Account Executive

• Nov 2022 - Present

Solution Architect

• Sep 2021 - Nov 2022

Create value for clients by designing CX & CRM solutions with fast times to launch, high adoption, and meaningful ROI. • Exceeded Q4 sales goal by 90% • Created a process that enabled integrations to be estimated in 15 minutes. • Improved messaging and design of pitch decks and architecture diagrams

Director Of Ecommerce

• 2021 - 2021

Ecommerce and digital marketing for a meal delivery startup that had a partnership with TB12 Sports, Tom Brady's company. • Identified the #1 source of churn and sent targeted winback emails • Hired a new SI and improved system architecture and stability • Designed a crowdfunding pitch that raised $290K on Republic Ecommerce and digital marketing for a meal delivery startup that had a partnership with TB12 Sports, Tom Brady's company. • Identified the #1 source of churn and sent targeted winback emails • Hired a new SI and improved system architecture and stability • Designed a crowdfunding pitch that raised $290K on Republic

Director of Ecommerce

• 2020 - 2020

Own Ecommerce and Digital Marketing. Working on a D2C and B2B digital transformation for a 30yr old distributor of construction equipment. • Created a systematic approach to pricing, SEO optimized listings, and photography. • Increased email opens by 25% and CTR by 90%. • Improved home page load time by 65%. Own Ecommerce and Digital Marketing. Working on a D2C and B2B digital transformation for a 30yr old distributor of construction equipment. • Created a systematic approach to pricing, SEO optimized listings, and photography. • Increased email opens by 25% and CTR by 90%. • Improved home page load time by 65%.

Director of Product Management - Digital

• 2019 - 2020

Product & marketing strategy for #1 lawn company in US. Budget of $1M. Reported to CMO. • Generated $200K savings YoY by re-evaluating every vendor, selecting best of breed software and agencies, and negotiating new agreements. • Internal lead that increased site speed by 50% through a CDN, caching, and compression. • Became 1 of 4 companies in exclusive Google Program for personalization & targeting. • Saved $150K in ad spend by leading IT + HR in collection of 650K personal… Show more Product & marketing strategy for #1 lawn company in US. Budget of $1M. Reported to CMO. • Generated $200K savings YoY by re-evaluating every vendor, selecting best of breed software and agencies, and negotiating new agreements. • Internal lead that increased site speed by 50% through a CDN, caching, and compression. • Became 1 of 4 companies in exclusive Google Program for personalization & targeting. • Saved $150K in ad spend by leading IT + HR in collection of 650K personal records for targeting. TruGreen has $1.5B in revenue with 5,000+ employees and over 270 branches across the US & Canada. Show less Product & marketing strategy for #1 lawn company in US. Budget of $1M. Reported to CMO. • Generated $200K savings YoY by re-evaluating every vendor, selecting best of breed software and agencies, and negotiating new agreements. • Internal lead that increased site speed by 50% through a CDN, caching, and compression. • Became 1 of 4 companies in exclusive Google Program for personalization & targeting. • Saved $150K in ad spend by leading IT + HR in collection of 650K personal… Show more Product & marketing strategy for #1 lawn company in US. Budget of $1M. Reported to CMO. • Generated $200K savings YoY by re-evaluating every vendor, selecting best of breed software and agencies, and negotiating new agreements. • Internal lead that increased site speed by 50% through a CDN, caching, and compression. • Became 1 of 4 companies in exclusive Google Program for personalization & targeting. • Saved $150K in ad spend by leading IT + HR in collection of 650K personal records for targeting. TruGreen has $1.5B in revenue with 5,000+ employees and over 270 branches across the US & Canada. Show less

Digital Product Manager - Global

• 2018 - 2019

SVP owns Singer Sewing Machines, Husqvarna Viking, and Pfaff. Revenue of $500M and 180 stores. Owned ecommerce, digital strategy, and development. Reported to CMO with 1 direct report. • Reformatted 2M+ customer records and consolidated into 1 location for targeted messaging. • Negotiated $700K in software and services with TA Digital, QuickPivot, and Elastic Path. • Implemented new Marketing Automation tool and achieved 30% increase in deliverability.

