Experience

NIBA Designs, Inc.
• United States
• Design Services
• 1 - 100 Employee
• Business Development Manager

  • Oct 2022 - Present


Mitchell Gold + Bob Williams Home Furnishings

• United States
• Retail
• 1 - 100 Employee

• Director of Retail Marketing

  • Dec 2016 - Sep 2019

  Oversaw local marketing, advertising, and public relations for all 30 US locations. Managed $2M in annual marketing spend to enhance the brand's presence in each local area.• Company’s retail division grew to over $150M within a three-year period.• Created market-specific plans in conjunction with retail GMs to maximize ad spend and deliver quantifiable results, including the development of added value advertising programs and initiatives based on results, team feedback, and in-store engagement.• Built strong media relationships with over 200 media outlets that maximized effective returns in print, digital, and social media channels from both paid and value-added insertions.• Owned and executed media plan to enable general managers to focus on generating in-store sales.• Consulted with store managers to schedule events, secure charitable support, and network with industry associations such as ASID, IFDA, and National Set Decorators Association for additional in-market reach. Show less

• Director of Marketing and Administration - Boston - Natick and Burlington

  • Jan 2011 - Nov 2016

  Managed and executed marketing, advertising, public relations, social media, and special event initiatives for three stores in greater Boston. Developed/executed annual advertising budget of $1M+ across all media channels.• Stores generated more than $18M in annual sales. • Implemented and executed all instore visuals for 12+ annual sales events and over 50 instore special events.• Attended bi-annual High Point Furniture market trips with senior team to determine product mix for Spring/Fall collection launches.• Collaborated with outside vendor (Epsilon) and corporate marketing dept to procure catalog buys.• Partnered with VP of Public Relations; hired and directed an external Boston-based public relations agency.• Led expansion and relaunch of original Boston store, relocation and expansion of Natick store and developed and opened of Burlington store from the ground up. • Established strong relationships with advertising partners such as The Boston Globe, New England Home, Design New England, Boston Magazine, Northshore Magazine, Wicked Local Newspapers and CBS Radio.• Developed community outreach programs and events with local nonprofit organizations.• Directed sales outreach; targeted high yield Interior design and real estate communities and drove sales and brand awareness from these segments. Show less



Premium JSI

• Mexico
• Advertising Services
• 1 - 100 Employee

• Executive Director- Sales

  • Sep 2007 - Nov 2011

  Developed new business, presented comp’d and sampled products, and expanded reach across multiple industries. • Managed complete sales cycle, including new business development, key account management, proposals and presentations, sample development, order execution, and fulfillment. • Partnered with high-profile clients such as Estee Lauder, Lancôme, L’Oréal, Citibank, Rolling Stone Magazine, Wall Street Journal, GQ, DKNY, Perry Ellis, and Victoria's Secret. Developed new business, presented comp’d and sampled products, and expanded reach across multiple industries. • Managed complete sales cycle, including new business development, key account management, proposals and presentations, sample development, order execution, and fulfillment. • Partnered with high-profile clients such as Estee Lauder, Lancôme, L’Oréal, Citibank, Rolling Stone Magazine, Wall Street Journal, GQ, DKNY, Perry Ellis, and Victoria's Secret.



Home Miami Magazine and Home Fort Lauderdale Magazines

• Director of Sales

  • Mar 2004 - Sep 2007

  Played a pivotal role to launch a sophisticated, shelter publication that capitalized on South Florida's architectural and real estate development boom. • Led all advertising sales across home, real estate & development, food & beverage, and retail categories. • Designed and executed public relations and special events for reader/subscriber base. • Company was acquired by World Publications at a significant profit after a successful three-year run. Played a pivotal role to launch a sophisticated, shelter publication that capitalized on South Florida's architectural and real estate development boom. • Led all advertising sales across home, real estate & development, food & beverage, and retail categories. • Designed and executed public relations and special events for reader/subscriber base. • Company was acquired by World Publications at a significant profit after a successful three-year run.



EMR Systems

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Executive Director - Sales

  • Jan 1999 - Mar 2004

  • Launched promotional marketing division that was offered to EMR client base as an adjunct to core services. • Client roster included most major cosmetic companies as well as an international fashion and jewelry retailers such as Estee Lauder, Lancome, Calvin Klein and Harry Winston. • Launched promotional marketing division that was offered to EMR client base as an adjunct to core services. • Client roster included most major cosmetic companies as well as an international fashion and jewelry retailers such as Estee Lauder, Lancome, Calvin Klein and Harry Winston.



The Verchere Group

• Director of Sales

  • 1996 - 1999

  Held the positon of Sales Manager at this small NY based promotional marketing company. Held the positon of Sales Manager at this small NY based promotional marketing company.



The Ritz-Carlton Hotel Company, L.L.C.

• United States
• Hospitality
• 700 & Above Employee

• Regional Director of Marketing

  • Jun 1985 - Sep 1996

  Directed marketing operations for ten Ritz Carlton properties; reported to Vice President of Marketing. - Developed annual marketing plans for each property; partnered with GM and Director of Sales and Marketing. - Designed plans to achieve sales objectives for each segment within each hotel. - Attended and represented the company at national and international hospitality trade shows. - Assisted in opening the first international office in the UK. - Awarded Regional Marketing Director of the Year. - Previous positions include Corporate Sales Manager, Senior Marketing Executive-Northeast Region, and Director of Sales and Marketing/Ritz Carlton-Central Park South (awarded Sales Director of the Year). Show less



Sheraton Hotels & Resorts

• United States
• Hospitality
• 700 & Above Employee

• National Sales Manager

  • Sep 1983 - Jun 1985

  This was one of three positions I held with The Sheraton Corporation. My employment began when I was awarded one of only twelve Corproate Sales Training positions Sheraton sponsored each year. Opon completion I was transferred to Toronto where I spent two years persuing National accounts from acrosss the US. I returned to the Sheraton Boston and continued selling to the national meeting and convention markets. This was one of three positions I held with The Sheraton Corporation. My employment began when I was awarded one of only twelve Corproate Sales Training positions Sheraton sponsored each year. Opon completion I was transferred to Toronto where I spent two years persuing National accounts from acrosss the US. I returned to the Sheraton Boston and continued selling to the national meeting and convention markets.