Experience

Winbound

• United States
• Advertising Services
• 1 - 100 Employee

• Owner and Strategic Director

  • Mar 2014 - Present

  After working for years as a freelancer and for other companies, I decided to create Winbound. I had been doing content marketing for a small group of clients and seeing great success. I knew there was a great need among small marketing departments who struggle with resources and expertise in the complicated world of content marketing, SEO, and conversion optimization. I created Winbound, a team of specialists in each of the critical areas of content marketing. Not only have we delivered exceptional results for our clients, we've become an intrinsic part of their marketing teams. Show less



gmwrites

• United States
• Public Relations and Communications Services

• Freelance Copywriter

  • Apr 2007 - Mar 2014

  I worked for seven years as a freelance copywriter, and got the first taste of running my own business. I worked primarily with small to mid-sized companies, providing inbound marketing content writing, marketing copywriting and corporate communications to clients. I witnessed first-hand how much small marketing department directors struggle to fill specialty roles like copywriting and SEO. I worked for seven years as a freelance copywriter, and got the first taste of running my own business. I worked primarily with small to mid-sized companies, providing inbound marketing content writing, marketing copywriting and corporate communications to clients. I witnessed first-hand how much small marketing department directors struggle to fill specialty roles like copywriting and SEO.



CUNA Mutual Group

• United States
• Financial Services
• 700 & Above Employee

• Copywriter / Direct Response Specialist

  • May 2001 - Apr 2007

  I specialized as a copywriter for Business-to-Business and Business-to-Member teams for the CUNA Mutual Group. I continued to hone my skills as a writer, branching out into new areas. Internet content was becoming more important, and I wrote website copy for the Business-to-Business department. I also wrote direct response copy for the direct mail company, which would later become invaluable at Winbound in our conversion optimization efforts. I specialized as a copywriter for Business-to-Business and Business-to-Member teams for the CUNA Mutual Group. I continued to hone my skills as a writer, branching out into new areas. Internet content was becoming more important, and I wrote website copy for the Business-to-Business department. I also wrote direct response copy for the direct mail company, which would later become invaluable at Winbound in our conversion optimization efforts.



RS&K

• United Kingdom
• Food and Beverage Services

• Copywriter

  • May 2000 - May 2001

  I was a copywriter on the creative team that handled advertising agency’s largest business-to-business account. It was where I learned the art of concepting and writing effective headlines. I was responsible for concepting and copywriting all direct mail, print ads and corporate collateral for the Liebert Corp., a $900 million dollar per year subsidiary of Emerson Network Power. I was a copywriter on the creative team that handled advertising agency’s largest business-to-business account. It was where I learned the art of concepting and writing effective headlines. I was responsible for concepting and copywriting all direct mail, print ads and corporate collateral for the Liebert Corp., a $900 million dollar per year subsidiary of Emerson Network Power.



Endicott Financial

• United States
• Investment Banking

• Marketing Director

  • May 1996 - May 2000

  As the marketing director for a small mortgage brokerage, I cut my teeth on the nuts and bolts of marketing. I was paid on an override of the total company revenue, so I worked closely with sales to ensure our marketing efforts were impacting the bottom line. This gave me a deep appreciation for how closely sales and marketing need to work together. As the marketing director for a small mortgage brokerage, I cut my teeth on the nuts and bolts of marketing. I was paid on an override of the total company revenue, so I worked closely with sales to ensure our marketing efforts were impacting the bottom line. This gave me a deep appreciation for how closely sales and marketing need to work together.



Madison Metro Transit System

• United States
• Transportation/Trucking/Railroad
• 1 - 100 Employee

• Marketing Specialist

  • May 1991 - May 1996

  This was my first job out of college, and I handled multiple roles within the marketing department, including developing marketing plans, executing campaigns, and copywriting print and radio ads. I also supervised phone operators, learning the importance of documenting processes and clear communication. This was my first job out of college, and I handled multiple roles within the marketing department, including developing marketing plans, executing campaigns, and copywriting print and radio ads. I also supervised phone operators, learning the importance of documenting processes and clear communication.