Experience

Finery

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-Founder

  • Jul 2013 - Present

  Los Angeles, CA Finery is a design and manufacturing studio built specifically for Elevating the Uniform to a Craft. Finery was born from the need to create a uniform that didn’t look or feel like a uniform. We believe that uniforms can not only be comfortable and durable, but also beautifully made of high quality materials and craftsmanship. Finery’s entire approach to uniforms is a balance of style, quality, comfort, durability and sustainability, ensuring each garment manufactured not only… Show more Finery is a design and manufacturing studio built specifically for Elevating the Uniform to a Craft. Finery was born from the need to create a uniform that didn’t look or feel like a uniform. We believe that uniforms can not only be comfortable and durable, but also beautifully made of high quality materials and craftsmanship. Finery’s entire approach to uniforms is a balance of style, quality, comfort, durability and sustainability, ensuring each garment manufactured not only reflects an elevated expression of the traditional uniform, but one that also reflects its workwear heritage. Services include Catalogue Core Assortment, Custom Design, Styling, Sampling, Manufacturing, Distribution, Reorder Fulfillment, and Inventory Management. Our manufacturing has grown to domestic and international capabilities in the six figure range to meet any size project across any geographic regions. Show less



Levi Strauss & Co.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Sr Mgr, Global Entertainment Marketing

  • Jul 2011 - Nov 2014

  Los Angeles, CA Global Marketing lead for industry-leading apparel brand. Role includes: leading strategic direction for Entertainment & Influencer Marketing for all product categories across portfolio. Ideation, strategy, implementation and execution of influencer marketing efforts. Additionally responsible for implementation of US strategy across global markets, & 1.5MM annual budget. - Lead strategy and execution of Levi's Entertainment Marketing through the Haus model. Launched an industry-leading… Show more Global Marketing lead for industry-leading apparel brand. Role includes: leading strategic direction for Entertainment & Influencer Marketing for all product categories across portfolio. Ideation, strategy, implementation and execution of influencer marketing efforts. Additionally responsible for implementation of US strategy across global markets, & 1.5MM annual budget. - Lead strategy and execution of Levi's Entertainment Marketing through the Haus model. Launched an industry-leading model for Entertainment Marketing through experiential, long-term equity and relationship building. - Co-lead Global Music Strategy for brand including campaign artist selection for ATL and BTL advertising, events, activations, and programming. Work cross-functionally to ensure all teams are briefed in to ensure all artists are leveraged throughout each business function. - Plan and execute robust event program within the entertainment space spanning intimate dinners for TV/film casts (Modern Family, Shameless, Boardwalk Empire, etc) and private performances with musicians (Frank Ocean, Tyler the Creator, Miguel, Snoop Dogg, The Black Keys, RZA, M83, Sigur Ros, Solange, Outkast, Bon Iver, etc.) - Drive product placement in film, TV, music, and celebrity-driven editorial. Leveraging these placements for PR amplification with cross-functional support from internal and external PR partners. - Work directly with global leads to direct and inform entertainment strategy. Opened up Haus models globally in the key cities of London and Tokyo to provide entertainment hubs for Europe and Asia respectively. - Manage staff of 5 and external PR agency. Show less



FIJI Water

• Beverage Manufacturing
• 300 - 400 Employee

• Senior Event Marketing Manager, West

  • Jan 2008 - Jul 2011

  - Define and implement national event marketing strategy to enhance brand awareness and grow affinity. - Manage national budget across 6 major regions. - Oversee team of 10 to execute key initiatives and deliver brand message via an average of 1000 events/yr. Event sampling: Aspen Food & Wine Classic, NY Fashion Week, Coachella, SXSW, WMC, Hawaii Film Festival, Sundance, FIJI Dinner Series, film premieres, and other events in key pillars such as art, politics, philanthropy… Show more - Define and implement national event marketing strategy to enhance brand awareness and grow affinity. - Manage national budget across 6 major regions. - Oversee team of 10 to execute key initiatives and deliver brand message via an average of 1000 events/yr. Event sampling: Aspen Food & Wine Classic, NY Fashion Week, Coachella, SXSW, WMC, Hawaii Film Festival, Sundance, FIJI Dinner Series, film premieres, and other events in key pillars such as art, politics, philanthropy, hospitality, and epicurean. - Work cross-functionally with department heads from Sales, Home Delivery, Social Media, PR, Business Development, and Strategic Partnerships. - Implement key initiatives to the Event Marketing Program: - Retail Promotions: Executed volume-driving event-based retail promotions at key retailers. 17 in 2010 resulting in over 19,000 case sales increase. - FIJI-owned events: Executed first FIJI Water produced event in 2007, increasing to 10 per year thereafter. - Direct Sales Program: Developed a direct to event sales program driving sales for marketing department with over 4,000 cases sold in 2010. - Showroom Seeding: Implemented a brand equity building seeding program in LA that includes Dior, Bulgari, Prada, DVF, Puma, Converse, H&M, Disney, Fox, Warner Bros., Paramount, Oliver Peoples, etc. - Influencer Seeding: Implemented seeding to influencers including editors, stylists, celebrities, publicists, and executives. Show less



Zoo York LLC / Marc Ecko Enterprises

• Director of Entertainment Marketing

  • May 2006 - May 2007

  - Oversee all marketing initiatives in the entertainment industry focusing on product placement in Television, Film, Music, Online, Video Games, and Media. - Develop and maintain relationships with brand-relevant celebrities, artists, and influencers. - Initiate all entertainment-based brand collaborations (Eminem, Lady Sovereign, Jenna Jameson, Zune, Sire Records). - Facilitate and manage entertainment-based event marketing programs.



Machine Shop Marketing / Linkin Park

• Director of Marketing

  • Mar 2005 - Apr 2006

  Los Angeles, CA - Creatively oversee all aspects of marketing services including Grassroots Marketing, Street Teams, College Rep Program, Online Marketing, and Media. - Launched PR division of company focusing primarily on digital media. - Concepted the Machine Shop Mixtape. Oversaw production, publishing clearances, label clearances, management approvals, artwork, budgeting, sponsorships, marketing, distribution, and press.