He was an incredible manager. Greg is extremely knowledgeable about eCommerce, branding, and competitive markets. He's very well connected and innovative in his thinking. I couldn't have asked for a better person to learn from. As a people manager, Greg took initiative to help build a career development path for me and worked hard to push areas of comfort to cultivate a learning environment. Greg often asks "why do you think that?" to understand ways of thinking outside his own. We've since moved on to different teams but I hope for the chance to work with him again in the future. I would recommend Greg on any team!
Credentials
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Certified Product Marketing Manager (CPMM)
Product Marketing AllianceJul, 2022- Nov, 2024 -
Impact Tilt - Change Catalyst
Tilt 365Nov, 2019- Nov, 2024 -
SPM
Product SchoolMay, 2016- Nov, 2024 -
AWS Certified Cloud Practitioner
Amazon Web Services (AWS)May, 2022- Nov, 2024
Experience
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Simpactful
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United States
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Business Consulting and Services
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1 - 100 Employee
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Fractional VP of Marketing / Senior Consultant - Brand Management and Connected Commerce
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Nov 2022 - Present
Simpactful is more than a CPG/Retail Consulting Firm. We are a network of the industry's best and brightest who have come together after recently leading, innovating, and making our own impact at top corporations. As a powerful team, we offer experience with depth and breadth across many consumer product business functions and all leading and emerging retailers and channels. We specialize in areas like Commercial Strategy (Where to Play/How to Win), Revenue Management, Organizational Development, Omni Channel/Seamless Shopping, Shopper and Consumer Insights, Simpactful Shopper Driven Growth, and more. We offer solutions that are fresh, relevant, and proven. Simpactful. Proven-Connected-Results To learn more, please visit www.simpactful.com or email us at david.friedler@simpactful.com. Show less
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The Firebrand Group LLC
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Walnut Creek, CA
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Principal - Brand Management and Connected Commerce
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Jul 2022 - Present
The Firebrand Group is a marketing and omnichannel consultancy that helps consumer brands ignite growth. With a focus on results-driven solutions, we work with clients to create customized strategies and tactics that drive tangible business outcomes and fuel their growth. Whether you're a startup looking to launch your brand or an established business looking to rekindle growth, The Firebrand Group is here to help you ignite your brand's success. The Firebrand Group is a marketing and omnichannel consultancy that helps consumer brands ignite growth. With a focus on results-driven solutions, we work with clients to create customized strategies and tactics that drive tangible business outcomes and fuel their growth. Whether you're a startup looking to launch your brand or an established business looking to rekindle growth, The Firebrand Group is here to help you ignite your brand's success.
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Vizit
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United States
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Software Development
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1 - 100 Employee
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Advisor and Product Marketing Consultant
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Aug 2022 - Present
In my role as a senior product marketing consultant, I was responsible for defining and executing the product marketing strategy for the core product and future developments. Primary liaison between the product team and the rest of the organization and responsible for ensuring all product marketing initiatives align with the overall corporate strategy. In my role as a senior product marketing consultant, I was responsible for defining and executing the product marketing strategy for the core product and future developments. Primary liaison between the product team and the rest of the organization and responsible for ensuring all product marketing initiatives align with the overall corporate strategy.
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Kadenwood
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Manufacturing
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1 - 100 Employee
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Head of DTC, Omnichannel Commerce, & Digital Marketing
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Jul 2021 - Aug 2022
Kadenwood Brands is a plant-based wellness company that is revolutionizing OTC pain management products. Now sold in over 20K doors, nationwide, including CVS and Kroger. Key brands include Level Select and Social CBD. Growth marketer, team & capability builder, ramping up a new DTC and omnichannel eCommerce operation to acquire, engage, and monetize consumers. Responsible for a team of 5, shopping and technology infrastructure, on-site content, and performance marketing. Kadenwood Brands is a plant-based wellness company that is revolutionizing OTC pain management products. Now sold in over 20K doors, nationwide, including CVS and Kroger. Key brands include Level Select and Social CBD. Growth marketer, team & capability builder, ramping up a new DTC and omnichannel eCommerce operation to acquire, engage, and monetize consumers. Responsible for a team of 5, shopping and technology infrastructure, on-site content, and performance marketing.
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Clif Bar & Company
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United States
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Manufacturing
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500 - 600 Employee
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Senior Marketing Manager | Omnichannel Commerce and Innovation
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Jan 2019 - Jul 2021
Led company-wide omnichannel capability building and >$180MM in omnichannel sales. Responsible for digital shelf management, performance marketing (search and programmatic), and brand marketing on Amazon, Walmart, Target, Instacart, and grocery. Managed 2 direct reports. Led company-wide omnichannel capability building and >$180MM in omnichannel sales. Responsible for digital shelf management, performance marketing (search and programmatic), and brand marketing on Amazon, Walmart, Target, Instacart, and grocery. Managed 2 direct reports.
