Gregor Cubie

Director of Strategy & Innovation at Borkowski
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency
  • Spanish Elementary proficiency

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Experience

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Director of Strategy & Innovation
      • Nov 2022 - Present

    • Head of Strategy and Planning
      • Aug 2020 - Dec 2022

      I head up Borkowski's external communications, write new business proposals, contribute to the overall brand and culture, help plan accounts for incoming business, provide strategic support to accounts across the business. I'm also exploring ways we can expand the range of services we offer and looking for collaborators from different media and creative disciplines.

    • Editorial Director | Senior Account Director - Arts & Entertainment
      • Apr 2019 - Aug 2020

      In this multi-role position I have retained my responsibilities producing and executing PR campaigns for a range of cultural clients, but with increased emphasis on team-leading, consultancy and planning, and some limited input on overall business strategy.In addition I'll be working to overhaul Borkowski's editorial and content output, encompassing both a gradual program to improve our external communications as a company, and the longer term aim to create the capacity and ability to offer social media and editorial services on top of traditional PR. Show less

    • Senior Publicist - Arts & Entertainment
      • Oct 2016 - Aug 2020

      Building media profiles for a range of clients across the Arts & Entertainment sector (with occasional sideline in Politics and Grassroots activism).Duties and skills include:- Pursuing new business leads and meeting potential clients- Drafting PR Plans and Campaign Proposals- Crafting key messages and objectives for clients and campaigns- Writing Press Releases, Syndicated stories and interviews, and official statements- Introducing key journalists and influencers to clients and projects- Breaking News Stories- Identifying and executing feature, interview and stunt opportunities- Identifying areas of discussion in the media to which clients can contribute- Securing listings, previews, and mentions across print, online, broadcast, digital and social outlets- Planning and Directing Social Media Campaigns- Coverage Monitoring and Auditing- Supervising media accreditation for events, festivals, premieres, screenings and press nights- Leading media operations at major events and festivals- Crisis management and Communications- Writing for and managing company channelsSpecialities include: Theatre, Comedy, Documentary Film, Music Festivals, Arts Festivals, Rock Music, World Music, Family Entertainment, Circus and CabaretOther areas I have worked in include: Television (News and Comedy), Dance, Ballet, Opera, Contemporary Dance, Performance Art, Visual Art, Literature, Experimental Performance, politics and the Third SectorClients have included but aren't limited to: Udderbelly Festival, London Wonderground, WOMAD, Download Festival, Flow Festival Helsinki, 'Attacking the Devil: Harold Evans and the last Nazi War Crime' (film), 'The Coming War on China' by John Pilger (Film), Sam Delaney's News Thing (TV Comedy), The Sessions - A Live re-staging of the Beatles at Abbey Road Studios, Miss Saigon, New Diorama Theatre, Brighton Fringe, Underbelly Edinburgh, Help Refugees, The Great Escape, SPILL Festival, Phillip Pullman's Grimm Tales, Mozart Undone, Show less

    • Account Manager
      • Sep 2014 - Aug 2020

      In order to expand the media profiles of a range of clients in the arts and entertainment industry I created and executed campaigns with duties including inter alia; crafting key messages and coverage objectives, examining and analysing current media trends in areas pertaining to the project in question, writing press releases, identifying news and feature ideas and opportunities, researching interesting new publications and outlets, introducing well-known journalists and influential media figures to the projects, securing listings, previews, reviews, interviews, features and news pieces, coverage monitoring, supervising press accreditation for events, managing press operations for major events, crisis management communications, crafting company messages, writing official statements and producing syndicated content - especially interviews for print. Clients come from a range of industries including music festivals, theatre, comedy, world music, musicals, dance, opera, ballet, cabaret, circus and experimental performance. Campaigns I worked on included but aren't limited to: Download Festival 2015, New Diorama Theatre 2014/15 season, Udderbelly Festival 2015, London Wonderground festival 2015 and WOMAD 2015. Show less

    • Account Executive
      • Oct 2013 - Sep 2014

      Creating and helping execute editorial opportunities for music, theatre, performance, comedy and arts across print, online and broadcast media.Writing and distributing press releases.Planning and executing media events/publicity stunts.Providing syndicated content (interviews/news stories) to regional media/newswires/social media teams.Administration (media monitoring/maintaining databases)Script/Programme sub-editingTranslation

    • United Kingdom
    • Internet News
    • 100 - 200 Employee
    • Freelance news reporter
      • Sep 2013 - Oct 2013

      Identifying, pitching, researching, for and writing online news stories for The Drum Identifying, pitching, researching, for and writing online news stories for The Drum

  • Edinburgh's Christmas
    • Edinburgh, United Kingdom
    • Publicist
      • Aug 2013 - Sep 2013

      Helped plan, publicise and execute the press launch for Edinburgh's festive season preparations. Included writing/editing official statements & press releases, selling in editorial opportunities to local, national and regional press, and travel writers, organising media invites and overseeing broadcast coverage of the launch. Helped plan, publicise and execute the press launch for Edinburgh's festive season preparations. Included writing/editing official statements & press releases, selling in editorial opportunities to local, national and regional press, and travel writers, organising media invites and overseeing broadcast coverage of the launch.

    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Assistant Head of Press
      • Jul 2012 - Sep 2013

      Publicist/Writer&Editor of Press Releases & In house publications/Office Manager Publicist/Writer&Editor of Press Releases & In house publications/Office Manager

    • Reporter/Sub-Editor
      • 2013 - 2013

    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Press Officer
      • Jul 2011 - Sep 2011

      Promoter Writer/Editor/Copywriter (Press Releases) International Press Coordinator Dog Walker Promoter Writer/Editor/Copywriter (Press Releases) International Press Coordinator Dog Walker

Education

  • Strathclyde University
    MLitt Digital Journalism, Journalism
    2012 - 2013
  • The University of Edinburgh
    MA, French, Spanish and European Union Studies
    2008 - 2012
  • The High School of Glasgow
    1994 - 2008

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