Digital Marketing Manager - North America

• 2016 - 2018

Responsible for digital product and marketing strategy and development, including digital ads and landing pages. Reported to NA Marketing Director. • Led $1.25M build and redesign of Singer.com on Drupal 8 CMS and IBM WebSphere Ecommerce • Redesigned Singer.com increased Q4 sales 60% YoY with 20% less ad budget. • Rebuilt all Amazon ads (digital search and display) and achieved average ROAS of 20:1. • Introduced a marketing tool for programmatic mail that led to ROAS of 15:1… Show more Responsible for digital product and marketing strategy and development, including digital ads and landing pages. Reported to NA Marketing Director. • Led $1.25M build and redesign of Singer.com on Drupal 8 CMS and IBM WebSphere Ecommerce • Redesigned Singer.com increased Q4 sales 60% YoY with 20% less ad budget. • Rebuilt all Amazon ads (digital search and display) and achieved average ROAS of 20:1. • Introduced a marketing tool for programmatic mail that led to ROAS of 15:1 in-store. • Created sewing projects and 12 videos that received over 27K views to launch a new machine.

Principal Consultant

• 2014 - 2016

Marketing & product consultancy guiding brands through design, innovation, and lead generation. • Product Innovation and Design for Microsoft, Toyota, Saatchi & Saatchi • Product Marketing and Design for Northbound Films • Marketing Strategy & Web Design for Pro-Tools Design & Innovation, Adventure Labs, Los Angeles, CA Subliminal video advertisement for Microsoft and Toyota with Saatchi & Saatchi and other agencies. • Invented, designed, and 3D printed adjustable… Show more Marketing & product consultancy guiding brands through design, innovation, and lead generation. • Product Innovation and Design for Microsoft, Toyota, Saatchi & Saatchi • Product Marketing and Design for Northbound Films • Marketing Strategy & Web Design for Pro-Tools Design & Innovation, Adventure Labs, Los Angeles, CA Subliminal video advertisement for Microsoft and Toyota with Saatchi & Saatchi and other agencies. • Invented, designed, and 3D printed adjustable surfboard fin system featured in promotional video. • Persuaded Firewire Surfboards, owned by Kelly Slater, to partner in R&D and build a prototype. • Filmed the product creation process and appeared in video. Product Marketing and Design, Northbound Films, San Francisco, CA Responsible for website design, B2B lead generation, and go to market strategy for creative production company with clients such as Pete’s Coffee and Virgin. • Designed and launched RealEscape.com website to increase leads for real estate virtual tours. • Built a Home for Sale website template as a value-add to realtors who purchased virtual tours. • Developed a go-to-market strategy focused on tradeshows and real estate agencies. • Redesigned Northbound Films and launched on Webflow to give business users control of content. Marketing Strategy, Pro-Tools Responsible for marketing strategy, website design, and branding for manufacturer of metal fabrication tools, serving 58K fabricators such as NASA and NASCAR. • Redesigned website, selected development team, and guided Shopify upgrade. • Designed brand from the ground up with new colors, fonts, photography, and content. • Created customer segments and targeted ad campaigns based on use cases and categories. Show less Marketing & product consultancy guiding brands through design, innovation, and lead generation. • Product Innovation and Design for Microsoft, Toyota, Saatchi & Saatchi • Product Marketing and Design for Northbound Films • Marketing Strategy & Web Design for Pro-Tools Design & Innovation, Adventure Labs, Los Angeles, CA Subliminal video advertisement for Microsoft and Toyota with Saatchi & Saatchi and other agencies. • Invented, designed, and 3D printed adjustable… Show more Marketing & product consultancy guiding brands through design, innovation, and lead generation. • Product Innovation and Design for Microsoft, Toyota, Saatchi & Saatchi • Product Marketing and Design for Northbound Films • Marketing Strategy & Web Design for Pro-Tools Design & Innovation, Adventure Labs, Los Angeles, CA Subliminal video advertisement for Microsoft and Toyota with Saatchi & Saatchi and other agencies. • Invented, designed, and 3D printed adjustable surfboard fin system featured in promotional video. • Persuaded Firewire Surfboards, owned by Kelly Slater, to partner in R&D and build a prototype. • Filmed the product creation process and appeared in video. Product Marketing and Design, Northbound Films, San Francisco, CA Responsible for website design, B2B lead generation, and go to market strategy for creative production company with clients such as Pete’s Coffee and Virgin. • Designed and launched RealEscape.com website to increase leads for real estate virtual tours. • Built a Home for Sale website template as a value-add to realtors who purchased virtual tours. • Developed a go-to-market strategy focused on tradeshows and real estate agencies. • Redesigned Northbound Films and launched on Webflow to give business users control of content. Marketing Strategy, Pro-Tools Responsible for marketing strategy, website design, and branding for manufacturer of metal fabrication tools, serving 58K fabricators such as NASA and NASCAR. • Redesigned website, selected development team, and guided Shopify upgrade. • Designed brand from the ground up with new colors, fonts, photography, and content. • Created customer segments and targeted ad campaigns based on use cases and categories. Show less

