Experience

BioFluidica, Inc.

• United States
• Biotechnology Research
• 1 - 100 Employee

• Chief Business Officer

  • Jun 2023 - Present

  San Diego, California, United States BioFluidica has designed and manufactured proprietary liquid biopsy lab systems, software, chips and tests for the prenatal, oncology and infectious disease markets. We are a privately held biotechnology company based in San Diego that has since 2013 developed the versatile LiquidScan system which allows the capture, isolation and analysis of many biomarkers, including rare cells [e.g. fetal cells, Circulating Tumor Cells (CTCs) and cfDNA] in one platform! Miniaturization of our… Show more BioFluidica has designed and manufactured proprietary liquid biopsy lab systems, software, chips and tests for the prenatal, oncology and infectious disease markets. We are a privately held biotechnology company based in San Diego that has since 2013 developed the versatile LiquidScan system which allows the capture, isolation and analysis of many biomarkers, including rare cells [e.g. fetal cells, Circulating Tumor Cells (CTCs) and cfDNA] in one platform! Miniaturization of our technology has also led to the development of a handheld device for the infectious disease and stroke diagnostics markets. All of our companion diagnostic developments will have implications for improved diagnosis and medical care delivery. I AM LOOKING FOR: Private Investors, Strategic Partners, KOLs and possible Clinical Trial sites to partner with us to further develop and bring to Market our first test, our Prenatal Cell-Based DNA Test. If you would like to hear more about our technology and new test we are happy to show you: Prenatal Cell-Based DNA Test for Aneuploidy and Single Gene Disorders I've been fortunate enough to lead changes in the Standard of Care at several companies. We are looking for those organizations and individuals who have the passion to again improve medical care. Our versatile platform will change Medicine in several fields. Reach out if you want to be on the ground floor of the new solution. Show less



Genetics Consulting Services

• CEO, Founder and Consultant

  • Jan 2015 - Present

  Research Triangle Park, NC Diagnostics and genetics-focused healthcare consultant. Strategy, planning, development, growth, marketing and commercial build expertise. Award-winning sales experience and leadership in every environment, from investment stage to start up to acquisition. KOL and physician relationships across the Globe in Women's Health, Lab and Diagnostics arenas. Health plan/Managed Care/Market development work at every stage of company development. Innovative thinker who can put you into an entirely new… Show more Diagnostics and genetics-focused healthcare consultant. Strategy, planning, development, growth, marketing and commercial build expertise. Award-winning sales experience and leadership in every environment, from investment stage to start up to acquisition. KOL and physician relationships across the Globe in Women's Health, Lab and Diagnostics arenas. Health plan/Managed Care/Market development work at every stage of company development. Innovative thinker who can put you into an entirely new box. Show less



Total Sono

• United States
• Medical Practices
• 1 - 100 Employee

• Chief Executive Officer (AT Medical Management, LLC for Total Sono, LLC)

  • Jun 2021 - Apr 2023

  United States Team lead/support with full P&L responsibility for Total Sono, LLC, a Maternal-Fetal Medicine service and AT Medical Management (private equity-backed) based in the Northeast with plans to move across the United States. Total Sono's mission is to enhance patient care by bringing MFM level ultrasound services into the OB/GYN office daily. Total Sono brings to our OB/GYN locations a high level of oversight by our network of women's health experts. Total revamp of the organization into a… Show more Team lead/support with full P&L responsibility for Total Sono, LLC, a Maternal-Fetal Medicine service and AT Medical Management (private equity-backed) based in the Northeast with plans to move across the United States. Total Sono's mission is to enhance patient care by bringing MFM level ultrasound services into the OB/GYN office daily. Total Sono brings to our OB/GYN locations a high level of oversight by our network of women's health experts. Total revamp of the organization into a professional, growth culture, doubling the size in the first year of growth. Show less



