Experience

Cosmetic Derma Medicine

• Greece
• Hospitals and Health Care
• 1 - 100 Employee

• • Sep 2022 - Present

  • Develop and execute comprehensive digital marketing strategies to drive business growth and increase brand awareness across multiple channels, including social media, email marketing, SEO, PPC, content marketing, and more.• Manage a team of digital marketing specialists, providing guidance, coaching, and feedback to ensure that all campaigns and initiatives are executed effectively and efficiently.• Plan, execute, and measure the effectiveness of all digital marketing campaigns, using data and analytics to optimize performance and maximize ROI.• Collaborate with cross-functional teams to ensure that digital marketing initiatives are aligned with overall business goals and objectives.• Stay up-to-date with emerging digital marketing trends and technologies, and continuously explore new opportunities to innovate and improve the effectiveness of digital marketing programs.• Manage relationships with external partners and vendors, ensuring that all contracts and agreements are in place and all deliverables are met on time and within budget.• Develop and manage digital marketing budgets, forecasting and tracking expenses and revenue to ensure that all campaigns are financially responsible and within budget constraints.• Ensure that all digital marketing initiatives are in compliance with relevant laws, regulations, and industry standards. Show less

• • Sep 2018 - Aug 2022

  • Develop and implement data-driven performance marketing strategies across multiple channels, including SEM, social media advertising and email marketing• Use data analysis and interpretation to optimize campaigns and drive continuous improvement• Work with cross-functional teams to ensure that campaigns are aligned with business goals and objectives• Collaborate with stakeholders to build successful partnerships and develop strategic recommendations• Stay up-to-date with industry trends and developments to ensure that our performance marketing programs remain cutting-edge and effective Show less



Koolmetrix

• Greece
• Advertising Services
• 1 - 100 Employee

• Performance Marketing Specialist

  • Feb 2017 - Aug 2018

  • Create PPC campaigns in Google Ads, Facebook Ads and any other marketing platform or tool the company is using • Day-to-day management of all paid media accounts including optimization, testing, client inquiries & requests, seasonal adjustments, and roll-out of new campaigns and promotions • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget and estimating monthly costs • Perform ongoing keyword discovery, expansion and optimization • Research and implement search engine optimization recommendations • Research and analyze competitors' strategies • Ensure knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources • Excellent time management skills with the ability to multitask and prioritize work and work against tight deadlines • Interpret and decipher analytics and insights to provide commercially focused advice to support key stakeholders • Extensive data analysis, using pivot tables, formulas, data validation, conditional formatting, and graph and chart manipulation • Use of complex Excel formulas and pivot tables to manipulate large datasets • Use reports to draw conclusions and develop actionable insights Show less