Greg Rotzell

Vice President of Membership Sales at Capstone Hospitality: Membership Sales + Staffing
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Contact Information
us****@****om
(386) 825-5501
Location
Arlington, Virginia, United States, US

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Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Vice President of Membership Sales
      • Jan 2022 - Present

      - Direct each individual salesperson to success through coaching in lead generation, client relations, and sales skills. Tailored approach based on strengths and weaknesses of salespeople and overall sales experience. - Foster successful communication between Capstone, employee, and client. Conduct weekly and monthly calls to ensure smooth approval processes and forward momentum at each client. - Align sales department according to salesperson background, experience, client needs, and… Show more - Direct each individual salesperson to success through coaching in lead generation, client relations, and sales skills. Tailored approach based on strengths and weaknesses of salespeople and overall sales experience. - Foster successful communication between Capstone, employee, and client. Conduct weekly and monthly calls to ensure smooth approval processes and forward momentum at each client. - Align sales department according to salesperson background, experience, client needs, and market analysis. - Assume the role of the primary decision-maker when organizational changes and restructuring of positions are required. - Formulate strategic plans by conducting thorough market analysis and due diligence at client clubs. These plans are subsequently presented to client leadership prior to commencing full-time sales efforts. - Introduced a revamped team call structure encompassing call blocks, breakout groups, team recognition, and avenues for professional advancement. - Engage in collaborative efforts with the Director of Recruiting to develop comprehensive compensation plans for newly hired employees.

    • Director of Lead Generation & Data Analysis
      • Jan 2021 - Dec 2021

      - Conducted sales reporting meetings with the leadership team on a weekly basis. - Designed client dashboards and implemented comprehensive reporting structures on a weekly and monthly basis to provide clients with valuable insights. - Facilitated comprehensive training sessions for all employees, covering topics such as HubSpot CRM utilization, lead generation strategies, and essential sales skills. - Formulated strategic sales plans in collaboration with individual sales team… Show more - Conducted sales reporting meetings with the leadership team on a weekly basis. - Designed client dashboards and implemented comprehensive reporting structures on a weekly and monthly basis to provide clients with valuable insights. - Facilitated comprehensive training sessions for all employees, covering topics such as HubSpot CRM utilization, lead generation strategies, and essential sales skills. - Formulated strategic sales plans in collaboration with individual sales team members, utilizing target market analysis as a foundation.

    • Senior Sales Director
      • Jan 2019 - Dec 2020

      - Established the Lead Generation Department within Capstone Hospitality. - Effectively managed individual pipelines, overseeing both inbound leads and generating leads through strategic partnerships, digital advertising initiatives, referral programs, and other pertinent channels. - Surpassed previous sales metrics at each client club. Set monthly and annual sales records at three different clients. Grew revenue by an average of 50%. - Led and oversaw the operations of both the… Show more - Established the Lead Generation Department within Capstone Hospitality. - Effectively managed individual pipelines, overseeing both inbound leads and generating leads through strategic partnerships, digital advertising initiatives, referral programs, and other pertinent channels. - Surpassed previous sales metrics at each client club. Set monthly and annual sales records at three different clients. Grew revenue by an average of 50%. - Led and oversaw the operations of both the membership and marketing departments, taking charge of developing and implementing comprehensive sales programs from inception. - Individually generated over one million dollars in initiation fee revenue and annual dues revenue. - Achieved first place in a company-wide sales contest that evaluated performance based on the highest percentage above budget over a three month span.

    • Membership Sales Director
      • Oct 2016 - Dec 2018

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Ticket Sales Associate
      • Feb 2016 - Jul 2016

