Experience

Dynarex Corporation

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Ecommerce Manager

  • Jun 2021 - Present



ShelterLogic Group

• United States
• Manufacturing
• 100 - 200 Employee

• Director, Web Marketing and Ecommerce

  • Aug 2016 - Mar 2021

  Responsible for the overall development and implementation of strategies to grow ecommerce sales and margin. Drive lead generation, increase customer acquisition, drive site traffic and improve average transaction size. Also responsible for site operations, analytics, and reporting; as well as mentoring direct reports and partnering with other teams to collaborate and drive sales/margin.



Jesper Office

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Ecommerce Channel Manager

  • Jun 2015 - Aug 2016

  Jesper Office is a boutique manufacturer of office furniture. I am developing an overall business ecommerce / digital strategy including channel development, marketing and product development. I am responsible for new revenue growth and development of ecommerce and digital marketing initiatives



Arrow Sheds

• Ecommerce Manager

  • Jul 2011 - May 2015

  Developed and implemented the strategy / business development plan for the digital / e-commerce channel. Became the center of excellence and “go to” person for all digital / e-commerce related topics. Responsible for P & L , merchandising & management of all ecommerce channels, including Big Box Retail, Etailers, Flash Sites. Developed sales channel-- Amazon, Hayneedle, Wayfair, Cymax,plus many more Support site operations and product placements, to ensure eCommerce growth, profitability and customer satisfaction.



NPT Publishing Group

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Marketing Consultant

  • Jul 2011 - Jul 2013

  Managing Strategy and development of content marketing, social media, email marketing & traditional seo for digital push on strategic initiatives to increase profit margin and awareness of brand

• Director of Interactive Services

  • Sep 2010 - Jul 2011

  -Responsible for the over all engagement of subscriber base via website, email campaigns, social media presences-Develop strategies to increase social followers, email subscriptions and website traffic-Responsible for development of new web portal from conception to launch-Manage PPC, SEO & SEM efforts to increase sales and subscriptions



Crossover Distribution

• Manager, e-Commerce

  • Sep 2008 - Aug 2010

   Perform a diverse and broad based range of e-commerce, client relationship management and purchasing functions for a wholesale distributor of telecom supplies and equipment (www.ineedtelephones.com) Leverage tactical business acumen and creative talent to design, update and manage all aspects of the website; implement effective e-commerce technologies and solutions to drive performance and ultimately revenue results. Spearhead the development of effective, innovative and creative based communication strategies including “Constant Contact” applications and traditional telephone marketing initiatives. Effectively evaluate, define, and project manage internet-based marketing strategies that deliver increased site traffic and optimized click through activity. Integrate creative development talents to make visual and aesthetic changes; incorporate placements on social media sites, author monthly web analysts blogs, and negotiate paid advertising agreements to consistently meet  Leverage strong budget management skills to ensure that all placements receive maximized return on investment; quickly adapt web campaigns based on initial returns to capture potential business, and minimize lost investment dollars on inadequate mediums.



INeedTelephones.Com / G&L Wholesale LLC

• Founder/General Mangaer

  • May 2002 - Sep 2008

   Ideated, developed and successfully deployed www.ineedtelephones.com within a highly competitive marketplace. Developed all product placements and introduction of products to website. Managed all revisions of website look, feel, design working with outsourced vendors Created and handled an over 5000 keyword PPC campaign targeted to telecom marketplace Successfully positioned the organization for acquisition. Managed & Supervised staff that handled day to day activities including, operations, sales, accounting and shipping.



www.cigarettescheapsmokes.com

• Affiliate Marketer

  • Jan 1999 - Aug 2002

   Designed, developed, and deployed www.cigarettescheapsmokes.com Developed PPC campaign, SEO/SEM strategy Referred over 10,000 members to OTDirect.Com Reached bonus referral commissions for over 12 months straight



GS TELECOM

• General Managar

  • Jun 1999 - Jun 2002

   Managed all aspects of operations and sales Designed and deployed www.grandslamtel.com Started link building and marketing campaigns Created PPC marketing campaigns. Handled sales calls and product knowledge calls from website. Managed/supervised sales staff of 3 sales person.



Telquest International

• Inside Account Executive/Promoted to Purchasing Manager

  • Jan 1997 - Jan 1999