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Central Garden & Pet
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United States
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Manufacturing
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700 & Above Employee
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Senior Brand Manager / General Manager | Total Pet Health Portfolio
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Aug 2016 - Jan 2019
Brand marketing, eCommerce, base business, retail management, and new product innovation for Comfort Zone Pet Care ($30 MM Revenue). Transformed brand from $10M to $30M annual sales—company’s fastest growing brand and a top brand on Amazon and Chewy – and helped lead the building of company eCommerce capabilities.» Built Comfort Zone to be the #1 brand in pet behavior management and a top brand in pet eCommerce across Chewy, Amazon, and retailer eCommerce» Rebuilt supply chain, product lines, and development pipeline for Comfort Zone to allow the company to own its own destiny in the category we lead in, leading to a significant profit and revenue unlock » Developed 5 product lines, including two that Won "Product of the Year" for the Pet Category, including the Comfort Zone Dog Calming Vest (2019) and the Comfort Zone Cat Calming Collar (2020)» Distilled Comfort Zone brand tagline from insights into "Less Stress. More Love." and developed a supporting campaign to drive awareness of behavior solutions to common pet parent issues. Show less
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Senior Brand Manager / General Manager | Flea & Tick Control
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Dec 2014 - Aug 2016
Brand marketing, eCommerce, retail management, base business, and new product innovation for Adams Flea & Tick Control ($25 MM Revenue). • Reversed brand decline with 22% growth in year 1 and 11% growth in year 2• Increased online sales on Amazon and Walmart from $100K to over $1M within 2 years by redesigning brand assets and promotional campaign
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Brand Manager | Pet Health & Wellness, Behavior Management
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Oct 2012 - Dec 2014
Base business management and innovation across broad portfolio of pet wellness products sold through eCommerce (Amazon, Chewy), mass, and pet specialty channels. Ignited the growth of Comfort Zone from a niche product to a category designing and defining brand for Pet Behavior and set the stage for the brand's ascension in my other roles at Central. Pioneered company presence on eCommerce on Amazon, Chewy and led growth initiatives and capability building.• Developed and executed multi-year marketing campaign, growing sales from $10M to $16M in 3 years• Transformed a losing P&L from -$2M EBIT to $1 MM EBIT • Initiated company activity on Amazon and grew sales from $0 to $6M in 2 years Show less
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Edgewell Personal Care
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United States
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Manufacturing
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700 & Above Employee
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Associate Brand Manager | Banana Boat
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Jun 2011 - Oct 2012
Brand marketing, base business on America’s best-selling sun care brand ($240 MM). • Grew brand +$15M in 2012, representing a +6% increase in sales• Launched $1.5M activation and support of new product launch—leveraged NASCAR/IndyCar partnership with Target
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Associate Brand Manager | Playtex Brands
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Nov 2009 - Jun 2011
Brand marketing, base business, commercial innovation on a personal care growth brand ($75 MM).• Grew sales 30% and FDMx market share by 23%• Designed innovative value channel campaign and regained Dollar General account to deliver $6M annual sales
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Ben's Friends
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United States
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Internet Publishing
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1 - 100 Employee
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Marketing and Strategy
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Mar 2010 - Jun 2011
Contributed to growth strategy and business development for Ben's Friends, a social network for patients with rare diseases. Provided a thorough strategic analysis and assisted with implementation in areas such as mission, vision, and values articulation, network prioritization, partnership development, and technology product management. Contributed to growth strategy and business development for Ben's Friends, a social network for patients with rare diseases. Provided a thorough strategic analysis and assisted with implementation in areas such as mission, vision, and values articulation, network prioritization, partnership development, and technology product management.
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3M
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United States
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Industrial Machinery Manufacturing
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700 & Above Employee
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Associate Brand Manager | Post-it Products
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2009 - Dec 2009
Managed Post-It Writing Tools brand. Led innovation, base business, and consumer marketing activity. Led new product development with 3M scientists and design group in Italy—consumer insights, hard goods design and development, brand strategy, and tech development for launch.
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Marketing Associate | Post-it Products
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2007 - 2009
Led base business and consumer marketing activity for Post-It Flags and Writing Tools product lines. Repositioned core office products for home use, and grew revenues significantly as a result. Nominated for 3M Marketer of the Year.
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Ford Motor Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Consumer Marketing Intern | F-150 Trucks
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2006 - 2006
Ford F-150 brand team, the best-selling vehicle in America. Constructed a comprehensive marketing strategy to protect over $20B in revenue and preserve 29 years of sales leadership in the full-size pickup category. Built the business case for innovations in "trucks as offices" for remote business management. Ford F-150 brand team, the best-selling vehicle in America. Constructed a comprehensive marketing strategy to protect over $20B in revenue and preserve 29 years of sales leadership in the full-size pickup category. Built the business case for innovations in "trucks as offices" for remote business management.
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Pfizer
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Senior Analyst - Biotechnology Strategic Sourcing
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Jun 2001 - Aug 2005
Sr. Analyst - BioPharma Strategic Sourcing, Jul 2003 - August 2005Managed the selection, negotiation, and relationship management process for highly complex and technical production outsourcing services, medical devices, and raw materials for eight commercial biopharmaceuticals including the best selling Enbrel brand.
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Analyst | Clinical Research & Development Strategic Sourcing
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Jun 2001 - Jun 2003
Managed the procurement of services, deal structure, and contract negotiation for clinical research operations. Created and implemented new business processes across Clinical Research & Development operations during company acquisition integration.
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Education
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Northwestern University - Kellogg School of Management
Master of Business Administration - MBA, Marketing, Finance, Strategy -
University of Richmond
Bachelor of Science - BS, Business Administration and Leadership Studies -
University College Dublin
Semester Abroad Program, International Commerce -
Great Valley High School
High School Diploma -
2022 - 2022
Product Marketing Alliance
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