      • Managed the PGA Tour Quicken Loans National tournament box office o Managed will call booth, ticket sales booth, and volunteers • Interfaced with ticket sales partners to strategize about more affective ways to sell tickets • Recorded online sales and delivered sales reports to all departments leading up to the tournament o Edited sales spreadsheets daily to reflect online sales numbers, marketing promotions numbers • Directed the Quicken Loans National ticketing… Show more • Managed the PGA Tour Quicken Loans National tournament box office o Managed will call booth, ticket sales booth, and volunteers • Interfaced with ticket sales partners to strategize about more affective ways to sell tickets • Recorded online sales and delivered sales reports to all departments leading up to the tournament o Edited sales spreadsheets daily to reflect online sales numbers, marketing promotions numbers • Directed the Quicken Loans National ticketing team and interns o Led interviews, decision making in hiring process of interns • Oversaw the sponsor package fulfillment leading up to and throughout the tournament o Collaborated with operations and corporate partnerships to successfully fulfill packages • Utilized Veritix ticketing software daily and became skilled in the software and its’ abilities o Sold group tickets and upgraded tickets through ticketing software • Spearheaded sales initiatives through research of local companies and organizations o These initiatives included group sales, our Tickets FORE Charity program, and Junior Clinic • Corresponded directly with charities for our charity auction donation program Show less • Managed the PGA Tour Quicken Loans National tournament box office o Managed will call booth, ticket sales booth, and volunteers • Interfaced with ticket sales partners to strategize about more affective ways to sell tickets • Recorded online sales and delivered sales reports to all departments leading up to the tournament o Edited sales spreadsheets daily to reflect online sales numbers, marketing promotions numbers • Directed the Quicken Loans National ticketing… Show more • Managed the PGA Tour Quicken Loans National tournament box office o Managed will call booth, ticket sales booth, and volunteers • Interfaced with ticket sales partners to strategize about more affective ways to sell tickets • Recorded online sales and delivered sales reports to all departments leading up to the tournament o Edited sales spreadsheets daily to reflect online sales numbers, marketing promotions numbers • Directed the Quicken Loans National ticketing team and interns o Led interviews, decision making in hiring process of interns • Oversaw the sponsor package fulfillment leading up to and throughout the tournament o Collaborated with operations and corporate partnerships to successfully fulfill packages • Utilized Veritix ticketing software daily and became skilled in the software and its’ abilities o Sold group tickets and upgraded tickets through ticketing software • Spearheaded sales initiatives through research of local companies and organizations o These initiatives included group sales, our Tickets FORE Charity program, and Junior Clinic • Corresponded directly with charities for our charity auction donation program Show less

  • Travelers Championship
    • Hartford, Connecticut
    • Ticket Sales Intern
      • May 2015 - Jul 2015

      • Developed organization systems for tickets in work spaces and digitally • Point of contact for customers, employees, sponsors, etc. concerning inquiries about tickets • Assisted with tournament operations before, during, and after golf tournament • Served as a main contact for various tournament vendors and sponsors • Responsible for administering credentials to vendors and media companies • Performed everyday customer relations through phone, e-mail, and face-to-face… Show more • Developed organization systems for tickets in work spaces and digitally • Point of contact for customers, employees, sponsors, etc. concerning inquiries about tickets • Assisted with tournament operations before, during, and after golf tournament • Served as a main contact for various tournament vendors and sponsors • Responsible for administering credentials to vendors and media companies • Performed everyday customer relations through phone, e-mail, and face-to-face interactions Show less • Developed organization systems for tickets in work spaces and digitally • Point of contact for customers, employees, sponsors, etc. concerning inquiries about tickets • Assisted with tournament operations before, during, and after golf tournament • Served as a main contact for various tournament vendors and sponsors • Responsible for administering credentials to vendors and media companies • Performed everyday customer relations through phone, e-mail, and face-to-face… Show more • Developed organization systems for tickets in work spaces and digitally • Point of contact for customers, employees, sponsors, etc. concerning inquiries about tickets • Assisted with tournament operations before, during, and after golf tournament • Served as a main contact for various tournament vendors and sponsors • Responsible for administering credentials to vendors and media companies • Performed everyday customer relations through phone, e-mail, and face-to-face interactions Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Athletic Facilities Student Assistant
      • Sep 2011 - May 2015

      • Worked game day operations during basketball and football games • Set up and tear down basketball arena and football stadium for games • Took inventory throughout facilities • Assisted in day-to-day activities • Opening and locking of facilities • In contact with coaches when needed • Worked game day operations during basketball and football games • Set up and tear down basketball arena and football stadium for games • Took inventory throughout facilities • Assisted in day-to-day activities • Opening and locking of facilities • In contact with coaches when needed

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Game Day Intern
      • May 2014 - Aug 2014

      • Conducted in-game and out-of-game marketing • Made sales calls to potential sponsors • Became learned in the ticketing system and sold tickets before and during game day • Provided customer service in the front office and during game day • Assisted with special events in the ballpark • Raised over $2,000 for Baseballtown charities • Conducted in-game and out-of-game marketing • Made sales calls to potential sponsors • Became learned in the ticketing system and sold tickets before and during game day • Provided customer service in the front office and during game day • Assisted with special events in the ballpark • Raised over $2,000 for Baseballtown charities

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Summer Camp Counselor
      • May 2012 - Aug 2013

      • Sports camp counselor in 2013 • Created activities and games for kids • In charge of watching kids and keeping them safe • Mentor for local children • Led and trained new counselors • Sports camp counselor in 2013 • Created activities and games for kids • In charge of watching kids and keeping them safe • Mentor for local children • Led and trained new counselors

Education

  • James Madison University
    Bachelor's Degree, Sport and Recreation Management major, Business minor
    2011 - 2015
  • University of St. Andrews
    Study Abroad
    2013 - 2013
  • Haverford High School
    High School
    2007 - 2011

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