Digital Media Manager

• Sep 2021 - Present

• Plan, buy, analyze and optimize programmatic display audio and OTT/CTV digital media campaigns.• Lead continual design and creative testing opportunities within programmatic.• Manage workflow system and creative assignments for digital, traditional, audio and video content.• Provide art direction and copy for social, digital and digital audio. • Plan, buy, analyze and optimize programmatic display audio and OTT/CTV digital media campaigns.• Lead continual design and creative testing opportunities within programmatic.• Manage workflow system and creative assignments for digital, traditional, audio and video content.• Provide art direction and copy for social, digital and digital audio.

Director, Creative Services

• May 2015 - Sep 2021

Creative Services Manager

• Aug 2013 - May 2015

Project Manager

• Mar 2012 - Aug 2013

- Managed multiple client accounts with a range of product and services.- Facilitated and tracked projects from beginning to competition.- Trained new and current employees on evolving procedures and internal initiatives.- Organized and ran both internal and client planning meetings.- Strategically and confidently worked on both traditional print and interactive projects.- In late 2012, facilitated and executed a client initiative to successfully break a Guinness World Record.

Campaign Manager

• Jan 2012 - Mar 2012

- Ensure successful delivery of all display advertising campaign goals in conjunction with the campaign management team. - Responsible for the tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account.- Daily management and optimization of each account’s campaigns to ensure success metrics are achieved. - Setup all ads within the internal systems, along with external ad systems. - Proactively alert account manager of any inconsistencies or issues with each campaign, under performance, over pacing, or any other campaign-related metrics. - Campaign reporting utilizing analytical and proprietary tools.

Client Services Specialist

• Jul 2010 - Jan 2012

- Open jobs, create schedules and facilitate the efficient movement of projects through the creative and approval process. - Strategize and implement the marketing plans for 90+ communities across the country. - Manage communication between the marketing team and the regional sales teams to provide campaign needs including weekly reporting, optimizations and insights to performance. - Educate, consult and present new initiatives and resources to sales teams that are available to assist with achieving lead generation for their respective regions. - Work with media, creative and production teams to plan advertising campaigns and budgets. - Plan and organize company-wide sales programs with events and promotions.

Traffic Specialist

• Jul 2010 - Feb 2011

Traffic Manager

• Sep 2007 - Jul 2010

- Facilitated management of 10+ employees in interactive and creative departments.- Sole traffic manager for entire agency.- Communicated and managed projects with clients in support of account service team as needed. - Ensured that all deadlines and deliverables were met.- Actively contributed to the creative, production, account service and interactive teams.- Continually demonstrated the ability to train, motivate and lead successful cross functional groups.- Created and monitored project schedules and facilitated internal meetings.- Received “Rock star” award in 2008 for a year of excellence and dedication.

Senior Marketing Trade Coordinator

• Jan 2005 - Sep 2007

• Build and grow new customer relationships in all fields of the business operation while continuing to exceed customer expectations to retain clients.• Manage and multi-task projects with all departments dealing with twenty publications over seven states.• Work with media outlets first hand to negotiate buys and create advertising plans.• Collaborate with team members and management throughout each day to evolve strategies and continually increase efficiency.• Organize and conduct meetings with out-of-town Sales Teams in order to streamline business objectives

Senior Marketing Trade Coordinator

• Jan 2005 - Sep 2007

- Bartered for over $2M of promotional and hard-cost services. - Grew and maintained customer relationships in all fields of the business operation. - Managed and multi-tasked projects with all departments dealing with 40 directories over 8 states. - Worked with media outlets first hand to negotiate buys and create advertising plans. - Collaborated with team members and management to evolve strategies and increase efficiencies. - Organized and conducted meetings with out-of-town sales teams to streamline company objectives.