Greg Johnson
Marketing Manager at Cifas- Claim this Profile
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Bio
Paul Chaplin
I've worked alongside Greg for several marketing initiatives whilst at Brightside. In that time, I've seen him champion customer communications and undertake a strategic piece of work emphasising Data Quality. I've also seen him excel at the core elements of his job - like copywriting, copyediting and product marketing. He demonstrates not only mastery for his core role, but also the ability to take on new projects that are both difficult and critical to the company's growth. In fact, Greg taking on data quality initiative aligned with an increase in customer happiness in regards to personalised communications. This was no small feat and with support from the team developed several solutions that were implemented as priority ideas. As well as Greg's cheerful disposition towards challenging initiatives I will miss working with someone who sees the customer as the reason to deliver great work on a daily basis.
Maria Semak
Greg is a very detailed oriented and thoughtful manager - he built a marketing and contact centre team from the ground up, managed tight budgets and prioritised effectively to create an online and customer focused profile for City of Bristol College. Greg's quiet confidence and ability to adapt to the further education landscape together with his ability to work with colleagues at all levels of the organisation, enabled his success. Greg project managed the development of a new college website, research projects and the enhancement of COBC's digital footprint in addition to a complete refresh of all paper based collateral and e-marketing approaches.
Paul Chaplin
I've worked alongside Greg for several marketing initiatives whilst at Brightside. In that time, I've seen him champion customer communications and undertake a strategic piece of work emphasising Data Quality. I've also seen him excel at the core elements of his job - like copywriting, copyediting and product marketing. He demonstrates not only mastery for his core role, but also the ability to take on new projects that are both difficult and critical to the company's growth. In fact, Greg taking on data quality initiative aligned with an increase in customer happiness in regards to personalised communications. This was no small feat and with support from the team developed several solutions that were implemented as priority ideas. As well as Greg's cheerful disposition towards challenging initiatives I will miss working with someone who sees the customer as the reason to deliver great work on a daily basis.
Maria Semak
Greg is a very detailed oriented and thoughtful manager - he built a marketing and contact centre team from the ground up, managed tight budgets and prioritised effectively to create an online and customer focused profile for City of Bristol College. Greg's quiet confidence and ability to adapt to the further education landscape together with his ability to work with colleagues at all levels of the organisation, enabled his success. Greg project managed the development of a new college website, research projects and the enhancement of COBC's digital footprint in addition to a complete refresh of all paper based collateral and e-marketing approaches.
Paul Chaplin
I've worked alongside Greg for several marketing initiatives whilst at Brightside. In that time, I've seen him champion customer communications and undertake a strategic piece of work emphasising Data Quality. I've also seen him excel at the core elements of his job - like copywriting, copyediting and product marketing. He demonstrates not only mastery for his core role, but also the ability to take on new projects that are both difficult and critical to the company's growth. In fact, Greg taking on data quality initiative aligned with an increase in customer happiness in regards to personalised communications. This was no small feat and with support from the team developed several solutions that were implemented as priority ideas. As well as Greg's cheerful disposition towards challenging initiatives I will miss working with someone who sees the customer as the reason to deliver great work on a daily basis.
Maria Semak
Greg is a very detailed oriented and thoughtful manager - he built a marketing and contact centre team from the ground up, managed tight budgets and prioritised effectively to create an online and customer focused profile for City of Bristol College. Greg's quiet confidence and ability to adapt to the further education landscape together with his ability to work with colleagues at all levels of the organisation, enabled his success. Greg project managed the development of a new college website, research projects and the enhancement of COBC's digital footprint in addition to a complete refresh of all paper based collateral and e-marketing approaches.
Paul Chaplin
I've worked alongside Greg for several marketing initiatives whilst at Brightside. In that time, I've seen him champion customer communications and undertake a strategic piece of work emphasising Data Quality. I've also seen him excel at the core elements of his job - like copywriting, copyediting and product marketing. He demonstrates not only mastery for his core role, but also the ability to take on new projects that are both difficult and critical to the company's growth. In fact, Greg taking on data quality initiative aligned with an increase in customer happiness in regards to personalised communications. This was no small feat and with support from the team developed several solutions that were implemented as priority ideas. As well as Greg's cheerful disposition towards challenging initiatives I will miss working with someone who sees the customer as the reason to deliver great work on a daily basis.
Maria Semak
Greg is a very detailed oriented and thoughtful manager - he built a marketing and contact centre team from the ground up, managed tight budgets and prioritised effectively to create an online and customer focused profile for City of Bristol College. Greg's quiet confidence and ability to adapt to the further education landscape together with his ability to work with colleagues at all levels of the organisation, enabled his success. Greg project managed the development of a new college website, research projects and the enhancement of COBC's digital footprint in addition to a complete refresh of all paper based collateral and e-marketing approaches.
Experience
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Cifas
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United Kingdom
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Financial Services
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1 - 100 Employee
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Marketing Manager
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May 2022 - Present
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Hive Insurance Services
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United Kingdom
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Insurance
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1 - 100 Employee
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Head of Marketing
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Sep 2020 - May 2022
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Marketing Manager
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Jun 2017 - Sep 2020
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Markerstudy Broking
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United Kingdom
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Insurance
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100 - 200 Employee
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Marketing Manager
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Apr 2016 - Apr 2017
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City of Bristol College
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United Kingdom
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Education Administration Programs
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500 - 600 Employee
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Head of Marketing
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Oct 2014 - Mar 2016
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Xerox
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United States
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Business Consulting and Services
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700 & Above Employee
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Senior Account Manager
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Oct 2011 - Oct 2014
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Audit Commission
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United Kingdom
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Accounting
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200 - 300 Employee
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Marketing and Design Manager
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Apr 2011 - Oct 2011
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Direct Marketing Manager
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Jun 2008 - Apr 2011
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Ecclesiastical Insurance UK
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United Kingdom
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Insurance
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500 - 600 Employee
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Senior Marketing Executive
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Jan 2006 - Jun 2008
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Campaign & Services Manager
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Oct 2004 - Dec 2005
Here's an example of a campaign I managed, targeting intermediary insurance brokers: http://www.targetgroup.co.uk/creativity/inter_eig_illusions.shtml
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Chase de Vere
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United Kingdom
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Financial Services
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400 - 500 Employee
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Direct Marketing Manager
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Feb 2003 - Oct 2004
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Direct Marketing Manager
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Feb 2003 - Oct 2004
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Assistant Direct Marketing Manager
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Apr 2002 - Jan 2003
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Website Manager
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May 2001 - Mar 2002
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Marketing and Internal Communications Executive
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Jan 2000 - May 2001
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Project Consultant
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Jan 1998 - Dec 1999
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Sales and Marketing Assistant
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Aug 1995 - Dec 1997
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Education
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2012 - 2013
The Institute of Direct Marketing
Certificate in Digital Marketing -
1998 - 1999
CIM | The Chartered Institute of Marketing
Postgraduate Diploma, Marketing -
1992 - 1995
University of Gloucestershire
BA (Hons), Business & Combined Studies
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