Co-Founder + CEO

• 2012 - 2014

Led operational and marketing aspects of new organization’s ideation, development, and launch. Partnered in the creation of novel foot orthotic and established international supply chain. • Generated $80K raise and progressed to 2nd rd of qualifications on Shark Tank. • Launched product online, in medical offices, and specialty retailers. • Selected, implemented and ran Shopify, BaseCRM, ShipStation, Mailchimp, and XERO as an early adopter to create an integrated martech stack and… Show more Led operational and marketing aspects of new organization’s ideation, development, and launch. Partnered in the creation of novel foot orthotic and established international supply chain. • Generated $80K raise and progressed to 2nd rd of qualifications on Shark Tank. • Launched product online, in medical offices, and specialty retailers. • Selected, implemented and ran Shopify, BaseCRM, ShipStation, Mailchimp, and XERO as an early adopter to create an integrated martech stack and mini-ERP system. • Featured live on ABC News and in Sports Insight magazine. Show less Led operational and marketing aspects of new organization’s ideation, development, and launch. Partnered in the creation of novel foot orthotic and established international supply chain. • Generated $80K raise and progressed to 2nd rd of qualifications on Shark Tank. • Launched product online, in medical offices, and specialty retailers. • Selected, implemented and ran Shopify, BaseCRM, ShipStation, Mailchimp, and XERO as an early adopter to create an integrated martech stack and… Show more Led operational and marketing aspects of new organization’s ideation, development, and launch. Partnered in the creation of novel foot orthotic and established international supply chain. • Generated $80K raise and progressed to 2nd rd of qualifications on Shark Tank. • Launched product online, in medical offices, and specialty retailers. • Selected, implemented and ran Shopify, BaseCRM, ShipStation, Mailchimp, and XERO as an early adopter to create an integrated martech stack and mini-ERP system. • Featured live on ABC News and in Sports Insight magazine. Show less

Director of Sales - Contract

• 2012 - 2012

Executed inaugural 2-day leadership event with a team of 7 people. Conference had 400+ attendees and 14 speakers including Tony Blair, Tony Dungy, and Patrick Lencioni. • Designed Print Templates & Email Campaigns • Created Best Practices Report Post Conference Executed inaugural 2-day leadership event with a team of 7 people. Conference had 400+ attendees and 14 speakers including Tony Blair, Tony Dungy, and Patrick Lencioni. • Designed Print Templates & Email Campaigns • Created Best Practices Report Post Conference

Consultant

• Jun 2011 - Aug 2011

Led team of 5 through 4 consulting projects and received 40 hours of seminar based training. • Go-to-Market Strategy for Women’s Art • Ad-Revenue Plan for News Website • Marketing Strategy for Environmental Group • Survey and Data Analysis for Homeless Shelter Led team of 5 through 4 consulting projects and received 40 hours of seminar based training. • Go-to-Market Strategy for Women’s Art • Ad-Revenue Plan for News Website • Marketing Strategy for Environmental Group • Survey and Data Analysis for Homeless Shelter