Greg McAfee
Director Strategic Channels at Rosina Food Products, Inc.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
0
/5.0 / Based on 0 ratingsFilter reviews by:
Experience
-
Rosina Food Products, Inc.
-
United States
-
Food and Beverage Manufacturing
-
100 - 200 Employee
-
Director Strategic Channels
-
Dec 2016 - Present
Responsible for driving substantial growth & profitability in strategic channels -food ingredients and military channels Lead sales & marketing efforts and P&L management Collaborate with Fortune 100 Food companies R&D teams to growth their Brands Responsible for driving substantial growth & profitability in strategic channels -food ingredients and military channels Lead sales & marketing efforts and P&L management Collaborate with Fortune 100 Food companies R&D teams to growth their Brands
-
-
-
-
Sales Director Ingredients North America
-
2012 - 2016
• Drove volume growth at CHS Protein Food Group as North American sales team leader in support of soy protein plant expansions. • Reorganized multiple sales organizations to focus on accountability, efficiency and substantial new customer sales prospecting in the bakery, pet food, industrial, meat, sports & nutritional beverage/bar areas.• Made staff talent development/improvements and developed CRM, sales prospecting/funnel & account planning process. • Participative and supportive sales leader that worked closely with sales team to close deals and also handled direct key accounts. Show less
-
-
Director Marketing & Sales/Business Development-Energy/Lubricants
-
2004 - 2012
• Led marketing team in support of Key Brands in addition to acquisition & business development of national accounts & private label portfolio. • Reorganized marketing and customer supply chain organizations to improve effectiveness. Managed staff of 10 people.• Closed on two successful acquisitions in 2007 which added additional brand and eliminated a competitor from the market. • Delivered over 13 million gals in private label growth as leader of Business development area. • Reorganized private label lubricants sales organization and support infrastructure; with strategic focus on customer segments consistent with CHS aspirations. • Developed streamlined pricing and margin review process, which optimized overall profitability, speed of execution and provided ongoing competitive pricing analysis. • Reorganized 15 member Branded Lubricant sales organization to focus on accountability, efficiency and consistent sales processes. Developed a coaching & mentoring program within the sales team to drive talent development. Show less
-
-
-
-
VP Sales
-
2000 - 2004
• Recruited to lead sales and marketing in support of fresh retail in-store bakeries and frozen wholesale and food service/national restaurant chains. • Drove 70% growth in support of substantial artisan bread lines expansion with improved marketplace representation. • Created new sales structure and first sales / broker management and fact-based selling processes. Managed 12 direct reports. • Recruited to lead sales and marketing in support of fresh retail in-store bakeries and frozen wholesale and food service/national restaurant chains. • Drove 70% growth in support of substantial artisan bread lines expansion with improved marketplace representation. • Created new sales structure and first sales / broker management and fact-based selling processes. Managed 12 direct reports.
-
-
-
Land O'Lakes, Inc.
-
United States
-
Food and Beverage Manufacturing
-
700 & Above Employee
-
National Account Manager WalMart & Club Channel
-
1998 - 2000
• Revitalized customer relations, growing sales 35% for Land O’Lakes. • Led Specialty Channels Team, Costco, Wal*Mart/Sam’s Club accounts, managing Land O' Lakes brand, private label, food service/food ingredients. • Directed marketing and sales force in support of national accounts and membership club trade channels. • Designed ‘one face to the customer’ cross-functional support team concept to directly manage sales / marketing and the P&L. Recruited team members for sales, replenishment, promotional tracking, supply chain, manufacturing, marketing and other functions. Show less
-
-
-
-
Sales & Marketing Director
-
1987 - 1998
• Drove sales to attain compound sales growth of 15%. at $120M packaged food manufacturing division. • Led process improvements, sales training and category management / fact based selling initiatives • Directed Core Food Products area including operations, marketing, quality assurance and sales management. • Held full P&L responsibility • Drove sales to attain compound sales growth of 15%. at $120M packaged food manufacturing division. • Led process improvements, sales training and category management / fact based selling initiatives • Directed Core Food Products area including operations, marketing, quality assurance and sales management. • Held full P&L responsibility
-
-
Education
-
University of St. Thomas
Master of Business Administration (MBA), Marketing -
University of Minnesota - Carlson School of Management
Bachelor of Science (BS), Business, Management, Marketing, and Related Support Services