I had the pleasure of both working with and learning from Greg Stielstra for the nearly three years I was his supervisor at Lirio, a behavior change AI company using behavioral science to communicate uniquely to people to promote health enhancing decisions and behaviors. As the former Chief Behavioral Officer at Lirio with over 20 years of academic and commercial experience, I instantly and continuously admired Greg’s marketing and behavioral economics background, ‘can do’ attitude, ability to problem solve for the company and our clients, make behavioral economics concepts and the research they are based on accessible to internal teams and customers, and consistently and successfully use his skillset to support lead generation, product development, and client success. Greg was instrumental in adding and commercializing a behavioral design consulting offering at Lirio that successfully helped B2B customers apply behavioral economics to improve their existing marketing materials, communications, reduce friction for their consumers, and smooth the path a consumer took to complete a desired health behavior. This consulting effort also gave Lirio a new revenue stream. Greg is a master storyteller/presenter, successful book author, and behavioral science creative with robust professional experiences and several creative projects to draw from. Lirio’s customers and employees consistently expressed how much they learned from Greg’s ability to distill behavioral science complexity into simple, transferrable insights to illustrate its value. Greg introduced behavioral science to Lirio before I joined the company. I’m grateful he laid that groundwork, and very much appreciate his unwavering partnership, collegiality, and valuable, creative contributions during my time at Lirio. Working with Greg was one of the highlights of my career. He has my highest endorsement for roles that infuse behavioral economics into marketing assets, help a wide range of people understand the real-world application of behavioral science, and make it come alive to help companies and their clients’ succeed.

My time at Healthways has been deeply exciting and rewarding, and I owe no small part of credit for that to Greg. He is a remarkable thought-leader and teacher, and spearheaded for Healthways a change of philosophy and method for behavior change, titled "WholeMind Engagement." This is the internal name for the practical application of the many remarkable and fascinating principles of behavioral economics. His command of, and presentation of, the core material ignited my imagination. The field blends psychology, sociology, ontology, behavioral understanding and well-being improvement in a way that seemed bristling with opportunities for experimentation and discovery - and Greg was a ready sounding board, guide and collaborator as I put those principles to work in focused and specific ways. When consulting with me on international calls where we strategized possible engagement models for clients, he always demonstrated a nimbleness of mind and a confident hand at matching the right b.e. principle to the engagement gap under discussion. WholeMind Engagement is now the the de facto starting point for the design of new products and programs in Healthways International.

I had the pleasure of both working with and learning from Greg Stielstra for the nearly three years I was his supervisor at Lirio, a behavior change AI company using behavioral science to communicate uniquely to people to promote health enhancing decisions and behaviors. As the former Chief Behavioral Officer at Lirio with over 20 years of academic and commercial experience, I instantly and continuously admired Greg’s marketing and behavioral economics background, ‘can do’ attitude, ability to problem solve for the company and our clients, make behavioral economics concepts and the research they are based on accessible to internal teams and customers, and consistently and successfully use his skillset to support lead generation, product development, and client success. Greg was instrumental in adding and commercializing a behavioral design consulting offering at Lirio that successfully helped B2B customers apply behavioral economics to improve their existing marketing materials, communications, reduce friction for their consumers, and smooth the path a consumer took to complete a desired health behavior. This consulting effort also gave Lirio a new revenue stream. Greg is a master storyteller/presenter, successful book author, and behavioral science creative with robust professional experiences and several creative projects to draw from. Lirio’s customers and employees consistently expressed how much they learned from Greg’s ability to distill behavioral science complexity into simple, transferrable insights to illustrate its value. Greg introduced behavioral science to Lirio before I joined the company. I’m grateful he laid that groundwork, and very much appreciate his unwavering partnership, collegiality, and valuable, creative contributions during my time at Lirio. Working with Greg was one of the highlights of my career. He has my highest endorsement for roles that infuse behavioral economics into marketing assets, help a wide range of people understand the real-world application of behavioral science, and make it come alive to help companies and their clients’ succeed.

My time at Healthways has been deeply exciting and rewarding, and I owe no small part of credit for that to Greg. He is a remarkable thought-leader and teacher, and spearheaded for Healthways a change of philosophy and method for behavior change, titled "WholeMind Engagement." This is the internal name for the practical application of the many remarkable and fascinating principles of behavioral economics. His command of, and presentation of, the core material ignited my imagination. The field blends psychology, sociology, ontology, behavioral understanding and well-being improvement in a way that seemed bristling with opportunities for experimentation and discovery - and Greg was a ready sounding board, guide and collaborator as I put those principles to work in focused and specific ways. When consulting with me on international calls where we strategized possible engagement models for clients, he always demonstrated a nimbleness of mind and a confident hand at matching the right b.e. principle to the engagement gap under discussion. WholeMind Engagement is now the the de facto starting point for the design of new products and programs in Healthways International.

I had the pleasure of both working with and learning from Greg Stielstra for the nearly three years I was his supervisor at Lirio, a behavior change AI company using behavioral science to communicate uniquely to people to promote health enhancing decisions and behaviors. As the former Chief Behavioral Officer at Lirio with over 20 years of academic and commercial experience, I instantly and continuously admired Greg’s marketing and behavioral economics background, ‘can do’ attitude, ability to problem solve for the company and our clients, make behavioral economics concepts and the research they are based on accessible to internal teams and customers, and consistently and successfully use his skillset to support lead generation, product development, and client success. Greg was instrumental in adding and commercializing a behavioral design consulting offering at Lirio that successfully helped B2B customers apply behavioral economics to improve their existing marketing materials, communications, reduce friction for their consumers, and smooth the path a consumer took to complete a desired health behavior. This consulting effort also gave Lirio a new revenue stream. Greg is a master storyteller/presenter, successful book author, and behavioral science creative with robust professional experiences and several creative projects to draw from. Lirio’s customers and employees consistently expressed how much they learned from Greg’s ability to distill behavioral science complexity into simple, transferrable insights to illustrate its value. Greg introduced behavioral science to Lirio before I joined the company. I’m grateful he laid that groundwork, and very much appreciate his unwavering partnership, collegiality, and valuable, creative contributions during my time at Lirio. Working with Greg was one of the highlights of my career. He has my highest endorsement for roles that infuse behavioral economics into marketing assets, help a wide range of people understand the real-world application of behavioral science, and make it come alive to help companies and their clients’ succeed.

My time at Healthways has been deeply exciting and rewarding, and I owe no small part of credit for that to Greg. He is a remarkable thought-leader and teacher, and spearheaded for Healthways a change of philosophy and method for behavior change, titled "WholeMind Engagement." This is the internal name for the practical application of the many remarkable and fascinating principles of behavioral economics. His command of, and presentation of, the core material ignited my imagination. The field blends psychology, sociology, ontology, behavioral understanding and well-being improvement in a way that seemed bristling with opportunities for experimentation and discovery - and Greg was a ready sounding board, guide and collaborator as I put those principles to work in focused and specific ways. When consulting with me on international calls where we strategized possible engagement models for clients, he always demonstrated a nimbleness of mind and a confident hand at matching the right b.e. principle to the engagement gap under discussion. WholeMind Engagement is now the the de facto starting point for the design of new products and programs in Healthways International.