Biora Therapeutics

• United States
• Biotechnology Research
• 1 - 100 Employee

• National Director of Strategic Accounts

  • Jun 2017 - Aug 2021

  Research Triangle Park, NC (Was Progenity) Managed National Specialist team of Directors focused on Maternal Fetal Medicine specialists, OB/GYNs, clinical and genetics laboratories, key health systems and large accounts to provide specialty genetic testing information to patients and health care providers. Full product line supporting Maternal Fetal Medicine Specialtists, OB/GYNs, IVF, Reproductive Endocrinologists and Hospital systems. Testing included COVID-19, NIPT, Carrier Screening Panels, Preeclampsia, and a… Show more (Was Progenity) Managed National Specialist team of Directors focused on Maternal Fetal Medicine specialists, OB/GYNs, clinical and genetics laboratories, key health systems and large accounts to provide specialty genetic testing information to patients and health care providers. Full product line supporting Maternal Fetal Medicine Specialtists, OB/GYNs, IVF, Reproductive Endocrinologists and Hospital systems. Testing included COVID-19, NIPT, Carrier Screening Panels, Preeclampsia, and a Hereditary Cancer Panel in our product line. Company also was developing a medical device for real-time evaluation and pinpoint drug delivery for the gastrointestinal tract. Company transitioned to therapeutic research. Show less



Baebies

• United States
• Medical Device
• 1 - 100 Employee

• VIce President of Sales

  • Jul 2016 - Jun 2017

  Research Triangle, NC Start-up advancing Pediatric care by bringing to market new platforms and testing. Baebies had the first FDA Cleared platform for Newborn Screening for Lysosomal Storage Disorders. Hospital based system groundwork established but product not ready for commercialization at that time. -Assay Development, CLIA Lab, Medical Device Platforms



DiabetOmics

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Chief Commercial Officer (CCO)

  • Feb 2015 - Jun 2016

  National/International Launched LDT gestational diabetes and hypertension in pregnancy metabolic risk profiles, as well as Type 1 and Type 2 Diabetes CLIA lab tests, Clinical support program and Point Of Care (POC) diagnostic medical devices. International distribution deal with Becton Dickinson on POC device. Product could not support full build out, so technology licensing deals put in place for POC Device & CLIA/LDT side as I departed. Established Marketing Department, Distribution Channel Partnerships, Health… Show more Launched LDT gestational diabetes and hypertension in pregnancy metabolic risk profiles, as well as Type 1 and Type 2 Diabetes CLIA lab tests, Clinical support program and Point Of Care (POC) diagnostic medical devices. International distribution deal with Becton Dickinson on POC device. Product could not support full build out, so technology licensing deals put in place for POC Device & CLIA/LDT side as I departed. Established Marketing Department, Distribution Channel Partnerships, Health Systems Plan, Payer adoption as well as physician targeting Pilot Program. Recruited KOL advocates for Speaker's Bureau. Show less



Illumina

• Italy
• IT Services and IT Consulting
• 1 - 100 Employee

• District Sales Manager, Eastern U.S.

  • Feb 2012 - Jan 2015

  Eastern U.S. Managed the Product Development of the most rapidly adopted genetic test of my career (NIPT/NIPS utilizing NGS). Responsible for the activities and growth of the Eastern U.S. Verinata Health Sales Team. Pushed Managed Care coverage, managed Partnerships/Health Systems as well as physician acceptance. Brought on KOL advocates for Speaker's Bureau for ongoing updates to the medical community. Acquired by Illumina, the dominant sequencing company worldwide, for $450M.



Alere Inc.

• United States
• Medical Device
• 700 & Above Employee

• VP, Sales, Marketing & Managed Care

  • 1992 - Feb 2012

  Nationwide GeneCare Medical Genetics acquired by Alere (Now Optum). Continued as Sales, Marketing and Managed Care leader. Presentations on entire company portfolio to Payers, physician groups and IDNs. Trained team of 6 regional managers, 85 field reps, marketing and managed care team for genetics menu integration. Built Sales, Marketing, Client Services and Managed Care functions for genetics division from ground up. Laid groundwork for first CLIA preeclampsia as well as bedside test device… Show more GeneCare Medical Genetics acquired by Alere (Now Optum). Continued as Sales, Marketing and Managed Care leader. Presentations on entire company portfolio to Payers, physician groups and IDNs. Trained team of 6 regional managers, 85 field reps, marketing and managed care team for genetics menu integration. Built Sales, Marketing, Client Services and Managed Care functions for genetics division from ground up. Laid groundwork for first CLIA preeclampsia as well as bedside test device to be launched. Brought first trimester prenatal screening to the U.S., created a market and made it into the standard of care. Show less



NTD Laboratories/PerkinElmer (Now Eurofins)

• Marketing & Sales Manager/ Product Manager

  • 1990 - 1992

  United States Started Sales/Marketing Department for Specialty Diagnostics Company. Sales Strategies & Partnerships in Launch of IP Lab Test. Development, Nationwide Launch and Management of New Laboratory QC Device.